SEO and the Sales Pitch

in SEO Marketing by Jeffrey_Smith 4 Comments

If you’ve optimized your website, you’re probably receiving targeted traffic from search engines. You know what phrases prospects are searching with, to find your website. As we’ve said several times, however, SEO can only walk the customers through your door, it can’t make them purchase. SEO and the sales pitch…Are you sending the right message? Read More

SEO and Referrals

in Internet Marketing by Jeffrey_Smith 1 Comment

Being a strong middle man is crucial to your return on Search Engine Optimization. Before embarking on an all out SEO blitz, it’s important to take a step back and analyze the semantics of the phrases you are targeting. Sure, you’ve analyzed the search volume of all the phrases that are relative to your products Read More

Does Your Company Have a Business Blog?

in Mini-Blogs by Jeffrey_Smith 16 Comments

Many companies realize the importance of having a blog installed on their site, but they don’t understand what the importance is. As a consequence, many blogs across the country are sadly being abandoned and neglected through no fault of their own. Why Your Business Should Use a Blog There are wonderful blogs out there just Read More

Google SEO Tips: Matt Cutts & Eric Enge Interview

in SEO by Jeffrey_Smith 6 Comments

First I would like to thank Matt Cutts (Software Engineer and Chief of the Webspam Team for Google) and Eric Enge from Stone Temple Consulting for the great interview they published on March 14th. Google SEO: Topics from Matt Cutts Eric Enge Interview Thanks to this interview, a plethora of looming misconceptions about SEO can Read More

SEO For Dummies

in Search Engine Optimization by Jeffrey_Smith 15 Comments

If you’ve made it to this page, you’ve probably done at least some preliminary research on SEO. You might have mastered the concept of link flow or the art of content creation. Or, you may merely appreciate the growing importance of SEO in the business world. Either way, there are a two main elements you Read More

SEO Tips to Monetize Your Website

in SEO Tips by Jeffrey_Smith 22 Comments

Owning a website or blog is great, but how do you make money? One of the most difficult things can be to monetize your web property. Sure, anyone can create a website and engage SEO to drive traffic, but how many can make a profit or let alone a living from the value of that Read More

I Read Three Other Blog Posts….Now What?

in SEO by Jeffrey_Smith 2 Comments

This blog post tops off my four-part “Now What?” series that has covered three critical components to sales conversions after SEO and increased traffic trends have been achieved: Call-to-action, sleek design and killer sales copy. In the last post I wrote about writing good sales copy. The main thing to take away is that good Read More

Building SEO Links in Your WordPress Blog

in SEO Basics by Jeffrey_Smith 15 Comments

As a great blogger once said, in the world of SEO, content is king. And, one of the most efficient methods of adding content to a site is through a blog. Daily posts on a blog will not only steadily increase the amount of content on your site, but it will also provide a resource Read More

SEO and Big Brands…Do they ALL need it?

in Internet Marketing by Jeffrey_Smith 2 Comments

Let’s say you represent a BIG brand; one that is a household name. Next, let’s say that your products or services are not e-commerce based. Want an example? Sure, let’s use Deloitte, the consulting firm specializing in tax, accounting, strategy and technology integration. SEO and Big Brands A potential customer isn’t going to use a Read More

Which Types of Keywords are Best for SEO?

in Search Engine Optimization by Jeffrey_Smith 16 Comments

One of the most neglected notions about SEO is that most websites gain traction from long-tail and mid tail keywords. Even though you may want to rank for the most competitive keywords, is it worth the time, energy and effort vs. using keyword research and ranking for dozens if not hundreds of less competitive keywords Read More

3 Primary SEO Principles

in Search Engine Optimization by Jeffrey_Smith 9 Comments

If queried on what the three primary and fundamental SEO ranking factors are for enhancing a website in the SERPs, the response, based on order of importance my reply is (1) a body of themed and relevant content (b) keyword-rich internal links and deep links from other sites (3) and in-depth keyword research mirrored within Read More