in Link Building by Jeffrey_Smith

I Just wanted to share a quick SEO strategy for balancing link weight. Have you ever used a tiered link strategy? Although there may be other names for it, personally, I call this link insurance (insurance in the sense that just in case you need it).
link-weight-link-insurance

Since the value of links is all based on the collective support they rally. The stronger the backlink the more value it can pass to your site as far as aiding your pages in maintaining or increasing positioning.

If you have ever tagged a site using social bookmarking, then you have scratched the surface. For example social bookmarking utilizes the premise of link insurance. Not only is it great to seal the deal with spiders (by getting their attention), but with enough inbound links strategically augmenting a page, it can provide long-term value for the link-freshness factor which can keep your internal pages buoyant and moving up in the search engine rankings.

A stable authority site (built over time with a tremendous amount of link weight) has less chance of losing favor with search engine algorithms. However, what about other transient links, that drop off, get buried over time or the site architecture from the site offering the link is so taxed that by the time the pages are spidered they are tapped out as far as their real value is concerned? What is a viable solution to revive potential rankings?

The Solution: Building links to your links as insurance

I am not suggesting to abuse this tactic, what I am insinuating is, maintaining a stable influx of link juice into a site benefits all of the pages in that site (as long as you distribute the inbound links in moderation). The premise here is, balancing the ratios of content development to inbound links (and their various anchor and modifiers) along with systemic deep linking is the cornerstone of relevance of SEO basics in action.

Links also can have more internal value from a page that was recently promoted in the Google algorithm. For example, if a page went from a page rank of zero to a PR2 or PR3 page in one update, if it gets indexed regularly and is succinctly tied to the sites main navigation, then you have an authority link right under your nose you can use to augment your main keywords as you wish.

You can always review such content an amend it for a common goal. Ten links from strong internal pages to a sub folder or page buried deep in the site can change the landscape of a page or sites SEO value. Combining this with the fact that you can point new links from those pages at older links (to keep them fresh) or use them to kick off new content with a splash, the possibilities for recycling your sites internal link dynamo is promising.

One Example of the Equation:

1) Find a slouching ranking and determine a keyword you want to invigorate
2) use a site:yourdomainname.com keyword (command) to find the most relevant page in your site
3) Build a new page using the main keyword in the title and text
4) Link to the new page from the old page (with page rank) using the (keyword) as the anchor text / link text
5) publish your content
6) build links back to the old page (using social bookmarking or other ethical link building methods) to flow link weight back to your site and your new page.

When the page gets crawled, it already has the ranking factors intact, relevance and an endorsement from your own internal links. This is a great strategy for a maiden voyage for a new page, although this is a rudimentary version of the tactic, you can see the value in building links to your links.

Every three months, you could essentially go back through your analytics, look at the most searched keywords, perform an audit and ensure that your older links are getting enough nurturing as a result of fresh links. The stronger they are the stronger your site is. 

Read More Related Posts
Link Building and SEO
Search engine optimization (SEO) embraces multiple facets to produce viable shifts in rankings for specific keywords for the website in question. One of those facets is link building (a metric ...
READ MORE
Deep Linking Internet Marketing Strategy
Just wanted to make a quick post with a nice way to supercharge your internal pages using SEO. This optimization tactic that is sure to score points with the (DIY) ...
READ MORE
What is the Ideal Link Velocity to Complement your SEO Efforts?
Is it better to acquire a spike of links to aid on page SEO, or is it better to apply a drip-down philosophy of stability over time to climb to ...
READ MORE
SEO web design is a meticulous process that involves understanding the criteria that search engines place emphasis on in the evaluation of web pages. Pages that deliver those criteria ...
READ MORE
What is the definition of the perfect link? Aside from search engine algorithms or the engineers that program them having the "absolute answer" to this quandary, here are our top ...
READ MORE
Link Building – Achieving Stable Rankings through Link Velocity
If you are involved in SEO, then you know that aside from content, it's all about the links. Without SEO link building services to hit a wide array of websites, ...
READ MORE
Other Ways to “Build Links” for Your Website
Link building is a time consuming and creative endeavor. In the long run, some links pass value more than others, which is why diversity is the key to creating a ...
READ MORE
There are two primary methods used in SEO and link building to produce rankings for competitive keywords using internal and external links. Internal links are links occurring from one page ...
READ MORE
Are You an SEO Link Opportunist?
Link opportunities are abundant if you know where to look. Sometimes there is value in linking outside the box as your site is only as strong as its weakest link. Each ...
READ MORE
A well known fact in SEO is your site is only strong as the links that reference it. If you practice solid link building tactics and do things like limit ...
READ MORE
5 Frequently Used / Abused SEO Link Building
Deep Linking Internet Marketing Strategy
Finding the Right Link Velocity to Complement SEO
Search Engine Seo Solutions – Seo Myth #1
The Top 10 Things to Look for in
Link Building – Achieving Stable Rankings through Link
Other Ways to “Build Links” for Your Website
SEO and Internal Links: Building Internal Link Volume
Are You an SEO Link Opportunist?
Link Building – Internal Link Architecture & Building

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

30 thoughts on “Managing Link Weight and Building Link Insurance!
  1. don says:

    That was pure Gold. Please Keep It Coming!

    Thank You

  2. William says:

    Great to see the valuable information provided on the blog which can help us to improve the SEO knowledge. I would definitely make a note of it and will implement it in future.

    While browsing the net for SEO updates, I came across seotrafficspider.com which describes SEO in a different way. They have a tool called business scalability and profitability meter in which you can calculate how much money you are actually spending to carry on your SEO activities.

    I have found this information very useful so I am sharing with all.

  3. Do you mind if I quote a few of your articles as long as I
    provide credit and sources back to your blog?
    My blog site is in the very same niche as yours and my visitors
    would certainly benefit from a lot of the information you provide here.
    Please let me know if this alright with you. Many thanks!

  4. Thank you for any other fantastic post. Where else may just anybody get that type of information in such an ideal method of writing?

    I have a presentation next week, and I am at the look for such information.

  5. F*ckin’ awesome issues here. I am very glad to peer your post.
    Thank you a lot and i’m looking forward to contact you. Will you kindly drop me a e-mail?

  6. Sure, go ahead and quote.

    Take care.

    Jeffrey

  7. Sienna says:

    I pay a visit everyday a few web pages and websites to read articles,
    but this blog offers feature based articles.

  8. Alan says:

    Hi! excelent, recommendations, thank you!

  9. Mediamaya says:

    Amazing information, thank you for sharing friend

  10. John says:

    Indeed a great and helpful post Jeffrey.
    Keep sharing. :D

  11. John says:

    Indeed a great and helpful post Jeffrey.
    Keep sharing and thanks. :D

Comments are closed.