in Link Building by Jeffrey_Smith

Here is a simple, but effective SEO tip that leverages the power of related search for link building campaigns. It’s no secret that Google’s search engine algorithms are programmed to identify and potentially penalize overtly excessive or frequent occurrences of inbound anchor text that appear “unnaturally” or en mass.

 

seo link building technique
Simple But Effective Link Building Technique

 

Therefore, instead of building links excessively for a one keyword using the same anchor text, try mixing things up a bit to avoid unnatural inbound link clusters.

Not sure about which keywords are related? When in doubt, you can always conduct a Google search and find out what type of semantic keywords or phrases Google’s extensive database suggests as alternative keyword shingles (groups of words) you can use to increase your website’s rankings or relevance.

Each time you conduct a search, there are related keywords (think of them as close semantic cousins) based on synonymous modifiers and / or semantic phrases search engines use to zero-in on a specific set of documents.

Once you apply this technique, you can reverse engineer Google’s relevance algorithm and in a since, feed it back to itself to increase your pages search engine result page position and / or relevance.

While these related keywords are cues, they also double as relevant “supporting keywords” which can be used in meta titles, tags, internal links and / or inbound links from other websites (hint hint) to build relevance for your landing pages.

 

Sample of Related Search Using “Burn Belly Fat”…

 

The technique is simple:

1.       Conduct a search for your keyword.

2.       Scroll to the bottom of the page and observe the “related keywords” (not all keywords have them but most do).

3.       Copy and paste them into a notepad.

4.       Integrate those keywords “as links” back to your “exact-match” landing pages to boost search engine rankings “without spamming search engines”.

This context of overlapping shingles or keywords which have closely knit semantic relevance “as vectors” based on a node of context/relevance all increase the depth of word relatedness and increase your on page relevance score.

So, instead of getting 100 links with the same old anchor text, mix it up a bit and enjoy the stemmed rankings as multiple keywords yield traffic – in addition to the seed phrase you initially targeted.

Not only will you rank for more related keywords (and increase your chances or conversions from click through traffic), but you won’t spam search engines in the process.

Read More Related Posts
Enter the domain (or page in SEM Rush)
Here is a nifty little SEO Tip for mapping out keyword clusters and their corresponding landing pages (within your own site or your competitors) using a combination of the link ...
READ MORE
For those unfamiliar with SEO, the title tag is a primary method to communicate and convey the subject and topic of your page. In addition to the title appearing in ...
READ MORE
Introducing the Ask an SEO Help Section from SEO Design Solutions
A few weeks back we asked for feedback on our writing style, and specifically how we can help our readers, albeit SEO professionals or click-and-brick small business owners, ...
READ MORE
SEO Web Design and Principles of Usability
The value of SEO Web Design isn't just about content, code and calculations; like the quantity of list anchors, the content to link ratio, W3C Compliance or the intricacies of ...
READ MORE
Viral marketing is nothing new, but as all things SEO and web 2.0 it takes time to rise above the antiquated methods of the past from a traditional advertising perspective. ...
READ MORE
Put Your New Google Page Rank To Work!
Since the new page rank update is now complete, the real value aside from flossing your new look on the Google Page Rank Toolbar is imminent as link weight and ...
READ MORE
Do Your Landing Pages Have First Rank Priority?
You have heard of first link priority right? I prefer the take of Andy Beard on this one...which is test it first and then test it again and again, but ...
READ MORE
SEO and the Volatility of Search Results
Just wanted to propose food for thought in regard to organic search engine optimization. We talked about keeping SEO natural in the past and how frequency of changes over time ...
READ MORE
SEO and Deep Linking
Most pages in your site are limited to being placeholders due to lack of external link weight. After your internal links are SEO friendly, it’s time to shift the focus ...
READ MORE
Link Building: SEO Link Types and Tactics
Is there a magic SEO bullet for link building or building the proper quality, theme, volume or type of links? Not necessarily, but having a solid strategy and series of ...
READ MORE
SEO Tips to Spy On Competitors
Optimizing Titles, Anchor Text and Links
New “Ask an SEO” Help Section from SEO
SEO Web Design and Principles of Usability
Link Baiting, Viral Marketing & Creating a Web
Put Your New Google Page Rank To Work!
Are Your Landing Pages Optimized with First Rank
SEO and the Volatility of Search Results
SEO and Deep Linking
Link Building: SEO Link Types and Tactics

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

12 thoughts on “Link Building Tips to Prevent Google Penalties
  1. Usman says:

    again this is a good article to increase pr. but can we increase our PR with backlinks.

  2. Meki says:

    Hi,

    Well- written post!

    I am working as a search engine specialist. Would you mind if i use your post in online SEO training class.

    Thanks!

  3. Go right ahead Meki… Enjoy!

  4. JamestheJust says:

    Well said, Jeffrey. I usually switch my anchors and include both human-generated and Google-generated LSI terms.

    What I mean is simply throwing in a natural link text on the fly without really worrying about consulting Google’s AdWords keyword tool or the like – and a full URL link as well here and there.

  5. @James:

    Indeed, I think people underestimate the power of on page SEO. As long as the internal links are themed and relevant for the primary terms, they can act as the primary anchor (on a landing page by landing page basis).

    Then, any addition inbound links from other websites make those pages stronger (which rank for the inbound anchor text variations) and then with link-flow to those internal pages, they pass the most trust and juice for your tier one primary phrases.

    I have pages ranking in the top 3 results with PR4 and zero backlinks as a result of this tactic alone.

    It is simple, but effective when paired with strong on page theming.

    All the best…

  6. Bob says:

    Thanks for the article. It was very informative.

  7. BMW Tuning says:

    Nice article thanks for the advice, I have picked up a few new keywords to use for links.

  8. sean tucker says:

    Great Great Great… sounds like commons sense but if you dont know it you dont know it.

    thanks

  9. Camille says:

    Great article, SEO is a powerful tool when you have your website. Without link building your website with be completely useless. There are so many ideas out there how to enhance your page rank on google but some of them doesn’t work the way it should and the more you try the more you will look bad on google. So this article has been really helpful and it has clarified lots of issues regarding SEO

  10. prince says:

    Nice post dear. Really amazing content.

  11. These link building techniques are really great techniques to avoid spamming and Google penalties. Thanks a lot for sharing such important information. Cheers.

  12. angela says:

    Amazing information this is gonna help people who are in seo field and they will get a quick refreshment about the google high page rank strategy.gud job! thank u for sharing.pls share many more post like this.cheers!!!!!!!

Comments are closed.