This post from the past brings a timeless message and reminder to stay ever vigilant to defend your keep online. The message is, SEO much like chess involves multiple layers of strategy to be successful.
In search engine optimization, there are vast combinations of possibility hinged on the precipice of relevance, yet that alone is not [...]
Read more »
December 9, 2008 – 9:49 am
Marketing is the umbrella and regardless of the method, SEO, SEM or social media marketing, ultimately it’s all about results. While sitting in on a brilliant landing page session from Tim Ash from Site Tuners at SES Chicago, after the presentation during the Q & A session I heard someone reference a question with the [...]
Read more »
December 1, 2008 – 10:03 am
What are your chances for finding yourself on the first page of Google , Yahoo or MSN with SEO if the content on your website lacks originality? The honest answer, bleak to dismal at best.
Unique content that distinguishes you apart from all of the other “me too” sites out there chiming off like parrots about [...]
Read more »
November 28, 2008 – 6:55 pm
Since the topic of reviving old content was brought up earlier today (from linking to a post from the past), I thought it was only fitting to dig into the SEO archives again to harvest yet another opportunity to drive home a point.
Can Editing Your Pages Produce Organic Rankings?
A website is a work in [...]
Read more »
November 16, 2008 – 10:08 am
Has anyone else noticed that Google is crawling deeper into the web to discover relevance and link popularity for the pages that have “the right stuff” to be included in their index. As an SEO, it is not uncommon to have multiple alerts set up and various types of monitoring tools active to assess the [...]
Read more »
November 12, 2008 – 9:54 am
To say I am an advocate of free traffic from SEO vs. pay per click is an understatement. However, I knew PPC (pay per click advertising) was good for something (Free Market Research).
Would we actually use pay per click (no thanks we prefer natural listings) but at least you can use your competitors $$$ to [...]
Read more »
October 25, 2008 – 7:43 pm
Is your website stranded past page two for your main keywords? The chances of someone going to the second or third page to find your website is like the chances of this poor chap finding a signal or a ride from the dilemma. Fortunately in real life, there is SEO to the rescue for sinking [...]
Read more »
With the top 10 as a benchmark, SEO is all about performance, there are no gray areas (when measuring performance), it either works, or it does not.
They key is to understand how and why problems arise and how to assess the circumstances that suppress a site or page from buoyancy in the SERPs (search engine [...]
Read more »
With SEO it’s all about the cache. Crawl frequency determines how changes impact your site. Without an updated cache, there are no significant changes or rankings to report to search engines.
Do you see why getting the attention of spiders is important? They are the gatekeepers between your content and the world. RSS is one method [...]
Read more »
Life is about cause, effect and purpose, search engine optimization and using a search engine are no different.
When you take the experience of a normal search into account, it starts with purpose and either ends with a pleasant conclusion or is aborted until another impulse predominates as the surfer moves (from link to link) perusing [...]
Read more »
