Why Website Authority Matters

Rome was not built in a day, neither was a top ranking using SEO. Each keyword has a threshold that search engines and the competition have set, finding it and surpassing that mark is the true objective of search engine optimization.
mount-everest
Just like climbing Mount Everest (conquering a competitive keyword), takes planning, preparation and execution. One of the common misconceptions about search engine optimization is that once you acquire the most competitive keyword in your industry the floodgates will open and your job marketing your product or service is done.

Nothing is farther from the truth, sure SEO can generate hordes of traffic, but unless the fundamental click-triggers are in place, a strong value proposition exists or if your presentation just doesn’t make the grade, there is no loyalty from would be visitors perusing your content, only the back button.

The premise is simple, appear for as many relevant keywords as possible that funnel visitors to the underlying conversion objective.

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2 Comments

  1. James Blackstone
    Posted July 26, 2013 at 6:46 pm | Permalink

    Silo is the missing element that most SEO training courses never touch. While the silo architecture has been around for a few years now I still have questions on how to setup a word press blog.

    I’m sure categories are the top of the silo with primary keywords that content supports should I be landing on category pages or create landing pages that categories link up to?

    I’m excited about the real possibilities of being rewarded for providing search engines with exactly what they want.

    SEO ultimate is an awesome free plug-in that allows setting Silo category navigation in the sidebar and footers and deeplinking posts back up to each other.

    Each Silo if linked to each other should carry a no follow attribute if not directly related with content…

    I think I get this and the only real question again relates to landing pages.

    I appreciate your great articles “whitepapers” and look forward to each new one.

  2. Jeffrey_Smith
    Posted August 1, 2013 at 3:19 pm | Permalink

    Thanks James:

    We have a much more advanced way to create silos and inject them into the site architecture (which includes internal linking from the sidebar) which we will release later with our new complementary SEO framework for WordPress (amply named, the SEO Design Framework). Call me a bit of a perfectionist since we should have launched months ago, but we really have added some stellar features and are winding the Beta down in prep to launch.

    Siloing is the holy grail, but there are more chapters to follow.

    All the best and thanks for commenting.

    Jeffrey

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