in Mini-Blogs by

Last night, Google has passed out a little page rank love with a recent update to kick off the new Google caffeine (bigger, faster, smarter) search engine initiative.

Google PageRank Update December 2009

Google PageRank Update December 2009

For many of you engaging SEO, this is the time where quality trumps quantity and lean and structured siloed websites built on the solid semantic premise of context and coherence are outranking link laden behemoths who relied purely on off page ranking factor alone.

Vacillations in search results are typical, but the main thing to remember is it’s all about exposure and conversion. With that in mind, consider the more pages you have ranking for a broader array of keywords, the more long-tail, mid-tail and ambient traffic you can attract.

The more traffic your page rank for, the more opportunity to segment that traffic to a conversion funnel exists. Exposure is indifferent; it’s all about timing, impulse and emotion when it comes to search, but positioning plays a significant role in click through rates.

Deep links (links to individual pages) are critical in distinguishing your content in contrast to the countless websites that overlook building or acquiring links to pages “other than the homepage” and is a prerequisite to creating a strong online presence.

To rank well, all a page really needs is (a) to receive links from the primary navigation (b) to be close to the root folder (c) to have a few contextual links (links surrounded by relevant copy) to each specific page with the keywords it intends to rank for or (d) to have 3-5 deep links from other websites with relevant anchor text.

If a site concentrates on any of those 4 fundamental pillars of search engine optimization, the results when compounded are phenomenal. Page rank is not an indicator of page strength as much as it is an indicator of inclusion.

So, don’t lose sleep over a gain or loss of a few green pixels. The thing to remember is, rankings are by the page, and before you can rank, getting in the index is imperative. Therefore, think of the page rank metric as a method to determine how well your site architecture is structured, and use it as a blueprint to get more link flow deeper in a site.

Eventually those internal pages that pass link flow and have page rank are like an internal dynamo. The more cylinders you have to work with, the more you can segue that ranking credit when you need it to a new site segment, subfolder or subdomain to increase relevance and rankings when you need it.

http://seodesignsolutions.com/blog/seo/seo-tips-for-theming-and-siloing/
Read More Related Posts
Getting Back on Track After the Google Mayday Aftermath
If you spend as much time analyzing the SERPs (search engine result pages) as we do for the purpose of proactive SEO planning, you are bound to catch patterns or ...
READ MORE
SEO Requires Planning and Patience
Search Engine Optimization (SEO) is all about layering processes over time. Often we receive calls from prospects who (a) want to rank for the most competitive keywords and (b) do ...
READ MORE
Consumers Surf with Purpose
While the fond memories of yesteryear may have revealed a less savvy online surfer, times have changed and now consumers surf with purpose. Today's online SEO ripples are tomorrows big waves ...
READ MORE
The Tireless Quest to Reach the Top
Who said rankings always make sense. Sometimes the SEO signals, relevance and tip of the iceberg analysis just doesn't add up. No matter how many times you have seen or used ...
READ MORE
Theme Density – The Ultimate SEO Ranking Factor
Even though theme density is not a well known term in search engine optimization, many will come to know this as SEO evolves. The root of this SEO model is ...
READ MORE
Google Caffeine, Duplicate Content & Sensitive Search Engine Filters
Many websites are reeling from what feels like a Googlebot sweep and kick to the chops when it comes to their main keywords dipping south in the search engine results. While ...
READ MORE
SEO Tutorial on Developing Website Authority
The conundrum about ranking for specific keywords using search engine optimization (SEO) to rank higher in search engines is based on a trinity of crucial metrics. This SEO tutorial covers SEO ...
READ MORE
SEO Tips to Step Over Competitors
Contained in this post are practical SEO Tips to step over complacent competitors by targeting the least common denominator with SEO. This, in turn, churns lackluster contenders off the page ...
READ MORE
How SEO Really Works!
SEO involves a combination of on page and off page factors which produce a distinct effect (a higher ranking for specific exact match and broad match shingles). Therefore, instead of ...
READ MORE
Moving Past the Google Panda Update!
In an Ode to Google Panda – “the most recent” update, overhaul, tweak, change, revision or any other verb you elect to describe this document classifier phenomenon, ...
READ MORE
SEO Tips for the Google Mayday Algorithm Aftermath
SEO Requires Planning and Patience
Consumers Surf with Purpose
SEO Rankings, Trust and Relevance Signals
Theme Density – The Ultimate SEO Ranking Factor
Google Caffeine, Site Speed and New Search Engine
SEO Tutorial: Practical SEO Training Tips and Tactics
SEO Tips to Step Over Competitors
How SEO Really Works!
Moving Past the Google Panda Update!

About

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

10 thoughts on “Happy New Year’s Page Rank Update
  1. Shaun says:

    I can confirm the pagerank update. I was surprised to see my site jump from a 0 to 3. Happy new year Google!

  2. SEO Doctor says:

    Toolbar Pagerank will be removed in 2010.

  3. It has been over a year since i went from a PR-4 to a PR-3. I wonder why i don’t get some love.

  4. memory cards says:

    It is a bit funny, because last New Years, we reported in mid-December a PR shuffle and then on December 31, 2008 we reported an official PageRank update in the toolbar. It is almost exactly the same way this year. Today, December 31, 2009, we are reporting the 2010 New Years PageRank update.

  5. Mane says:

    I have spent 6 months working hard with lots of content (60 pages or so)to get pr and finaly got pr1 and realised what everyone else has been saying its a load of sh*t, i also set up another website and did nothin on this site but 4 pages, simple seo and decided just to go for links RESULT all 4 pages got pr1 even though 1 page only has 11 words which are my contact details. So basicaly PR should be called LINK RANK

  6. You have explained the concept really well..that is about the links.Look forward to more such informative posts.

  7. Happy new year Google! I was surprised to see my site goes to PR-2

  8. Web SEO says:

    HI

    What about next update in 2010? is it march 2010 or april 2010, just guess and make an update in the blog. I hope its april 2010.

    Best Regards
    Mano

  9. Thanks for your nice post. My site have PR3 before. Now its 0. I am promoting my website with link exchange at this moment.

    I hope i get a better rank in next update.

    Thanks
    Santhon

Comments are closed.