in Link Building by Jeffrey_Smith

Link building is a time consuming and creative endeavor. In the long run, some links pass value more than others, which is why diversity is the key to creating a stable and trustworthy link profile for your website.
Who Needs Link Building Services When You Can Build Your Own Links, by SEO Design Solutions.

First, a brief synopsis of the more common types of links and link building that one typically pursues, then, a few non traditional unique alternatives will be presented.

Editorial links – carry weight but have more value for flash in the pan promotions or to draw attention to a newsworthy event.

Social media links – such as “Mixx” or “Stumbleupon” have an initial spike (until the attention they generate wavers despite the viral nature of social media) and the end result is typically site-wide links across multiple categories if the story goes hot and gets allot of attention.

Directories and article marketing – still work, however their technique is best used as a cumulative tactic coupled with other link building methods to realize their effects, as articles are archived after 30 days and directories take time to enhance a link profile.

Contextual Link building – uses blogs and other websites and uses the premise of content and then provides a link to the target site with a relevant “wikipedia style” link to the site with the ideal keyword, to the ideal page. Excellent technique, but very time consuming and link and IP diversity are crucial for maximum impact. It is better to not build links excessively from one site or same block of IP addresses. In other words, the more site that link to you with trust, the more trust and relevance your sites reputation becomes (diversity is essential).

So, what is left as tangible ways to build links to your site? Here are a few alternate tactics that take more effort, but carry more weight in the long run.

Ways to “Build Links” Other Than SEO

Books: Amazon is an online powerhouse, so if you take the time to publish a book and sell it through them, you can essentially ensure static search engine positioning for multiple keywords that comprise the books name & category on high traffic Google search engine result pages.

E-books: Just as much potential resides in e-books and PDF files (which have links that are indexed and remain intact). A popular e-book is a great way to position your brand and transform window shoppers into evangelists for your products and services. When you identify with a company’s message, products or services, you tell others about it. Referral based marketing (the traditional third party referral) is one of the most underrated forms of lead generation. So, the time it takes to create pales in comparison to the ripple effect it can produce, if you launch it under the right conditions to the right audience.

Software: Including toolbars, screen savers, java script applications: If you build it, you get the credit for it. Credit in this capacity is a link back from trusted websites with authority.The point is, there is a category of software or useful application for everybody and people are always looking for new items to add to their mix of software or application collection.

Widgets or Free WordPress Themes– nothing like creating a custom wordpress theme to offer to the masses. Don’t go overboard on linking back to your site, a simple mention in the footer is enough. Aside from the fact that people download and use your theme (which is one form of link building a.k.a enhancing link popularity), the real magic occurs from the directories that list your theme (who provide a link back to your site) like WordPress for example. Dozens of opportunities such as these exist as methods to position your site in front of as many eyeballs as possible.

Video Optimization
– video is still a burgeoning new industry online and we know (based on TV) that it is a favorable medium to engage an audience without the need to have a thesis on your page. Video qualifies as content too, so why not add another visual call to action and layer of conversion to your website to think outside the box. Simply shoot a video, create a landing page, title it with the main keywords, tag it and test the waters of conversion.

Create Link Worthy Content – conduct thorough research on a topic, compile various sources to support the theory and create something punchy and conclusive. If you incorporate other blogs (power users) or their research, you can attract their attention and they will link back to you to get your piece off the ground. All it takes are a few authority links from the right sources to create a synergistic effect that can have your pages hovering in search engines for months and driving traffic to your site.

By being creative you can find other link building opportunities, the idea is, use quality and diversity, there are thousands of techniques such as these that all produce tangible results to enhance your link profile.
 

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About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

20 thoughts on “Other Ways to “Build Links” for Your Website
  1. SlimJim says:

    I built a few plugins for “Windows Live Writer”, about a year ago. I added my url, & I’m still getting hits, a year later. :)

  2. Slimjim:

    I have got to admint, Iphone Apps, Firefox add-ons, WordPress themes or plugins, Joomla Templates, Drupal themes, Etc.

    WIth a useful app, widget or giveaway, you won’t have to think about building links anymore..

    You just aim those inbound links in the right pages and funnel the link flow and leverage it for internal link weight and corresponding landing page/rankings.

  3. SlimJim says:

    Jeffrey,

    I was just looking at the Google Chrome browser extension developer webpage, last night.

    A Chrome extension will be my next target. :)

    I see Chrome allows us to build browser extensions & themes, kinda like FireFox.

    What I found out is, the Google Chrome extensions are simple HTML & javascript pages.

    I’ve been into building sites that give away freebies for 2 years now, which I will say is a very easy way to get traffic. No joke, people will knock your door down If you have something free, ha! :)

    So, my next step is to decide how I want to display my content in the extension, it could be as simple as an RSS feed, so we’ll see…

    Also check out the number of downloads per extension (very nice), more free traffic for right Chrome extensions.

    https://chrome.google.com/extensions

  4. Will definitely be looking into that, I wonder if Google provides do follow attribution links for software development or add ons? Hope we didn’t let the cat out of the bag on this one…

  5. SlimJim says:

    Jeffrey,

    As far as do follow links, the way I see, it should work, here is why:

    1) The Chrome extensions are simply html &/or javascript. When you bundle the project (extension) it’s a manifest file & the rest is html, & images.

    2) Since the Chrome extension is html, that means we can include an Iframe, so… I create a blog, or use an existing blog, only add content to the upper left side of the blog page that will be displayed in the Chrome extension, so the Iframe inside Google Chrome extension displays correct, for the end user.

    Since the content lives on the blog (not Google Chrome) I can include do follow links that show inside the Google Chrome Iframe extension, ha! :)

    Correct me If I’m wrong, all that really matters for the do follow link, is that it is hosted on the net, with the help of an Iframe that makes it possible.

    If that doesn’t work, you could maybe add a splash screen to the extension that leads to a 2nd blog page that holds the real content for the Chrome extension, this will force the end user to follow the link (1 click) to get to the content, maybe make the splash screen a small menu, with multiple do follow links?

    So many ideas… :)

  6. Clever Slim Jim,

    Clever indeed!

  7. Create link worthy content. Always the key.

  8. I like the idea of video optimization. I currently have one video on my site and will put another up in the coming days. A friend of mine has a number of videos and swears they are SEO “jet fuel”!

  9. We should thank you for giving such a wonderful blog. Your site happens to be not only informative but also very imaginative too. We find a limited number of experts who can think to write technical articles that creatively. All of us are on the lookout for information on something like this. I Myself have gone through several blogs to build up on knowledge about this.We look forward to the next posts !!

  10. Thanks for creating such a wonderful site. this site was not only knowledgeable but also very stimulating too. We find very few people who can think to create not so easy articles that creatively. I search for articles on a subject like this. I have gone in detail through dozens of blogs to come across know how about this.Looking to many more from your site !!

  11. thanks for your information your information seems to be very informative and descrivptive it might be very helpful for the SEO peoples.

  12. andy says:

    nice i have to learn here
    A good case study. Just stay together. awaited sequel thanks

  13. Alex says:

    Some good tips here – thanks. Link worthy content + link building = success!

  14. I enjoyed your Article,I can see I have a lot to learn,so keep your Articles coming.
    A big thank you from me

  15. Thanks Tony… When time permits I will keep it rolling, in the meantime, visit the 900+ posts in the archive by using the sitemap http://www.seodesignsolutions.com/sitemap.xml

  16. Linx says:

    Okay I’m covninecd. Let’s put it to action.

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