In the competitive realm of SEO, honest business people are often tempted to resort to less-than-honest forms of internet marketing. We’ve all heard the rumors about competitors clicking on your PPC ads thousands of times to drive up your fees and we’ve all seen the spammers who post content on any blog post they can get their hands on just so they can post a link.
Not only is this NOT the way these tools were meant to be used, but you also run the risk of being reported. Good news – there’s a better way! Although link building is a key component of SEO, you don’t have to resort to “black-hat” methods to prop-up your site.
In a recent blog, Matt Cutts listed several methods of link building that are not only effective, but good for the community. Cutts discussed methods such as social media, blogging, original research and much more. Basically, it all boiled down to creating something noteworthy that people will want to share.
Consider social media. It’s not uncommon for people to spend hours a day on platforms like Facebook and Twitter. It makes sense to create interesting and interactive pages or posts for your business. People are already there on the site – if you give them something they WANT to see, they WILL look at it and share it and link to it. Also, Digg is a great resource if you have something special, humorous or outlandish to share.
The same goes for blogging. If you have information that other people want to know, all you have to do is blog it and then it’s out there for everyone. As a business person, you will most likely have a stronger knowledge of your product/service than your consumer.
Sharing that insight through a blog on your site is a great way to attract those who are most likely to buy from you. If your target market is visiting your site to get information, there’s a strong chance they will also visit your site when they’re ready to make a purchase.
Links are designed to show relationships among sites – the more links a site has, the more relationships it has with other sites, and the more respected it is in the online community. Think of a paid link as buying your friends – it may work for a while but, eventually, you’ll realize that it’s better to have a few real, quality friends, than a lot of superficial ones.