Link Building Tips to Prevent Google Penalties

Here is a simple, but effective SEO tip that leverages the power of related search for link building campaigns. It’s no secret that Google’s search engine algorithms are programmed to identify and potentially penalize overtly excessive or frequent occurrences of inbound anchor text that appear “unnaturally” or en mass.

 

seo link building technique
Simple But Effective Link Building Technique

 

Therefore, instead of building links excessively for a one keyword using the same anchor text, try mixing things up a bit to avoid unnatural inbound link clusters.

Not sure about which keywords are related? When in doubt, you can always conduct a Google search and find out what type of semantic keywords or phrases Google’s extensive database suggests as alternative keyword shingles (groups of words) you can use to increase your website’s rankings or relevance.

Each time you conduct a search, there are related keywords (think of them as close semantic cousins) based on synonymous modifiers and / or semantic phrases search engines use to zero-in on a specific set of documents.

Once you apply this technique, you can reverse engineer Google’s relevance algorithm and in a since, feed it back to itself to increase your pages search engine result page position and / or relevance.

While these related keywords are cues, they also double as relevant “supporting keywords” which can be used in meta titles, tags, internal links and / or inbound links from other websites (hint hint) to build relevance for your landing pages.

 

Sample of Related Search Using “Burn Belly Fat”…

 

The technique is simple:

1.       Conduct a search for your keyword.

2.       Scroll to the bottom of the page and observe the “related keywords” (not all keywords have them but most do).

3.       Copy and paste them into a notepad.

4.       Integrate those keywords “as links” back to your “exact-match” landing pages to boost search engine rankings “without spamming search engines”.

This context of overlapping shingles or keywords which have closely knit semantic relevance “as vectors” based on a node of context/relevance all increase the depth of word relatedness and increase your on page relevance score.

So, instead of getting 100 links with the same old anchor text, mix it up a bit and enjoy the stemmed rankings as multiple keywords yield traffic – in addition to the seed phrase you initially targeted.

Not only will you rank for more related keywords (and increase your chances or conversions from click through traffic), but you won’t spam search engines in the process.

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12 Comments

  1. Usman
    Posted April 17, 2011 at 12:01 pm | Permalink

    again this is a good article to increase pr. but can we increase our PR with backlinks.

  2. Meki
    Posted April 19, 2011 at 5:05 am | Permalink

    Hi,

    Well- written post!

    I am working as a search engine specialist. Would you mind if i use your post in online SEO training class.

    Thanks!

  3. Jeffrey Smith
    Posted April 19, 2011 at 9:22 am | Permalink

    Go right ahead Meki… Enjoy!

  4. JamestheJust
    Posted April 19, 2011 at 3:23 pm | Permalink

    Well said, Jeffrey. I usually switch my anchors and include both human-generated and Google-generated LSI terms.

    What I mean is simply throwing in a natural link text on the fly without really worrying about consulting Google’s AdWords keyword tool or the like – and a full URL link as well here and there.

  5. Jeffrey Smith
    Posted April 19, 2011 at 7:20 pm | Permalink

    @James:

    Indeed, I think people underestimate the power of on page SEO. As long as the internal links are themed and relevant for the primary terms, they can act as the primary anchor (on a landing page by landing page basis).

    Then, any addition inbound links from other websites make those pages stronger (which rank for the inbound anchor text variations) and then with link-flow to those internal pages, they pass the most trust and juice for your tier one primary phrases.

    I have pages ranking in the top 3 results with PR4 and zero backlinks as a result of this tactic alone.

    It is simple, but effective when paired with strong on page theming.

    All the best…

  6. Bob
    Posted April 19, 2011 at 10:34 pm | Permalink

    Thanks for the article. It was very informative.

  7. BMW Tuning
    Posted April 20, 2011 at 8:49 am | Permalink

    Nice article thanks for the advice, I have picked up a few new keywords to use for links.

  8. sean tucker
    Posted April 20, 2011 at 2:48 pm | Permalink

    Great Great Great… sounds like commons sense but if you dont know it you dont know it.

    thanks

  9. Camille
    Posted April 20, 2011 at 8:52 pm | Permalink

    Great article, SEO is a powerful tool when you have your website. Without link building your website with be completely useless. There are so many ideas out there how to enhance your page rank on google but some of them doesn’t work the way it should and the more you try the more you will look bad on google. So this article has been really helpful and it has clarified lots of issues regarding SEO

  10. prince
    Posted April 21, 2011 at 3:33 am | Permalink

    Nice post dear. Really amazing content.

  11. Andy | SEO Expert
    Posted May 19, 2011 at 6:15 am | Permalink

    These link building techniques are really great techniques to avoid spamming and Google penalties. Thanks a lot for sharing such important information. Cheers.

  12. angela
    Posted August 24, 2011 at 4:20 am | Permalink

    Amazing information this is gonna help people who are in seo field and they will get a quick refreshment about the google high page rank strategy.gud job! thank u for sharing.pls share many more post like this.cheers!!!!!!!

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