in Link Building by Jeffrey_Smith

Here is a simple, but effective SEO tip that leverages the power of related search for link building campaigns. It’s no secret that Google’s search engine algorithms are programmed to identify and potentially penalize overtly excessive or frequent occurrences of inbound anchor text that appear “unnaturally” or en mass.

 

seo link building technique
Simple But Effective Link Building Technique

 

Therefore, instead of building links excessively for a one keyword using the same anchor text, try mixing things up a bit to avoid unnatural inbound link clusters.

Not sure about which keywords are related? When in doubt, you can always conduct a Google search and find out what type of semantic keywords or phrases Google’s extensive database suggests as alternative keyword shingles (groups of words) you can use to increase your website’s rankings or relevance.

Each time you conduct a search, there are related keywords (think of them as close semantic cousins) based on synonymous modifiers and / or semantic phrases search engines use to zero-in on a specific set of documents.

Once you apply this technique, you can reverse engineer Google’s relevance algorithm and in a since, feed it back to itself to increase your pages search engine result page position and / or relevance.

While these related keywords are cues, they also double as relevant “supporting keywords” which can be used in meta titles, tags, internal links and / or inbound links from other websites (hint hint) to build relevance for your landing pages.

 

Sample of Related Search Using “Burn Belly Fat”…

 

The technique is simple:

1.       Conduct a search for your keyword.

2.       Scroll to the bottom of the page and observe the “related keywords” (not all keywords have them but most do).

3.       Copy and paste them into a notepad.

4.       Integrate those keywords “as links” back to your “exact-match” landing pages to boost search engine rankings “without spamming search engines”.

This context of overlapping shingles or keywords which have closely knit semantic relevance “as vectors” based on a node of context/relevance all increase the depth of word relatedness and increase your on page relevance score.

So, instead of getting 100 links with the same old anchor text, mix it up a bit and enjoy the stemmed rankings as multiple keywords yield traffic – in addition to the seed phrase you initially targeted.

Not only will you rank for more related keywords (and increase your chances or conversions from click through traffic), but you won’t spam search engines in the process.

Read More Related Posts
WordPress SEO Plugin SEO Ultimate Version 1.9 Released
The WordPress SEO plugin from SEO Design Solutions has been upgraded once again. This release adds the unique functionality of tag editing for category archives and Category archives are ...
READ MORE
WordPress SEO Tips: Overcoming Wildcard Categories
The process of SEO frequently requires that you conduct periodic sweeps of the various platforms that make a website operational and either contribute to or impede search engine rankings. Sweeps like ...
READ MORE
Your website design is the first and possibly last thing your visitors will see when assessing your business. So, it is important to put your best foot forward and (a) ...
READ MORE
Competitive Keyword Relevance Thresholds and the Conversion Funnel
Who says less competitive keywords don't convert? You need to know three things about SEO to get started (1) which keywords to target (2) how many competing pages are in ...
READ MORE
The Search Process
In the past we discussed SEO principals like legacy pages and the IR repository, how to funnel link weight and sculpt on page factors, internal links, deep links, trust rank ...
READ MORE
Managing to Conversation of Commerce with Keywords
Virtually any offline business can benefit from an online presence, and if you think for one moment that your competitors are not using SEO, then think again. Organic search engine ...
READ MORE
On Page SEO Tips for Link Distribution
Ever wondered how to get more from your on page SEO factors? Well then here is a quick tip. Off page SEO such as external links and their respected reputation ...
READ MORE
Google Caffeine is Live!
When the talk of Google Caffeine hit the street a few months back in August of 2009, SEO's panicked thinking they had to retool their optimization methods to encompass the ...
READ MORE
Clicks, Keywords and Conversion
You hear terms like clicks, keywords and conversions thrown around in SEO (search engine optimization) and SEM (search engine marketing), but what is the bottom line? Impressions matter, but without clear ...
READ MORE
Web Site Marketing or Website Marketing – Optimizing Multiple Keywords
What is the best SEO method to target new keywords for new rankings? Is it better to try and make one page rank for multiple keywords or is a unique ...
READ MORE
SEO Ultimate WordPress SEO Plugin Version 1.9 Released
WordPress SEO Tips: Permalinks, Categories and Duplicate Content
Website Design – Designed for Traffic & Search
SEO and Competitive Keyword/Relevance Thresholds
SEO and Adaptation
SEO Tips to Manage the Conversation of Commerce
On Page SEO Tips for Link Distribution
Will Caffeinated Results from Google Stir Up Search
Clicks, Keywords and Conversions
Web Site Marketing or Website Marketing – Optimizing

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

12 thoughts on “Link Building Tips to Prevent Google Penalties
  1. Usman says:

    again this is a good article to increase pr. but can we increase our PR with backlinks.

  2. Meki says:

    Hi,

    Well- written post!

    I am working as a search engine specialist. Would you mind if i use your post in online SEO training class.

    Thanks!

  3. Go right ahead Meki… Enjoy!

  4. Well said, Jeffrey. I usually switch my anchors and include both human-generated and Google-generated LSI terms.

    What I mean is simply throwing in a natural link text on the fly without really worrying about consulting Google’s AdWords keyword tool or the like – and a full URL link as well here and there.

  5. @James:

    Indeed, I think people underestimate the power of on page SEO. As long as the internal links are themed and relevant for the primary terms, they can act as the primary anchor (on a landing page by landing page basis).

    Then, any addition inbound links from other websites make those pages stronger (which rank for the inbound anchor text variations) and then with link-flow to those internal pages, they pass the most trust and juice for your tier one primary phrases.

    I have pages ranking in the top 3 results with PR4 and zero backlinks as a result of this tactic alone.

    It is simple, but effective when paired with strong on page theming.

    All the best…

  6. Bob says:

    Thanks for the article. It was very informative.

  7. BMW Tuning says:

    Nice article thanks for the advice, I have picked up a few new keywords to use for links.

  8. Great Great Great… sounds like commons sense but if you dont know it you dont know it.

    thanks

  9. Camille says:

    Great article, SEO is a powerful tool when you have your website. Without link building your website with be completely useless. There are so many ideas out there how to enhance your page rank on google but some of them doesn’t work the way it should and the more you try the more you will look bad on google. So this article has been really helpful and it has clarified lots of issues regarding SEO

  10. prince says:

    Nice post dear. Really amazing content.

  11. These link building techniques are really great techniques to avoid spamming and Google penalties. Thanks a lot for sharing such important information. Cheers.

  12. angela says:

    Amazing information this is gonna help people who are in seo field and they will get a quick refreshment about the google high page rank strategy.gud job! thank u for sharing.pls share many more post like this.cheers!!!!!!!

Comments are closed.