in Link Building by

Here is a simple, but effective SEO tip that leverages the power of related search for link building campaigns. It’s no secret that Google’s search engine algorithms are programmed to identify and potentially penalize overtly excessive or frequent occurrences of inbound anchor text that appear “unnaturally” or en mass.


seo link building technique
Simple But Effective Link Building Technique


Therefore, instead of building links excessively for a one keyword using the same anchor text, try mixing things up a bit to avoid unnatural inbound link clusters.

Not sure about which keywords are related? When in doubt, you can always conduct a Google search and find out what type of semantic keywords or phrases Google’s extensive database suggests as alternative keyword shingles (groups of words) you can use to increase your website’s rankings or relevance.

Each time you conduct a search, there are related keywords (think of them as close semantic cousins) based on synonymous modifiers and / or semantic phrases search engines use to zero-in on a specific set of documents.

Once you apply this technique, you can reverse engineer Google’s relevance algorithm and in a since, feed it back to itself to increase your pages search engine result page position and / or relevance.

While these related keywords are cues, they also double as relevant “supporting keywords” which can be used in meta titles, tags, internal links and / or inbound links from other websites (hint hint) to build relevance for your landing pages.


Sample of Related Search Using “Burn Belly Fat”…


The technique is simple:

1.       Conduct a search for your keyword.

2.       Scroll to the bottom of the page and observe the “related keywords” (not all keywords have them but most do).

3.       Copy and paste them into a notepad.

4.       Integrate those keywords “as links” back to your “exact-match” landing pages to boost search engine rankings “without spamming search engines”.

This context of overlapping shingles or keywords which have closely knit semantic relevance “as vectors” based on a node of context/relevance all increase the depth of word relatedness and increase your on page relevance score.

So, instead of getting 100 links with the same old anchor text, mix it up a bit and enjoy the stemmed rankings as multiple keywords yield traffic – in addition to the seed phrase you initially targeted.

Not only will you rank for more related keywords (and increase your chances or conversions from click through traffic), but you won’t spam search engines in the process.

Read More Related Posts
On Page SEO Tips for Link Distribution
Ever wondered how to get more from your on page SEO factors? Well then here is a quick tip. Off page SEO such as external links and their respected reputation ...
SEO Basics: How to Bait Search Engine Spiders
Search engine spiders thrive on fresh content and websites with an abundance of PageRank, authority and pizazz. Instead of making SEO more complicated than necessary, sometimes you need to "go ...
How to Avoid SEO Over Optimization
Just because you read a few SEO blogs or heard from a friend of a friend of a friend who once heard that changing meta tags is all it takes, ...
WordPress SEO Tips: Overcoming Wildcard Categories
The process of SEO frequently requires that you conduct periodic sweeps of the various platforms that make a website operational and either contribute to or impede search engine rankings. Sweeps like ...
Does Your Website Have a Content Development Plan?
What happens when your pages go stale and there are no fresh or authoritative links to “validate” your websites' relevance score to search engines through the “query deserves freshness” model? ...
20 Tips to Curb SEO Frustration
Need a way to curb frustration while you are waiting for your SEO and rankings to kick in? Try implementing any of these 20 basic SEO tips to cut down ...
What is SEO... Really?
It's no secret that as of late SEO has gained recognition amongst the masses, some good some bad, but despite the rants, opinions or perspectives that either praise or denounce ...
Does Google PageRank Affect SEO?
Many are still uncertain as to what significance page rank has (if any) for SEO value or impacting search engine result pages. On a scale of 1-10 (ten being more ...
Consolidating Navigation, 301 Redirects, Content and Link Flow
Many companies realize the importance of having a blog installed on their site, but they don’t understand what the importance is. As a consequence, many blogs across the country are ...
We Know, It’s Not Just About SEO
Just like a healthy diet, having a balanced array if nutritional variety serves the overall goal (which is to create holistic health for all functions of the body). Much in ...
On Page SEO Tips for Link Distribution
SEO Basics: How to Bait Search Engine Spiders
How to Avoid SEO Over Optimization
WordPress SEO Tips: Permalinks, Categories and Duplicate Content
Does Your Website Have a Content Development Plan?
SEO Tips to Shorten Time to The Top
What is SEO, Seriously?
Does Google PageRank Affect SEO?
Does Your Company Have a Business Blog?
We Know, It’s Not Just About SEO


In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

12 thoughts on “Link Building Tips to Prevent Google Penalties
  1. Usman says:

    again this is a good article to increase pr. but can we increase our PR with backlinks.

  2. Meki says:


    Well- written post!

    I am working as a search engine specialist. Would you mind if i use your post in online SEO training class.


  3. Go right ahead Meki… Enjoy!

  4. JamestheJust says:

    Well said, Jeffrey. I usually switch my anchors and include both human-generated and Google-generated LSI terms.

    What I mean is simply throwing in a natural link text on the fly without really worrying about consulting Google’s AdWords keyword tool or the like – and a full URL link as well here and there.

  5. @James:

    Indeed, I think people underestimate the power of on page SEO. As long as the internal links are themed and relevant for the primary terms, they can act as the primary anchor (on a landing page by landing page basis).

    Then, any addition inbound links from other websites make those pages stronger (which rank for the inbound anchor text variations) and then with link-flow to those internal pages, they pass the most trust and juice for your tier one primary phrases.

    I have pages ranking in the top 3 results with PR4 and zero backlinks as a result of this tactic alone.

    It is simple, but effective when paired with strong on page theming.

    All the best…

  6. Bob says:

    Thanks for the article. It was very informative.

  7. BMW Tuning says:

    Nice article thanks for the advice, I have picked up a few new keywords to use for links.

  8. sean tucker says:

    Great Great Great… sounds like commons sense but if you dont know it you dont know it.


  9. Camille says:

    Great article, SEO is a powerful tool when you have your website. Without link building your website with be completely useless. There are so many ideas out there how to enhance your page rank on google but some of them doesn’t work the way it should and the more you try the more you will look bad on google. So this article has been really helpful and it has clarified lots of issues regarding SEO

  10. prince says:

    Nice post dear. Really amazing content.

  11. These link building techniques are really great techniques to avoid spamming and Google penalties. Thanks a lot for sharing such important information. Cheers.

  12. angela says:

    Amazing information this is gonna help people who are in seo field and they will get a quick refreshment about the google high page rank strategy.gud job! thank u for sharing.pls share many more post like this.cheers!!!!!!!

Comments are closed.