Search engine optimization (SEO) is a combination of distinct processes designed to improve search engine placement for your website.  However, what does that really mean when you break it down to performance and performance benchmarks?

Do higher rankings always translate to higher sales conversion? The answer depends on how thorough your research was in determining the appropriate keywords and search behaviors of the target demographic most suited for your offer.

Aside from keyword selection and appealing to the right audience, here is our brief synopsis of “the optimization process” in this throw-back post from the past…

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