Duplicate Content, What is it and How to Avoid it!

You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? If you have a WordPress site, then it’s a simple fix, but for the sake of elaboration, let’s delve deeper into how search engines work and reveal what duplicate content really is.

Block segment analysis dictates the value of weight / ranking  factors a web page is given for a set portion of the page. For example, text in the header and footer of a document are treated differently than the text in the body section of a page.

The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.).

The reason for this is simple, page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. This has the tendency of diffuse a pages ranking potential.

Click Here to Read the Complete Post – “Block Segmentation, Duplicate Content, SEO and IR” or simply click the image above. As always, comments are welcomed and encouraged!

Is Your SEO Strategy Proactive or Reactive?

Before you jump in to any  SEO technique, you’ll need to understand two things (1) it’s immediate and extended purpose and (2) it’s history. Like everything, there are cycles, and if you come on too strong at the wrong time (i.e. hit the turbo button when you should have taken a deferred and metered pace), then the outcome is almost predicable – you hit a wall.

Ready, Fire, Aim!

Do yourself a favor and its time to go back before you move forward. Here is a post from the past written over 4 years ago, that still rings true today. Aside from the fact that the turtle with a jet pack is just plain snazzy, there are some worthwhile gems to extract.

Topics covered:

  • The Ping Phase
  • The Gap
  • Link Insurance
  • The Authority Ranking and more…

Click Here to read “SEO and the Cycles of Optimization“… After you’ve read it, let me know what you think.

 

 

 

 

WordPress SEO Tips to Avoid Search Engine Penalties

It’s no secret that WordPress is one of the most popular, easy-to-implement content management systems online. But just because it’s easy doesn’t mean that the out-of-the-box WordPress settings are ideal for optimal on page SEO. In fact, there’s nothing farther from the truth.

SEO Ultimate Indexing Tips

How to Block Bots for Optimal SEO

In this post, we cover simple solutions to prevent redundant pages (pages with duplicate or minimal content) from getting indexed from the roving tarsus of search engine spiders.

Search engines use a bag of words model to deduce market-focus (what each page is about) and topicality and relevancy are often lost when boilerplate templates, category pages, tags or archives pages are left wide-open for spiders to crawl.

By eliminating digital stragglers (thin pages), you’ll bolster your websites relevancy by having a higher percentage of unique indexed content.

Continue reading “WordPress SEO Tips to Avoid Search Engine Penalties” »

SEO Ultimate WordPress Plugin Surpasses 1 Million Downloads

Today our team rejoiced as SEO Ultimate (the Swiss-army-knife of SEO Plugins) surpassed the 1 Million download benchmark from WordPress.org.

SEO Ultimate Reaches 1,000,000 Downloads

As critical milestones go, this represents a crucial turning point for our firm as we move away from the SEO service model into an SEO software business model allowing us to provide access and training to our most coveted WordPress tactics and tools.

The latest addition to the SDS family (scheduled to unveil later this year in mid February) is our SEO Design Framework for WordPress dubbed WP Ultimate. Continue reading “SEO Ultimate WordPress Plugin Surpasses 1 Million Downloads” »

SEO Ultimate 7.6.1 Introduces Autolink Link Dampening Feature

SEO Ultimate, (the All-In-One WordPress SEO plugin created by SEO Design Solutions) was recently updated to version 7.6.1 and introduced an exciting new feature for the Deeplink Juggernaut module that allows you to dampen the amount of internal links either globally or on a keyword by keyword basis.

SEO Ultimate 7.6.1 Introduces Autolink Dampening Feature

Why You Should Cap Internal Links!

Without going into wild-eyed speculation about Google Penguin and Panda algorithms and / or how other search engines determine what is considered “natural” or “unnatural”, the correlation between excessive link quantities and spam (for either inbound links from other websites or even internal links within websites) is a sensitive, yet serious issue for SEO.

As SEO’s, we do know that if you push it too far with either excessive inbound or internal links that your hard earned SERP (search engine result page) position could potentially trigger a penalty and recede (either partially or entirely from the index). Continue reading “SEO Ultimate 7.6.1 Introduces Autolink Link Dampening Feature” »

The Official SEO Ultimate WordPress Plugin Tutorial

It’s that time again to kick off the new year and what better way to do so than (1) a new update to - “The Real All-In-One SEO Plugin for WordPressSEO Ultimate and (2) to  introduce (our long-awaited) comprehensive video tutorial covering each SEO Module in detail for our plugin.

Click to Watch the Long-Awaited SEO Ultimate Video Tutorial (Opt-In Required)

For the record, SEO Ultimate was NOT designed for the public; it was originally designed as an in-house SEO tool deployed specifically to provide unparalleled on page SEO setup for WordPress. By consolidating these features into modules (that we could simply toggle on or off and configure at will) allowed us to virtually dominate hundreds of markets for our clients (without having to painstakingly customize the code time and time again). Continue reading “The Official SEO Ultimate WordPress Plugin Tutorial” »

The Last Keyword Tool: SEO Tactics Revealed!

Keywords are the cornerstone of any online conversation. Metrics such as user engagement, conversion and search engine optimization all rely on critical keywords and their convergence to convey relevancy and intent to your audience. The question is, how do you know which keywords are worth using and which are better to ignore?

Watch the video above (which is an insightful view into the mind of Sue “The Architect” Bell from Themezoom / Network Empire) as she reveals dozens of useful SEO strategies for harvesting lucrative keywords and how to integrate them into your semantic website architecture using The Last Keyword Tool.

Enjoy!

Google Disavow Links Tool: Declassified!

In case you haven’t heard, Google has released a new disavow links tool allowing you to disavow (deny the existence of) any questionable backlinks.Google Link Disavow Tool

While the first thought that comes to mind is mission impossible – “if you are caught, the government will disavow your existence”. Now, it seems that webmasters have the ability to do this with their links (if their mission fails). Continue reading “Google Disavow Links Tool: Declassified!” »

The Google EMD Update: Don’t Let Bad Search Happen to You!

If you’re a webmaster and have been impacted (penalized, lost traffic or have been caught in an algorithmic filter) from Google, the conclusion is obvious that Google isn’t trying to win a popularity contests with their user base lately.

First, it was the dawn of the web shattering Panda update (a content classifier designed to remove low quality web pages, websites that copied from other websites or weak internal pages with minimal value) from their index,  second, the backlink witch hunt / Penguin update (designed to demote websites from ranking highly which have off-topic or inbound links from low quality websites) and now the EMD update (the exact match domain update) which demotes websites which have exact match domains from easily ranking for their core keywords. Continue reading “The Google EMD Update: Don’t Let Bad Search Happen to You!” »

SEO Overhauled: It’s not about links, it’s about promotions!

Rather than overreact to rankings alone and scream the sky is falling, for the past 15 months we have been quietly testing new strategies that can withstand the likes of Panda (a quality control classifier) and Penguin (a thematic link sniffing filter) that demotes websites with excessive inbound anchor text  i.e. “unnatural” link signals.

SEO Overhauled

It's Not About Links, It's About Promotions

Keep in mind suspicious or contrived link signals could imply a wide variety of possibilities, such as:

  • Unnatural link velocity (building or losing links too fast).
  • Excessive anchor text, i.e. a high percentage of the same or similar anchor-text.
  • Links from mixed-fruit / atypical websites that lack genuine/natural signals such as (1) supporting / thematic inbound links (2) traffic and engagement or (3) social signals (which is why many generic link networks failed to get past Penguin).

Continue reading “SEO Overhauled: It’s not about links, it’s about promotions!” »