Category Archives: Mini-Blogs

Happy New Year’s Page Rank Update

December 31, 2009 – 7:57 am

Last night, Google has passed out a little page rank love with a recent update to kick off the new Google caffeine (bigger, faster, smarter) search engine initiative.
For many of you engaging SEO, this is the time where quality trumps quantity and lean and structured siloed websites built on the solid semantic premise of context [...]

By Jeffrey Smith | Tagged , , , , | Comments (10) | seo

The Process of Optimization

July 28, 2009 – 3:20 am

Search engine optimization (SEO) is a combination of distinct processes designed to improve search engine placement for your website.  However, what does that really mean when you break it down to performance and performance benchmarks?

Do higher rankings always translate to higher sales conversion? The answer depends on how thorough your research was in determining the [...]

By Jeffrey Smith | Tagged , , , | Comments (1) | seo

SEO Is Like Chess

June 20, 2009 – 10:51 pm

This post from the past brings a timeless message and reminder to stay ever vigilant to defend your keep online. The message is, SEO much like chess involves multiple layers of strategy to be successful.
In search engine optimization, there are vast combinations of possibility hinged on the precipice of relevance, yet that alone is not [...]

By Jeffrey Smith | Tagged , , , | Comments (11) | seo

What Do You Mean, “SEO People?”

December 9, 2008 – 9:49 am

Marketing is the umbrella and regardless of the method, SEO, SEM or social media marketing, ultimately it’s all about results. While sitting in on a brilliant landing page session from Tim Ash from Site Tuners at SES Chicago, after the presentation during the Q & A session I heard someone reference a question with the [...]

By Jeffrey Smith | Tagged , , , , | Comments (8) | seo

SEO Copywriting: Create Value not Just Rankings

December 1, 2008 – 10:03 am

What are your chances for finding yourself on the first page of Google , Yahoo or MSN with SEO if the content on your website lacks originality? The honest answer, bleak to dismal at best.

Unique content that distinguishes you apart from all of the other “me too” sites out there chiming off like parrots about [...]

By Jeffrey Smith | Tagged , , , | Comments (1) | seo

Website Authority: Editing Content for SEO Value

November 28, 2008 – 6:55 pm

Since the topic of reviving old content was brought up earlier today (from linking to a post from the past), I thought it was only fitting to dig into the SEO archives again to harvest yet another opportunity to drive home a point.

Can Editing Your Pages Produce Organic Rankings?
A website is a work in [...]

By Jeffrey Smith | Tagged , , , , | Comments (11) | seo

Google Crawls Deeper to Cross Reference Content

November 16, 2008 – 10:08 am

Has anyone else noticed that Google is crawling deeper into the web to discover relevance and link popularity for the pages that have “the right stuff” to be included in their index. As an SEO, it is not uncommon to have multiple alerts set up and various types of monitoring tools active to assess the [...]

By Jeffrey Smith | Tagged , , , | Comments (5) | seo

Skimming PPC Ads for Creative Calls to Action

November 12, 2008 – 9:54 am

To say I am an advocate of free traffic from SEO vs. pay per click is an understatement. However, I knew PPC (pay per click advertising) was good for something (Free Market Research).

Would we actually use pay per click (no thanks we prefer natural listings) but at least you can use your competitors $$$ to [...]

By Jeffrey Smith | Tagged , , , | Comments (2) | seo

Is Your Website Stranded?

October 25, 2008 – 7:43 pm

Is your website stranded past page two for your main keywords? The chances of someone going to the second or third page to find your website is like the chances of this poor chap finding a signal or a ride from the dilemma. Fortunately in real life, there is SEO to the rescue for sinking [...]

By Jeffrey Smith | Also posted in Uncategorized | Tagged , , , | Comments (0) | seo

SEO is All About Performance!

July 22, 2008 – 7:23 pm

With the top 10 as a benchmark, SEO is all about performance, there are no gray areas (when measuring performance), it either works, or it does not.

They key is to understand how and why problems arise and how to assess the circumstances that suppress a site or page from buoyancy in the SERPs (search engine [...]

By Jeffrey Smith | Also posted in SEO Consulting, Uncategorized | Tagged , , | Comments (3) | seo