Here is a simple, but effective SEO tip that leverages the power of related search for link building campaigns. It’s no secret that Google’s search engine algorithms are programmed to identify and potentially penalize overtly excessive or frequent occurrences of inbound anchor text that appear “unnaturally” or en mass.

Therefore, instead of building links excessively for a one keyword using the same anchor text, try mixing things up a bit to avoid unnatural inbound link clusters.

Not sure about which keywords are related? When in doubt, you can always conduct a Google search and find out what type of semantic keywords or phrases Google’s extensive database suggests as alternative keyword shingles (groups of words) you can use to increase your website’s rankings or relevance.

Each time you conduct a search, there are related keywords (think of them as close semantic cousins) based on synonymous modifiers and / or semantic phrases search engines use to zero-in on a specific set of documents.

Once you apply this technique, you can reverse engineer Google’s relevance algorithm and in a since, feed it back to itself to increase your pages search engine result page position and / or relevance.

While these related keywords are cues, they also double as relevant “supporting keywords” which can be used in meta titles, tags, internal links and / or inbound links from other websites (hint hint) to build relevance for your landing pages.

The technique is simple:

1.       Conduct a search for your keyword.

2.       Scroll to the bottom of the page and observe the “related keywords” (not all keywords have them but most do).

3.       Copy and paste them into a notepad.

4.       Integrate those keywords “as links” back to your “exact-match” landing pages to boost search engine rankings “without spamming search engines”.

This context of overlapping shingles or keywords which have closely knit semantic relevance “as vectors” based on a node of context/relevance all increase the depth of word relatedness and increase your on page relevance score.

So, instead of getting 100 links with the same old anchor text, mix it up a bit and enjoy the stemmed rankings as multiple keywords yield traffic – in addition to the seed phrase you initially targeted.

Not only will you rank for more related keywords (and increase your chances or conversions from click through traffic), but you won’t spam search engines in the process.

-Jeffrey