February 22, 2013 – 11:00 pm
Before you jump in to any SEO technique, you’ll need to understand two things (1) it’s immediate and extended purpose and (2) it’s history. Like everything, there are cycles, and if you come on too strong at the wrong time (i.e. hit the turbo button when you should have taken a deferred and metered pace), [...]
November 22, 2010 – 2:17 am
When one is looking at a blog as a potential candidate for writing a guest post for, there are many things that they must do in order to ensure that the site is a good fit. Most, for example, check and make sure that a site has a decent PageRank, that it has a good [...]
March 20, 2010 – 12:34 pm
Many companies realize the importance of having a blog installed on their site, but they don’t understand what the importance is. As a consequence, many blogs across the country are sadly being abandoned and neglected through no fault of their own. There are wonderful blogs out there just waiting for a loving author to give [...]
Search engine optimization (SEO) is a combination of distinct processes designed to improve search engine placement for your website. However, what does that really mean when you break it down to performance and performance benchmarks? Do higher rankings always translate to higher sales conversion? The answer depends on how thorough your research was in determining [...]
This post from the past brings a timeless message and reminder to stay ever vigilant to defend your keep online. The message is, SEO much like chess involves multiple layers of strategy to be successful. In search engine optimization, there are vast combinations of possibility hinged on the precipice of relevance, yet that alone is [...]
December 9, 2008 – 9:49 am
Marketing is the umbrella and regardless of the method, SEO, SEM or social media marketing, ultimately it’s all about results. While sitting in on a brilliant landing page session from Tim Ash from Site Tuners at SES Chicago, after the presentation during the Q & A session I heard someone reference a question with the [...]
December 1, 2008 – 10:03 am
What are your chances for finding yourself on the first page of Google , Yahoo or MSN with SEO if the content on your website lacks originality? The honest answer, bleak to dismal at best. Unique content that distinguishes you apart from all of the other “me too” sites out there chiming off like parrots [...]
November 28, 2008 – 6:55 pm
Since the topic of reviving old content was brought up earlier today (from linking to a post from the past), I thought it was only fitting to dig into the SEO archives again to harvest yet another opportunity to drive home a point. Can Editing Your Pages Produce Organic Rankings? A website is a work [...]
November 16, 2008 – 10:08 am
Has anyone else noticed that Google is crawling deeper into the web to discover relevance and link popularity for the pages that have “the right stuff” to be included in their index. As an SEO, it is not uncommon to have multiple alerts set up and various types of monitoring tools active to assess the [...]
November 12, 2008 – 9:54 am
To say I am an advocate of free traffic from SEO vs. pay per click is an understatement. However, I knew PPC (pay per click advertising) was good for something (Free Market Research). Would we actually use pay per click (no thanks we prefer natural listings) but at least you can use your competitors $$$ [...]
October 25, 2008 – 7:43 pm
Is your website stranded past page two for your main keywords? The chances of someone going to the second or third page to find your website is like the chances of this poor chap finding a signal or a ride from the dilemma. Fortunately in real life, there is SEO to the rescue for sinking [...]
With the top 10 as a benchmark, SEO is all about performance, there are no gray areas (when measuring performance), it either works, or it does not. They key is to understand how and why problems arise and how to assess the circumstances that suppress a site or page from buoyancy in the SERPs (search [...]
With SEO it’s all about the cache. Crawl frequency determines how changes impact your site. Without an updated cache, there are no significant changes or rankings to report to search engines. Do you see why getting the attention of spiders is important? They are the gatekeepers between your content and the world. RSS is one [...]
Life is about cause, effect and purpose, search engine optimization and using a search engine are no different. When you take the experience of a normal search into account, it starts with purpose and either ends with a pleasant conclusion or is aborted until another impulse predominates as the surfer moves (from link to link) [...]
Who says there are no politics in search engine optimization? Just like an election, to gain exposure, your website must essentially campaign for supremacy against millions of other competing pages (candidates) using keywords, links and popularity to be elected into the top 10. If your message is strong (the theme of your content) and has [...]
February 7, 2008 – 9:31 pm
It appears that MSN Live Search was performing some routine maintenance and forgot to put up the be back in 15 minutes sign while it went streaking. I was just minding my own business and conducting a few searches between 7:30-8 PM CST on Thursday Feb 7th, and low and behold all I received was [...]
