Introducing The SEO Design Framework for WordPress

Finally, after years of coding, tweaking, testing and perfecting, we are pleased to introduce the SEO Design Framework.

SEO-Design-Framework

Rome was not built in a day and neither was this framework. But what makes it unique is that we created it as a solution for people who have better things to do than struggle with code (like run their businesses and make money), yet powerful enough for developers to take advantage of its inherent modular functionality.

For the record, there was nothing easy about building such a robust SEO and Design based CMS. But, easy doesn’t get the job done, which is why we took our time, went back to the drawing board (again and again and again) and virtually embedded our craft into this framework. Continue reading “Introducing The SEO Design Framework for WordPress” »

Beta Testers Wanted for SEO Ultimate 7.6.2

Great news!

As you know (due to the silence on the blog) we’ve had our heads down coding, but we haven’t forgotten about SEO Ultimate and have a new release (SEO Ultimate 7.6.2) that we need your help testing before we push it live.

Business solutions

Two major things are happening this week. 1) We find a select group of beta testers (hint, hint) and 2) the launch of our SEO Design Framework. After what feels like countless hours in development, finally we’re ready to share a truly phenomenal tool for WordPress users. Continue reading “Beta Testers Wanted for SEO Ultimate 7.6.2” »

Internal Link Structures Still Matter

When it comes to SEO and search engines, the cache is king. One of the most simple metrics of measuring the wealth and authority of a web property is how many pages are indexed and whether or not preferred landing pages are established.

Structuring Your Link Hierarchy

However, before visitors can arrive, search engines need to find, spider, index and rank your pages for relevance. This means you should take every opportunity to increase indexation through creating viable link structures based on a hierarchy of importance for keywords or landing pages.

Click The Image Above or Follow the Link to Read the Complete Post >>>SEO Tips for Link Structure<<<!

Continue reading “Internal Link Structures Still Matter” »

Why Website Authority Matters

Rome was not built in a day, neither was a top ranking using SEO. Each keyword has a threshold that search engines and the competition have set, finding it and surpassing that mark is the true objective of search engine optimization.
mount-everest
Just like climbing Mount Everest (conquering a competitive keyword), takes planning, preparation and execution. One of the common misconceptions about search engine optimization is that once you acquire the most competitive keyword in your industry the floodgates will open and your job marketing your product or service is done.

Nothing is farther from the truth, sure SEO can generate hordes of traffic, but unless the fundamental click-triggers are in place, a strong value proposition exists or if your presentation just doesn’t make the grade, there is no loyalty from would be visitors perusing your content, only the back button.

The premise is simple, appear for as many relevant keywords as possible that funnel visitors to the underlying conversion objective.

>>>Click Here to Read the Full Post – Build Authority Before Links < <<.
Continue reading “Why Website Authority Matters” »

20 Timeless SEO Tips to Defuse Search Animals

Today’s post from the past covers 20 SEO techniques you either forgot or never knew about, including proven insights for producing viable, repeatable results.

20 SEO Tips
It’s ok bobo, we’ve got your back!

With search engine animals and algorithms being more difficult to impress, creating websites that holistically reinforce themselves both internally from website silo architecture and internal linking as well as receive sufficient peer review via links from other topical websites (in the proper proportions with an acceptable link velocity ) determines the strength of the website and which keywords emerge with a dominant presence in search results.

Despite this post being over 2 years old, these strategies are still effective in a post penguin and panda world. Click here to read the original post – “20 Things You Either Forgot or Never Knew About SEO“.

Continue reading “20 Timeless SEO Tips to Defuse Search Animals” »

SEO Tools: Looking Back to Move Forward!

Sometimes, especially with SEO tools, you’ve got to go back to move forward. I recently stumbled accross this old video of myself and my good friend Matt Da Cruz from 3 years ago discussing the future of some of the sickest SEO tools ever released for public consumption.

This was the precursor to some of the features we had planned for the WP Ultimate Theme and features that they were building into their suite of tools for  Domain Web Studio.

When reminiscing back to 2011, I get excited for two reasons (1) I still had my dreadlocks which I later cut in 2012 (big mistake after 21 years of committment) and (2) the sinister advanced SEO brain storm sessions with Matt plotting market-domination over some highly-caffeinated coffee hit truly unchartered depths.

For the record, we could spend the next 10 years building out the tip of the iceberg for some of the automated tools we discussed, but I digress.

Looking back in hindsight reminds me that it’s a good idea to evaluate and assess your old strategies, progress and lessons learned along the way (essentially knowing where you have been, to define where you’re going).

While many of the proposed modules we discussed on the video then have changed (such is life), other ideas have evolved and taken their place in existing features in either their software or ours.

Speaking of modules, we have some great updates underway for SEO Ultimate’s Opengraph Integrator module and are looking forward to updating other SEO Ultimate features for the sake of enhanced usability… But what about our WP Ultimate theme?

Update on The WP Ultimate Theme Release

In all truthfulness, you’ll never have a second chance to make a first impression, which is why we’ve been so stringent about not releasing our beta version of WP Ultimate Theme until each feature is checked, double checked and triple checked under a diverse array of use-case scenarios.

To whet your beak in anticipation of the release, we’ve provided a few sneak-peak screen caps below for you to peruse.

