July 9, 2008 at 9:10 am
Since no two people think or surf alike, the keywords each employ are susceptible returning search results and click triggers that can either promote impulse surfing (much like impulse shopping) or settle in to a relevant result that encourages conversion.
Since you never really know where you will end up when you use a search engine, as a site owner, the daunting task of second guessing to identifying keywords that convert can be like trying to find a needle in a haystack, unless you know where to look or where and how to focus your research. Read Full Article »
How to Create Keyword Stemming Impulse Surfing Keywords and Click Triggers Unique Visitors Broad Match Exact Match and Profiling
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July 7, 2008 at 8:58 am
Here is a brief synopsis of integrating SEO, Link Building and a (CMS) Content Management System for optimal results. After studying the top ranking sites in multiple niches, one thing is resolute regardless of the industry.
- The introduction of consistent, fresh content.
- A pliable content management system
- Intricate naming conventions supported by a logical semantic infrastructure
- strong internal linking
- A method to encourage external links (RSS, Social Media, Forum participation or large user base) external link popularity.
Read Full Article »
CMS Content Management and SEO Link Building CMS Internal and External Links Link Building with Site Structure
July 5, 2008 at 6:51 pm
I just wanted to touch lightly on the value of content development and building links. The quandary about SEO and link building can be summarized in one sentence. Links equal more opportunities for traffic, traffic equals more opportunity for links.
Just like many ancient relics that grace us to this day, quality can stand the test of time. Similarly, you don’t just fool search engines spiders about the quality of your site or its relevance score. Armed with instantaneous due diligence scripts that check links (inquiring into the sites that link to you) and your sites age and online reputation in a nanosecond. The range and scope of search engine spiders equipt with artificial intelligence (AI) like prowess, can sniff foul play in a link profile and apply the necessary filters to inhibit gaming the system and unjustly dominating search engine result pages. Read Full Article »
build a worthy site and links follow naturally Build Link Opportunites with Great Content Link Building
at 9:03 am
Embracing a market holistically means you are approaching it as a totality in itself. You see beyond the appendages attached and see each synergistic relationship for what it is, an opportunity to embrace the whole.
So what happens when you conquer a competitive keyword you have been after for months? It depends, sometimes a floodgate opens and traffic and conversion of untold proportions is the result. Other times nothing truly eventful occurs, it all depends. Read Full Article »
Holistic Keyword Optimization Holistic SEO Search Behavior & Analysis Semantic Synonymn Transcending Keyword Research
July 3, 2008 at 11:24 pm
Here is something that (no tens impunded) shattered my pre-fourth of July evening. Is You Tube down the tubes? Apparently, according to a lawsuit initiated by Viacom with ongoing litigation has put YouTube’s user data up for grabs. This inquiry from Viacom holds privacy and potential law suits in the balance. In summary, it appears that the privacy of you tube users may be at stake.
The original story broke today at Tech Crunch earlier today. Read Full Article »
You Tube Viacom Litigation YouTube Lawsuit YouTube User Data
July 2, 2008 at 7:41 am
When it comes to search engine rankings, why feel powerless in the wake of search engine fluctuations? In fact, you have more control over your sites search engine positioning than you can imagine.
Did anyone ever tell you that you can use you own site to rank itself? This goes back to the mini site strategy (no wasted motion, relevant and focused) vs. the authority site strategy (a large resource site with multiple topics). Authority sites can rank on their own internal links and mini sites tend to require strong inbound links to thrive.
Regardless of which tactic you use, the method we discuss pertains to both. Mini sites are niche related sites created with one meticulous goal in mind, dominate the niche through reaching a very specific audience. Read Full Article »
Control Your Rankings with Allintext Allintitle Allinur search-engine-rankings SEO Control
July 1, 2008 at 9:15 am
Search Engine Optimization gap analysis tells us two things (1) where you are and (2) what you need to get where you want to be. So how can you find out which terms are loaded and ready to pounce on a niche at a moments notice or which keywords will climb their way slowly but surely to the top?, by analyzing the gap.
Read Full Article »
Allinanchor Allintext Allintitle Analysis Gap Analysis SEO Gap Analysis Setting benchmarks for your SEO Understanding the Gap and Search Engine Optimization
June 29, 2008 at 2:26 pm
Is your On Page SEO strong enough? Honing your on page factors, sculpting page rank, funneling link weight and consolidating anchor text is only one facet of content optimization.
Search engines assess your pages first to determine your sites relevance and how your pages measure up to existing pages in the search index on the topic. Read Full Article »
off-page-seo On Page Search Engine Optimization on-page-seo search-engine-ranking-factors
June 27, 2008 at 8:59 am
One question that has provoked a valid argument in my mind based on a question an acquaintance asked me a few days ago is, do SEO’s really need clients?
The answer obviously depends on your skill set and what type of personality and SEO you are.
If you have a great network of resources with a content team in place, a project manager and savvy business types to use as a mastermind group, then the answer is no (you could strike out on your own and develop your own sites) from a pure marketing perspective and succeed. If you are interested in simply offering services in exchange for a fee then that personality type and SEO is better off sticking with optimizing, managing and monitoring other web properties for a living. Read Full Article »
Do Search Engine Optimization Specialists Need Clients SEO and Clients SEO Services SEO Take on Clients or Compete
June 25, 2008 at 9:14 am
How do you know if your SEO is working? Here are five stages outlined below to give you a better idea and measure the results.
It doesn’t matter if you call it Search Engine Optimization (SEO) Search Engine Marketing (SEM) or any other fancy acronym, what matters are results. Fortunately results are quantitative and measurable so you can deduce which tactics are effective and which are a waste of time. Read Full Article »
SEM Search Engine Marketing SEO is About Results SEO Search Engine Optimization
