in Link Building by Jeffrey_Smith

Here is a simple, but effective SEO tip that leverages the power of related search for link building campaigns. It’s no secret that Google’s search engine algorithms are programmed to identify and potentially penalize overtly excessive or frequent occurrences of inbound anchor text that appear “unnaturally” or en mass.

 

seo link building technique
Simple But Effective Link Building Technique

 

Therefore, instead of building links excessively for a one keyword using the same anchor text, try mixing things up a bit to avoid unnatural inbound link clusters.

Not sure about which keywords are related? When in doubt, you can always conduct a Google search and find out what type of semantic keywords or phrases Google’s extensive database suggests as alternative keyword shingles (groups of words) you can use to increase your website’s rankings or relevance.

Each time you conduct a search, there are related keywords (think of them as close semantic cousins) based on synonymous modifiers and / or semantic phrases search engines use to zero-in on a specific set of documents.

Once you apply this technique, you can reverse engineer Google’s relevance algorithm and in a since, feed it back to itself to increase your pages search engine result page position and / or relevance.

While these related keywords are cues, they also double as relevant “supporting keywords” which can be used in meta titles, tags, internal links and / or inbound links from other websites (hint hint) to build relevance for your landing pages.

 

Sample of Related Search Using “Burn Belly Fat”…

 

The technique is simple:

1.       Conduct a search for your keyword.

2.       Scroll to the bottom of the page and observe the “related keywords” (not all keywords have them but most do).

3.       Copy and paste them into a notepad.

4.       Integrate those keywords “as links” back to your “exact-match” landing pages to boost search engine rankings “without spamming search engines”.

This context of overlapping shingles or keywords which have closely knit semantic relevance “as vectors” based on a node of context/relevance all increase the depth of word relatedness and increase your on page relevance score.

So, instead of getting 100 links with the same old anchor text, mix it up a bit and enjoy the stemmed rankings as multiple keywords yield traffic – in addition to the seed phrase you initially targeted.

Not only will you rank for more related keywords (and increase your chances or conversions from click through traffic), but you won’t spam search engines in the process.

Read More Related Posts
Shopping for SEO Companies
When you are searching for SEO companies to assist you in achieving better rankings for your Web site, make sure you do your due diligence as far as comparison shopping. ...
READ MORE
Don’t Let Broken Links and Errors Devalue SEO Efforts
When making viable shifts to your website or site architecture, here are a few things to take in consideration that can affect existing SEO. Like Murphy 's Law, anything that ...
READ MORE
SEO Videos: How to Discover Competitors SEO Strategies
Have you ever wanted to assess, discover or reveal your competitors most coveted SEO metrics? What if you could reveal the infrastructure behind their site architecture, traffic levels per keyword, ...
READ MORE
The Tireless Quest to Reach the Top
Who said rankings always make sense. Sometimes the SEO signals, relevance and tip of the iceberg analysis just doesn't add up. No matter how many times you have seen or used ...
READ MORE
The Difference Between Keyword and Market Research
Sue Bell (CEO of Themezoom) shares powerful insights on how to value a keyword (based on thematic clusters) and how paid and/or organic search values are translated using the Krakken ...
READ MORE
PPC Landing Pages or SEO Landing Pages?
If you ever wanted to make SEO landing pages rank like Pay Per Click (PPC) landing pages, then this tutorial is for you. If you understand the implication of this ...
READ MORE
SEO Tips to Increase Indexation
Avoiding Google’s supplemental index in the first place is a whole lot easier than trying to get your pages out of it once they lose SERP (search engine result page) ...
READ MORE
How to Theme and Silo Your Website
You may have heard about website silo architecture or theming your website, but what does it mean? How to Theme and Silo Your Website For those unfamiliar with the jargon or techie ...
READ MORE
Title Tags and SEO
The power of a good title can make or break subsequent SEO efforts. With millions of pages being added each day, user agents *a.k.a web crawlers or search engine spiders ...
READ MORE
Context is currency for Increasing Sales Conversions
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) entail bridging the gap of relevance that connect supply and demand, provider and user or any other type of dualistic cyclical ...
READ MORE
Shopping for SEO Companies
Don’t Let Broken Links and Errors Devalue SEO
SEO Videos: How to Discover Competitors SEO Strategies
SEO Rankings, Trust and Relevance Signals
The Difference Between Keyword and Market Research
Make SEO Landing Pages That Rank Like PPC
SEO Tips to Increase Indexation
What is Website Silo Site Architecture?
SEO Your Title Tags
Context is Currency: Keywords and Sales Conversion

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

12 thoughts on “Link Building Tips to Prevent Google Penalties
  1. Usman says:

    again this is a good article to increase pr. but can we increase our PR with backlinks.

  2. Meki says:

    Hi,

    Well- written post!

    I am working as a search engine specialist. Would you mind if i use your post in online SEO training class.

    Thanks!

  3. Go right ahead Meki… Enjoy!

  4. JamestheJust says:

    Well said, Jeffrey. I usually switch my anchors and include both human-generated and Google-generated LSI terms.

    What I mean is simply throwing in a natural link text on the fly without really worrying about consulting Google’s AdWords keyword tool or the like – and a full URL link as well here and there.

  5. @James:

    Indeed, I think people underestimate the power of on page SEO. As long as the internal links are themed and relevant for the primary terms, they can act as the primary anchor (on a landing page by landing page basis).

    Then, any addition inbound links from other websites make those pages stronger (which rank for the inbound anchor text variations) and then with link-flow to those internal pages, they pass the most trust and juice for your tier one primary phrases.

    I have pages ranking in the top 3 results with PR4 and zero backlinks as a result of this tactic alone.

    It is simple, but effective when paired with strong on page theming.

    All the best…

  6. Bob says:

    Thanks for the article. It was very informative.

  7. BMW Tuning says:

    Nice article thanks for the advice, I have picked up a few new keywords to use for links.

  8. sean tucker says:

    Great Great Great… sounds like commons sense but if you dont know it you dont know it.

    thanks

  9. Camille says:

    Great article, SEO is a powerful tool when you have your website. Without link building your website with be completely useless. There are so many ideas out there how to enhance your page rank on google but some of them doesn’t work the way it should and the more you try the more you will look bad on google. So this article has been really helpful and it has clarified lots of issues regarding SEO

  10. prince says:

    Nice post dear. Really amazing content.

  11. These link building techniques are really great techniques to avoid spamming and Google penalties. Thanks a lot for sharing such important information. Cheers.

  12. angela says:

    Amazing information this is gonna help people who are in seo field and they will get a quick refreshment about the google high page rank strategy.gud job! thank u for sharing.pls share many more post like this.cheers!!!!!!!

Comments are closed.