WP Ultimate SEO Design Theme

The Layout settings feature allows fixed, fluid or responsive layout options and customizable sidebar and/or content width.

WPU Screen Cap

The Typography and Style Settings allow granularly CSS / Design control w/ color picker and straight-forward controls.

WPU Screen Cap 3

The Ad Manager Module allows you to add HTML scripts or upload banners with ease and ads can also be used as short codes.

WPU Screen Cap 4

The Short Code Generator Module allows you to create and use your own short codes (maps, contact forms, HTML or text) or, you can select from our built-in short codes from content boxes to columns (it’s in there).

In closing, affiliates and small business owners seeking a visually stunning SEO equalizer will soon have some new SEO and Design tools to play with.

However, in the meantime, we are currently stress-testing and refining the last batch of newly integrated features in the front-end (e.g. Twitter Bootstrap, Google Fonts, Slider Revolution, a Timed Lightbox Feature, Content Columns, Font Awesome, the quick silo builder and an ever-increasing library of shortcodes).

Once Beta Testers are Done, It’s a Wrap

Our beta testers are now in their final review, so, once all bugs are crushed, we’ll broadcast the announcement to those of you reading this blog via the proper social channels and you’ll be able to download your copy and put it to the test. As always, we look forward to your feedback and suggestions on how we can make our tools the best they can be.

The jury on price point is still hung as we have poured our heart, soul and most coveted tactics and tools into this framework, but we’ll be sure to entice early adopters with a special promotion coupon code for the launch before settling at the final single user license fee and extended / unlimited site user license rates.

In the meantime, thank you for your patience during the scope-creep cycles we’re emerging from. We truly look forward to building a dynamic community and providing useful resources that you can deploy powered by our battle-tested SEO strategies and tools to generate more revenue for your business.

If you haven’t already, feel free to download SEO Ultimate our All-In-One WordPress SEO Plugin and take a peak at the video tutorial explaining how to use its various features. Thanks again and stay tuned for more SEO goodies.

Have questions or have something to say? Speak up! Share your thoughts below.

Are Internal Links More Important than Backlinks?

Do internal links pass more referential integrity for the topic of your pages and where they fit in to your website’s architecture to search engines than links from other websites? Let’s investigate in today’s post.

SEO and Internal Linking

Why Internal Links Matter More than Backlinks

To start with a mental image and analogy, think of internal links like veins in your website analogous SEO circulatory system.  Their role and function are equally as important to the health of your website as the veins are to your body.

The Value of Link Weight

Think of each page as an island in itself, the page essentially has 3 attributes and/or characteristics (1) the links to it from other pages (2) the content or topic of the page and (3) the links leaving the page.

Based on those three characteristics each page serves a very specific function in the website. That function is either  (1) to rank as a champion page  / preferred landing page or (2) to serve as a hub page / supporting page (to create enough topical relevance) to rank preferred landing pages.

Continue reading >>> Why Internal Links are More Important than Backlinks Here!

Duplicate Content, What is it and How to Avoid it!

You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? If you have a WordPress site, then it’s a simple fix, but for the sake of elaboration, let’s delve deeper into how search engines work and reveal what duplicate content really is.

Block segment analysis dictates the value of weight / ranking  factors a web page is given for a set portion of the page. For example, text in the header and footer of a document are treated differently than the text in the body section of a page.

The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.).

The reason for this is simple, page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. This has the tendency of diffuse a pages ranking potential.

Click Here to Read the Complete Post – “Block Segmentation, Duplicate Content, SEO and IR” or simply click the image above. As always, comments are welcomed and encouraged!

Is Your SEO Strategy Proactive or Reactive?

Before you jump in to any  SEO technique, you’ll need to understand two things (1) it’s immediate and extended purpose and (2) it’s history. Like everything, there are cycles, and if you come on too strong at the wrong time (i.e. hit the turbo button when you should have taken a deferred and metered pace), then the outcome is almost predicable – you hit a wall.

Ready, Fire, Aim!

Do yourself a favor and its time to go back before you move forward. Here is a post from the past written over 4 years ago, that still rings true today. Aside from the fact that the turtle with a jet pack is just plain snazzy, there are some worthwhile gems to extract.

Topics covered:

  • The Ping Phase
  • The Gap
  • Link Insurance
  • The Authority Ranking and more…

Click Here to read “SEO and the Cycles of Optimization“… After you’ve read it, let me know what you think.

 

 

 

 

WordPress SEO Tips to Avoid Search Engine Penalties

It’s no secret that WordPress is one of the most popular, easy-to-implement content management systems online. But just because it’s easy doesn’t mean that the out-of-the-box WordPress settings are ideal for optimal on page SEO. In fact, there’s nothing farther from the truth.

SEO Ultimate Indexing Tips

How to Block Bots for Optimal SEO

In this post, we cover simple solutions to prevent redundant pages (pages with duplicate or minimal content) from getting indexed from the roving tarsus of search engine spiders.

Search engines use a bag of words model to deduce market-focus (what each page is about) and topicality and relevancy are often lost when boilerplate templates, category pages, tags or archives pages are left wide-open for spiders to crawl.

By eliminating digital stragglers (thin pages), you’ll bolster your websites relevancy by having a higher percentage of unique indexed content.

Continue reading “WordPress SEO Tips to Avoid Search Engine Penalties” »