in Link Building by Jeffrey_Smith

While link building is an important for SEO, the million dollar question is, are your building the right type of links for your website? The truth is, not all links are good for your website and not all links are created equal. Depending on (1) your website (2) the keywords (3) your competition and (4) the resources you have available to leverage ultimately increase or decrease the amount of effort required.

Are you building the right type of links?

If you’re going to build links, then BUILD THE RIGHT TYPE OF LINKS and keep in mind that the quality of the link is far more important than quantity. To assign a metric of link strength using a logarithmic scale (like PageRank), a link from a PR 4 is 5 times more powerful than a PR3, a link from a PR 5 is 5 times more powerful than a 4 and so on (moving up or down the scale).

Link Quality Over Quantity

Keep in mind that PageRank is not the only metric for links; there are multiple metrics that are equally as important for link building (which we will discuss briefly in this post). Also, relevance and trust are equally as important to pass along the proper type of citation.

While link diversity is important, link quality over quantity should be your preferred tactic for “creating lift” to propel rankings to the top of the search engine result pages (SERPs).

Allow me to elaborate, link quality can be segmented by various metrics such as:

  • Page Rank (Google).
  • ACRank (Majestic SEO).
  • Age (Trust/Authority).
  • Number of inbound links to page (providing link).
  • Number of outbound links from the page providing the link.
  • Duration of the link (temporal, cyclical, static/permanent, etc.).
  • Topicality (is the link provided from an on topic or off topic site).
  • Trust of the domain providing the link (Neighborhood).
  • Velocity (gaining or losing too many links at once).

Those are mostly off page considerations, but you also need to consider on page SEO elements such as:

  • Is there sufficient supporting internal links with the preferred anchor text to the landing page?
  • Is your landing page over-optimized or under optimized?
  • Is the primary keyword reflected in the title, URL, H1 and on the page in the first paragraph in the body area to signify contextual relevance?
  • Is the landing page canonicalized or are there parameters in the URL splitting the link equity?
  • Are you linking out excessively from the landing page in essence bleeding out ranking factor?
  • If the content themed and supported by other supporting “semantic” articles?
  • How old is the page, the site?

Depending on where you are at in the stage of your website (new, aging, seasoned, etc.) will determine the type of link building strategy you can implement.

My Two Cents

To create a hypothetical circumstance from a combination of metrics above, imagine you have a new domain with no trust and until now you have only gotten hundreds of low quality “noise” type links (such as article directories or pages without Pagerank, rankings themselves in search engines or trust); what would your site benefit from the most?

In this exchange a few high PR links from a neutral or themed website (preferably a segment from an .edu site on the subject), an editorial piece in a newspaper (website) whose links pass trust or links from a source like PRweb.com for a press release are all ideal for a website in this phase of development.

On the contrary, if you have a seasoned domain that is stuck on page 3 for your keyword and need to build links to your category or supporting pages to push that ranking factor up from internal pages to your primary landing pages or categories (which in turn can rank other pages), then in this scenario you won’t need high PR links, just IP diversity and citation from various online sources (blogs, directories, article marketing, etc.).

With SEO, there is a time and place for everything, if coordinated properly. I am not saying that a link without Pagerank or trust is worthless; I am merely saying that depending on the keywords you target, you will have to create a more robust link profile.

Why not get 10 links that are equivalent to 1000 links from off topic sources? You may have to get creative with your approach, such as offer to guest post, call an editor of a magazine, newspaper, or ezine and see if they’re open to writing a piece (if you provide an expert angle or sorts to the story), etc.

The point is, mix it up but don’t get carried away on the noise, find links that count and use the right tool for the right job. In case you need to get started, here is a quick resource for strong directories that have Pagerank, age and trust. Or, if you are out of ideas, here is a post on other ways to build links to think outside the box.

More Resources

Here are links to previous articles on link building from SEO Design Solutions.

If you enjoyed this post, then do the right thing and share this with others on Twitter, Facebook or the web.

Enjoy! 

Read More Related Posts
Do Your Pages Suffer from the Search Engine Shuffle?
Search engine optimization (SEO) is all about ranking your pages in the highest possible position in the search engine result pages. The great thing about search engine positioning is, a higher ...
READ MORE
Many of you may be wondering, what is it that search engines look for in a good design? Why is it, for example that some websites rise to the top ...
READ MORE
Usability Solutions to SEO Challenges
A couple days ago Jeffrey Smith of SEO Design Solutions asked me to look at a client's eCommerce site to help solve an interesting problem. The site offered an popular ...
READ MORE
Selecting the Right Keywords for Conversion
There are two types of people online (1) people looking for something with the intent to purchase or (2) people perusing the web searching for information (entertainment, social or otherwise). The ...
READ MORE
Is Your Search Engine Optimization Present Tense SEO?
An interesting take on SEO was presented to me yesterday from one of our sales agents which made me aware that most SEO companies are still using methods and tactics ...
READ MORE
Gaining Attention/Market Share through Value Based Conversion
In an attempt to corner “the attention market”, utilizing competitive market intelligence in tandem with practical investigation one can increase the trajectory of happenstance to funnel traffic and engagement to ...
READ MORE
SEO is Not about Excuses, Only Results!
Overcoming competitive markets is one of the most challenging facets of SEO. You are virtually in the trenches duking it out daily pitted against some of the most fierce competition ...
READ MORE
If You Want Quality Traffic, Create Quality Content!
I just wanted to touch lightly on the value of content development and building links. The quandary about SEO and link building can be summarized in one sentence. Links equal ...
READ MORE
SEO Transcends Techniques
When pondering a simple question, what is SEO? and is it just a bunch of tactics or techniques, this is what came to mind... SEO is many things, but it is ...
READ MORE
SEO Tips to Create a Champion Page
Creating convergence through topical relevance and links is an extremely powerful SEO technique. In other words, clearly delineating a preferred landing page or champion page to represent specific keywords sends ...
READ MORE
SEO and The Search Engine Shuffle
Search Engine Optimization Using Content, Design, Links &
Usability Solutions to SEO Challenges
SEO Keyword Research: Educational vs. Commercial Queries
Is Your Search Engine Optimization Present Tense SEO?
Gaining Attention/Market Share through Value Based Conversion
Overcoming Competitive Markets
If You Want Quality Traffic, Create Quality Content!
Why SEO Transcends Tips, Tactics or Techniques
SEO Tips to Create a Champion Page

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

3 thoughts on “Stop Building Worthless Links!
  1. Greate article. Keep posting such kind of info on your blog.
    Im really impressed by your site. Thanks for sharing your thoughts on Link Building.
    Regards

  2. Hey! Would you mind if I share your blog with my zynga
    group? There’s a lot of people that I think would really appreciate your content. Please let me know. Cheers

  3. Please feel free to share this and other posts with others.

    All the best!

    Jeffrey

Comments are closed.