What do Newton’s Law of Physics and link building and SEO have in common?
Perhaps more than one might think. For those of us in the SEO profession, sometimes getting the point across to clients about the importance of relevance and link velocity (the rate in which you acquire or lose links) is like trying to explain newton’s law to a group of elementary students.
It has never been a quandary about link quantity unless you are focusing strictly on the volume assault tactics (using links in mass) which can impede overall trust and authority. But rather, finding a balance of solid long term aged links to augment a sites core profile. Organic SEO is not a vending machine, stable results are cultivated over time.
It is no secret that blogs provide tremendous leverage with just a few minor SEO tweaks that when fine tuned can rank like a wiki on steroids. Which is why they are the method of choice for many SEO’s vs. article marketing (who’s links tend to spike then recede over a few months and leave no trace).
The point being, it’s not how many links you build, it is when you build them and from where. Chronology is important and knowing which types of links to use for each situation is the key.
For fresh content or a new site for example, try social media since those links are from authority sites which can pass authority through osmosis. After it has made it’s flash in the pan and starts to slide down the ladder of relevance, then freshen it up with a new post linked to it, or a dose of strong internal links from deep linking to or from related pages in your site (search engines love it when you do your part to help them organized topical data through affinity).
According to Newton’s first law:
“I. Every object in a state of uniform motion tends to remain in that state of motion unless an external force is applied to it.” Hmmm, sounds like link building to me, you sure this guy wasn’t an SEO?. It is all about momentum, which leads to the next point.
Search engines are known to have an affinity with scrutinizing the company you keep, so if you are new on the block (a site under one year old), you better play it safe and focus on quality and relevance before considering a link building barrage or second rate links from sites that churn pages as fast as a windmill in a windstorm. Links that age have more juice, so don’t shoot yourself in the foot overlooking link or keyword longevity.
I will let you in on a little secret, you can’t always believe what you hear about keeping every link on topic. I am not endorsing a blatant disregard, however, one link from an authority source (since the key factor is trust) from a website from another niche, can still impact link weight and elevate your page or site to the spotlight (think major media sites since they are neutral). Link building truly is about quality, not quantity.
Just as Newton implied, “for every action there is an equal or greater reaction”. So, which actions are you taking to ensure that the success of your branding and promotion gives back the time and energy you invest through a solid link building campaign?