December 5, 2007 – 10:16 pm
The answer is simple, two Top 10 search engine result pages (a double listing) on the same page. Have you ever wondered what the key is behind this ranking tactic? It’s no accident, in fact many companies are purposely attempting to garner the strategic advantage in search engines and have discovered that, if you tactfully [...]
November 7, 2007 – 10:56 pm
Some clients tend to look at Organic SEO like a vending machine. Like they want to put their money in a slot and instantly win the top 10 prize. Organic SEO depends on the climate of the competition, the industry and variables such as (a) the content on your pages (b) if your site is [...]
October 10, 2007 – 2:38 pm
With all of the fancy jargon-rich industry terms flying around, it doesn’t really matter if you call it SEO “search engine optimization“, SEM “search engine marketing“, SMO “social media optimization” or just good old fashioned marketing. The bottom line still remains the same. -Jeffrey
October 4, 2007 – 9:33 am
Is MSN Live the New Google Hopefully I am not speaking out of turn here, but in all summation MSN Live has dropped a trump card on the world of search engine optimization with their new MSN live search engine. Not only is the interface nothing less than efficient, stylish and relevant. It now in [...]
September 30, 2007 – 8:20 am
Hitting your target in marketing takes more than wishful thinking, it takes research, perspective, patience and aptitude. Knowing who your customers are, where to find them how to speak to them and what makes them tick is what distinguishes those who have a successful online marketing campaign and those who aspire to crack the code [...]
September 27, 2007 – 10:53 am
If you are currently evaluating a search engine positioning service, then you may wish to consider a firm that utilizes the benefits of long tail search engine optimization. This is the practice of optimizing keyword combinations that are outside of your main or broad search keywords, but have the ability to drive traffic to your [...]
September 6, 2007 – 12:00 am
Much like the saying goes in the temple of Delphi, “Know Thyself” is a concept that applies equally to SEO. One of the most common misconceptions that are addressed on a daily basis is, “If the keywords are in my meta tags, I should rank for those terms right?” Maybe back in 1994 when all [...]
August 31, 2007 – 10:13 am
SEO web design is a meticulous process that involves understanding the criteria that search engines place emphasis on in the evaluation of web pages. Pages that deliver those criteria in concert with other well known supporting practices are rewarded with significant increases in rankings for the key words that comprise those pages. For example, did [...]
August 24, 2007 – 4:56 pm
Just wanted to make a quick post with a nice way to supercharge your internal pages using SEO. This optimization tactic that is sure to score points with the (DIY) do-it-yourself SEO guys & gals out there. This internet marketing strategy involves deep linking, the theory of the sealed jar in relationship to your pages [...]
August 23, 2007 – 8:02 pm
So it’s that time of the year again when Google updates the Toolbar Page Rank (the little green bar with a rating system of 1-10 for each page). This phenomenon is known in the SEO community as the TBPR Export or Toolbar Page Rank Export. Despite the fact if you’re for or against the validity [...]
August 16, 2007 – 10:49 pm
Just like a triangle, a trifecta exists for Seo Web Design that applies to layout, presentation and content that shape the user experience from the moment a viewer reaches your website. Things as miniscule as loading time, the font selection, and the color palette determine the overall stickiness factor of your website for humans. Websites’ [...]
August 10, 2007 – 10:19 am
Search Engine Optimization, Fad or Fact An increasing number of businesses are beginning to realize that not using your website to it’s full potential is essentially not the best idea. For most small businesses, 70-85% of all new leads comes directly as a result of how well they are positioned online. Although that is no [...]
SEO Blogs are Great for Business Without going into what a cookie cutter description of what Search Engine Optimization is, we would rather provide examples of how SEO can place the power to outrank your competition in the palm of your hands. Since the inception of blogs (short for web-logs) a new publishing format that [...]
August 3, 2007 – 11:36 pm
Has this scenario ever happened to you, personally I hope not. Just checking your site out to breeze over your latest revisions, everything is fine and you leave for a few minutes. Upon returning, you try to access your site and – Blammo – your site is down. At this point you only have a [...]
Website optimization is one way to get your website noticed. Of course there are other methods like print advertising, word of mouth, radio or television, but most pale in comparison to the cost effective nature of internet advertising and promotion. Without website promotion something unthinkable happens, zero traffic to your site. In order avoid the [...]
