What Do You Mean, “SEO People?”

Marketing is the umbrella and regardless of the method, SEO, SEM or social media marketing, ultimately it’s all about results. While sitting in on a brilliant landing page session from Tim Ash from Site Tuners at SES Chicago, after the presentation during the Q & A session I heard someone reference a question with the context of our industry as SEO People.

Ironically enough, my first impression was to imply, “What Do you Mean, SEO People?”, not to steal the fire from Tropic Thunder or Robert Downey Jr. but it did stick with me for a few minutes.

Then after reflecting a bit, it made me realize that perception shapes reality and there was more to that statement that the first impression (even though it hit a nerve just hearing it). From this perspective there are Marketing people, Administrative people, Strategic People, Management People and Finance People and through the hodgepodge of the synergies they create, well, that is business.

Like any business, diversity is needed to avoid the pitfalls of the path less traveled. You can start from scratch or learn from the mistakes of others, however regardless of one of the other the synergy remains.

Slice it any way you like, planning, presentation and back-end support (sales, marketing or administration) or everything in between is the focus for a thriving business with vision. However, having the means to fulfill it means you need specialists in order to excel on all levels.

The takeaway was a reminder that, even though this is our beloved industry, SEO is just one piece of the puzzle. Just like it doesn’t matter how many visitors you drive to an ugly site, without conversion its a flop.

Similarly, without proper SEO or an effective SEO company, no one will find the site to begin with, unless your advertising through sponsored means like PPC or display advertising.

The bottom line is always about performance, without it your just playing with fragmented concepts rather than grasping the entire landscape which leave holes in your game that others can exploit.

Just like an idiom that rings true, don’t get to comfortable at the top, similarly the message to get back to basics, take a bird’s eye view of your business model from time to time and don’t be afraid to learn or try new things.

Speaking of which, I can’t wait to meet, greet and share more from the vast array of SEO & SEM Experts attending SES (search engine strategies) which ultimately are responsible for taking search to the next level (when not attending conferences). Stay tuned for more gems from SES Chicago 2008.

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14 Comments

  1. Danny Lehrman
    Posted December 9, 2008 at 2:18 pm | Permalink

    Amen bro. Percetion is the deal. Your vibes have been a tremendous help. I prefer to learn from sucessfull people. As I read and follow your blog, my rankings rise like the space shuttle. Thanks.

  2. Chris Hibbard
    Posted February 10, 2009 at 5:47 pm | Permalink

    To have the most effective SEO work you have to understand what humans want – not the search engines.

    Make great pages that are well built, with meaningful well written content and follow all of the written and unwritten rules of site architecture and you site will not only soar to the top of the search engine rankings; your conversions will increase as well.

    The search engines are working as hard as they can to figure out what people want and that’s what they attempt to offer in their results because serving good results and relevant ads is how they make money.

    Search engine optimization “tricks” never work in the long run so it doesn’t make you money – it could actually hurt you!

    Helping customers make a purchase from you makes you money – especially when they come back to buy from you again and again and better yet the cost of acquisition when they return is zero!

    What does SEO mean to me? Making sure a site has good relevant content, clean navigation, good architecture and the company knows how to execute good customer service. Any part of this puzzle that not up to its full potential pulls the whole site and the business that owns it down.

    Chris Hibbard
    Mean SEO

  3. noname
    Posted May 19, 2009 at 7:23 am | Permalink

    Nice post, thanks for sharing…
    I am agree with Chris Hibbard as he said in above post. Actually we make website for for our customer to convey the message about our product and services and not for search engine, Good informative and quality content and easy web site navigation increased the web site traffic and sales in long run.

  4. KoolDesigning
    Posted May 20, 2009 at 11:41 am | Permalink

    Really cute informative post, thanks for sharing and actually I would like to know about internet marketing or search engine marking. I am just waiting for you next post

    all the best!

  5. No Name
    Posted August 7, 2009 at 5:53 am | Permalink

    Quality, informative and relevant content is too important. I am also agree on this statement “Actually we make website for for our customer to convey the message about our product and services and not for search engine”.

  6. chauffeurlinks
    Posted October 27, 2009 at 12:46 pm | Permalink

    Thanks for sharing this beautiful post. No doubt, website content is king in Search Engine Optimization. If you are trying to get ranked high in major search engine and specially in Google. You should properly do on page and off page SEO.

    All the best!

  7. Krabi
    Posted March 9, 2010 at 5:37 am | Permalink

    Normally SEO experts focused on writing keyword rich website content. Its true website content should be readable without spelling mistakes. Be careful while your writing website content.

    There both factors important as well as on-page and link building etc.

  8. Krabi
    Posted March 9, 2010 at 5:37 am | Permalink

    Normally SEO experts focused on writing keyword rich website content. Its true website content should be readable without spelling mistakes. Be careful while your writing website content.

    There are both factors important as well as on-page and link building etc.

  9. MCDANIELHeidi30
    Posted March 26, 2010 at 6:20 pm | Permalink

    I opine that to receive the credit loans from banks you ought to present a good motivation. Nevertheless, one time I have received a consolidation loan, just because I was willing to buy a house.

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    Posted February 25, 2011 at 8:11 am | Permalink

    Hi this is lilymedicalcare FROM INDIA . Your blog is one of the best! Thanks for such wonderful post. I have subscribed to your post. Thanks again
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  11. patricia lombard
    Posted April 30, 2011 at 5:39 am | Permalink

    “Write for humans not for search engines”. When I first started Internet Marketing I used to write articles packed with keywords which made poor reading. Nowadays I focus on writing interesing, well written articles and don’t worry so much about the keyword ratio.

  12. Jenifer
    Posted June 15, 2011 at 1:49 am | Permalink

    Hi, i agreed with you…Actually we work for our Clint… And if you want to get high rank specially in Google than you must work with on page or off page…
    it’s totally depend on key words if you chose a good or right key words you get a good results…

    Thanks for the great knowledge…

  13. No Name
    Posted July 9, 2011 at 6:47 am | Permalink

    I just say that these info are really unique and valuable one. One page Seo is must before to work on off page seo. Unique selection of keywords brings result quickly.

  14. ram nageena chauhan
    Posted December 16, 2011 at 12:03 am | Permalink

    sir i am a student.
    i wanna to more details in SEO(Search engine optimization)
    please give me best solution.

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