in Link Building, Mini-Blogs by Jeffrey_Smith

Just wanted to make a quick post with a nice way to supercharge your internal pages using SEO. This optimization tactic that is sure to score points with the (DIY) do-it-yourself SEO guys & gals out there.
link-building-ratio
This internet marketing strategy involves deep linking, the theory of the sealed jar in relationship to your pages and outbound links (be careful they don’t sap your sites link juice) and last but not least, the old using the keyword in the directory and HTML page name technique. Even though you haven’t seen this one for a while, it’s part of an old school SEO technique that blogs to this very day emulate in their naming conventions.


Deep Linking and the Jar Theory:

One aspect to achieving high ranking placement in search engines is through deep linking. Think of your website like a hermetically sealed jar. The more holes you put in the jar (links going away from your site) the more your site can bleed vital ranking potential to wherever those links go.

Raise the relevance of your site through building a proportionate number of back links to subsequent pages other than your homepage. This provides page rank and builds page strength for your internal pages. Starting for example with 10 links to each page in your site, then 20 links for every page and so on, you can rank for two word terms with KEI in the 600,000,000 + range (like the search results on this page). When your page is full of this raw potential link juice as a result of only having 10 links (for example) forward linking from it. This is the part where it gets exciting.

Since the quality of that link increases, say for example you were to direct it at a sub folder which points to a keyword rich page with a back link to the homepage. The result a virtual dynamo for any content contained on those pages in the sub directories. Using a deep linking strategy like this, it is possible to supercharge new pages and shoot them into the top 10, just by lowering the number of links on your home page and limiting them to 10 outbound links.

Try this for a week or two, wait for everything to get indexed and the rinse and repeat with a new batch of links and targeted text links as anchors.

One tactic is to name a folder internet marketing for example, and within that folder you could name a page services for example. Then when someone is conducting a search for internet marketing services, your domain name, directory name and html file name can all return search queries on their own merit.Combine that with deep links and distribute them evenly. You will find that even with a page rank of 2, you can achieve national placement for keywords with as few as a dozen well placed links from good sources and a well written, title, description and on page content.

One of the fundamental components to Search engine optimization is using the text in the links to develop a continuity between your site and the keywords used to reference it. This type of search engine promotion is essentially like having a line to the algorithm and letting it know that hey, I want my site to show up for these terms (and it will take notice). Dozen of top 10 terms have been toppled this way and still remain intact in search results as we speak.

Repeat it often enough and it hears you, but you must be tactful and vary your terms in order to capture search results from the long tail. So make sure that every word counts and is working for you long after it has been cached by the web. Another method is to socially bookmark your posts to add more authority to your digital footprint. Over time, such inroads are worth their weight in gold and will pave the way to increased traffic, trust rank and authority for your website.

Hope you enjoyed the tip. 

Read More Related Posts
Link Building: SEO Link Types and Tactics
Is there a magic SEO bullet for link building or building the proper quality, theme, volume or type of links? Not necessarily, but having a solid strategy and series of ...
READ MORE
What to Do When Keywords Plateau in the SERPs
Have you ever wondered why certain keywords rise faster than others? or what to do when Keywords plateau in the search engine result pages? After performing SEO on thousands of websites ...
READ MORE
SEO Tips for Server Side Includes, Sitemaps and Internal and External Links
There are thresholds for indexation or rankings which directly correlate to how much link flow or link equity a web page receives from both (1) the site and (2) other ...
READ MORE
Stop, Think – Before You Build Another Link
Search engine optimization encompasses link building as one of the cornerstones of off-page optimization. Off-page optimization deals with the number of inbound links a site receives from other websites and ...
READ MORE
Why SEO Should Never Be An Afterthought
SEO should never be an afterthought, there are essentially two ways to rank (1) as a result of clear planning with deliberate intent and a master game plan developed over ...
READ MORE
I noticed the strangest occurrences today in the SERPS (search engine result pages). It all started last night about 7PM or so, just checking a few rankings, my favorite keyword ...
READ MORE
It's not just one facet of search engine optimization that creates a top 10 ranking for a website, it's a combination of dozens of factors that affect the relative outcome ...
READ MORE
Hitting your target in marketing takes more than wishful thinking, it takes research, perspective, patience and aptitude. Knowing who your customers are, where to find them how to speak to ...
READ MORE
What the "bleep" is going on with Google?
Ok, in case you haven’t noticed, there have been recent recurring reruns in the SERPs (search engine result pages) lately of stale /cached pages and anomalies in rankings  like unknown ...
READ MORE
Is link building the sole factor that the search engines take into account?
A few years ago link building was the rave of the day and probably the single most used and abused SEO strategy – people were swapping links, buying links, selling ...
READ MORE
Link Building: SEO Link Types and Tactics
What to Do When Keywords Plateau in the
SEO Tips for Internal Links, Deep Links and
Stop, Think – Before You Build Another Link
Why SEO Should Never Be An Afterthought
Website Positioning and the Ebb and Tide of
Link Building, Marketing & Promotion
Target Marketing, Hit, Miss or Finding the Right
SEO, Search Engine Reruns and the New Webcache
Links Alone are Not Enough

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

7 thoughts on “Deep Linking Internet Marketing Strategy
  1. robert says:

    Does anyone know a script that will put contextual links throughout your site based on URLs and terms you provide? i am trying to get better internal linking wihtout production and editorial support.

  2. nice tips..very simple.thank you.

  3. Deep Linking is a sure fire way to get some rank boost. A few permutations to the keywords should do nicely as well. Your website is not all about SEO, remember this as well, content is king.

Comments are closed.