in Link Building by Jeffrey_Smith

Here is a simple, but effective SEO tip that leverages the power of related search for link building campaigns. It’s no secret that Google’s search engine algorithms are programmed to identify and potentially penalize overtly excessive or frequent occurrences of inbound anchor text that appear “unnaturally” or en mass.


seo link building technique
Simple But Effective Link Building Technique


Therefore, instead of building links excessively for a one keyword using the same anchor text, try mixing things up a bit to avoid unnatural inbound link clusters.

Not sure about which keywords are related? When in doubt, you can always conduct a Google search and find out what type of semantic keywords or phrases Google’s extensive database suggests as alternative keyword shingles (groups of words) you can use to increase your website’s rankings or relevance.

Each time you conduct a search, there are related keywords (think of them as close semantic cousins) based on synonymous modifiers and / or semantic phrases search engines use to zero-in on a specific set of documents.

Once you apply this technique, you can reverse engineer Google’s relevance algorithm and in a since, feed it back to itself to increase your pages search engine result page position and / or relevance.

While these related keywords are cues, they also double as relevant “supporting keywords” which can be used in meta titles, tags, internal links and / or inbound links from other websites (hint hint) to build relevance for your landing pages.


Sample of Related Search Using “Burn Belly Fat”…


The technique is simple:

1.       Conduct a search for your keyword.

2.       Scroll to the bottom of the page and observe the “related keywords” (not all keywords have them but most do).

3.       Copy and paste them into a notepad.

4.       Integrate those keywords “as links” back to your “exact-match” landing pages to boost search engine rankings “without spamming search engines”.

This context of overlapping shingles or keywords which have closely knit semantic relevance “as vectors” based on a node of context/relevance all increase the depth of word relatedness and increase your on page relevance score.

So, instead of getting 100 links with the same old anchor text, mix it up a bit and enjoy the stemmed rankings as multiple keywords yield traffic – in addition to the seed phrase you initially targeted.

Not only will you rank for more related keywords (and increase your chances or conversions from click through traffic), but you won’t spam search engines in the process.

Read More Related Posts
Managing to Conversation of Commerce with Keywords
Virtually any offline business can benefit from an online presence, and if you think for one moment that your competitors are not using SEO, then think again. Organic search engine ...
Chances are he is not searching for "excercise equipment"...
The primary reason why people use search engines is to find answers.  Therefore, your websites success depends on whether or not you fully understand the questions people are searching for ...
The SEO Darth Vaders of the Dark Side Vs. Derek Powazek
Last week Derek Powazek ruffled a few feathers in the SEO industry with a rant, and as much as I would have like to roast on Derek, I chose to ...
Like a fine wine, authority occurs over time
Just like degusting a fine wine to appreciate its full-bodied flavor, don't omit the chronology that it’s the process of the grapes aging combined with a semblance of subordinate processes ...
SEO and Applied Keyword Research
Keyword are important for search engine optimization (SEO) and search engine marketing (SEM), but the real fact is that key phrases are what provide your website with the ability to ...
Selecting the Right Keywords for Conversion
There are two types of people online (1) people looking for something with the intent to purchase or (2) people perusing the web searching for information (entertainment, social or otherwise). The ...
Competitive Keyword Relevance Thresholds and the Conversion Funnel
Who says less competitive keywords don't convert? You need to know three things about SEO to get started (1) which keywords to target (2) how many competing pages are in ...
Niche Site or Authority Site?
After deciding which type of website to make (an authority site or niche site) determines which SEO approach you unleash on your competition. This scope and search engine optimization method depends ...
Keeping SEO Natural
Don't be tempted by quick results in search engines. It is better to keep your technique and SEO approach natural when targeting competitive keywords. One trend I have noticed pertaining ...
Which SEO Metrics Matter Most and Why?
What SEO metrics pass the most weight? Search Engine Optimization (SEO) is all about balance within a virtual ecosystem of variables. If one recedes, the infrastructure which supports ...
SEO Tips to Manage the Conversation of Commerce
3 Painful Keyword Research Pitfalls to Avoid!
The SEO Darth Vaders of the Dark Site
Full-Bodied SEO: Looking Past Keywords
SEO and Applied Keyword Research
SEO Keyword Research: Educational vs. Commercial Queries
SEO and Competitive Keyword/Relevance Thresholds
Which Type of Website Should I Make?
Keeping SEO Natural
Which SEO Metrics Carry the Most Weight?

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

12 thoughts on “Link Building Tips to Prevent Google Penalties
  1. Usman says:

    again this is a good article to increase pr. but can we increase our PR with backlinks.

  2. Meki says:


    Well- written post!

    I am working as a search engine specialist. Would you mind if i use your post in online SEO training class.


  3. Go right ahead Meki… Enjoy!

  4. Well said, Jeffrey. I usually switch my anchors and include both human-generated and Google-generated LSI terms.

    What I mean is simply throwing in a natural link text on the fly without really worrying about consulting Google’s AdWords keyword tool or the like – and a full URL link as well here and there.

  5. @James:

    Indeed, I think people underestimate the power of on page SEO. As long as the internal links are themed and relevant for the primary terms, they can act as the primary anchor (on a landing page by landing page basis).

    Then, any addition inbound links from other websites make those pages stronger (which rank for the inbound anchor text variations) and then with link-flow to those internal pages, they pass the most trust and juice for your tier one primary phrases.

    I have pages ranking in the top 3 results with PR4 and zero backlinks as a result of this tactic alone.

    It is simple, but effective when paired with strong on page theming.

    All the best…

  6. Bob says:

    Thanks for the article. It was very informative.

  7. BMW Tuning says:

    Nice article thanks for the advice, I have picked up a few new keywords to use for links.

  8. Great Great Great… sounds like commons sense but if you dont know it you dont know it.


  9. Camille says:

    Great article, SEO is a powerful tool when you have your website. Without link building your website with be completely useless. There are so many ideas out there how to enhance your page rank on google but some of them doesn’t work the way it should and the more you try the more you will look bad on google. So this article has been really helpful and it has clarified lots of issues regarding SEO

  10. prince says:

    Nice post dear. Really amazing content.

  11. These link building techniques are really great techniques to avoid spamming and Google penalties. Thanks a lot for sharing such important information. Cheers.

  12. angela says:

    Amazing information this is gonna help people who are in seo field and they will get a quick refreshment about the google high page rank strategy.gud job! thank u for sharing.pls share many more post like this.cheers!!!!!!!

Comments are closed.