Are You Getting the Most from Your Online Marketing Efforts?

in Internet Marketing by Jeffrey_Smith 1 Comment

When it comes to superior lead acquisition and retention programs, are you just skimming the surface (idly content with the tip of the iceberg) or are you delving into parts unknown to assess new and exciting complementary marketing channels? Opportunity is measured by your ability to grasp and act on useful and pertinent information. However, Read More

SEO Basics to Increase Search Engine Rankings

in SEO Basics by Jeffrey_Smith 12 Comments

Sometimes SEO is all about the basics, particularly in regard to achieving high SEO rankings. Relationships are important, such as the relationship between contextually relevant content and someone who really enjoys reading it. This relationship is the basis of relevance and relevance is the core function of search engines and how they rank documents in Read More

Deep Links and The Power of Anchor Text!

in Link Building, Search Engine Optimization by Jeffrey_Smith 61 Comments

Deep links (links from one page to another in your site or links from other sites to pages other than your homepage) are an important strategy in SEO. Ratios such as the number of deep links to non optimized links are a fundamental mathematical equation that determines the percentage of inbound links from other sites Read More

Understanding the Needs of Your Audience to Develop Brand Loyalty

in Articles by Jeffrey_Smith 2 Comments

There is nothing like the synergy created as a result of brand loyalty between a user-centered-company that fulfills a genuine need for their target audience. In the past advertising agencies were the gurus of marketing who had the role of identifying the pulse of the masses, but now, with so many exciting mediums to engage Read More

SEO Marketing Analysis: How to Gauge The Competition

in SEO Marketing by Jeffrey_Smith 12 Comments

Before you enter a competitive online market, you’ll need to understand who the major players are so you can (a) fly under the radar and learn from the trail they left behind and (b) look for patterns to formulate ranking strategies for SEO based on their site and their nearest competitors. Like any good SEO Read More

Should You Target Competitive Keywords, The Long-Tail or Both?

in SEO Consulting by Jeffrey_Smith 22 Comments

Should your SEO strategy (1) tackle the most competitive vertical keywords (2) pluck the low hanging fruit of the long-tail or (3) employ a combination of both? after deciding which strategy suits your sites ultimate objective, the mental model of the target client and amount of time and content required to accomplish the goal, what Read More

Bundling SEO with Usability – Conversions vs. Rankings

in SEO Services by Jeffrey_Smith 7 Comments

As technologies converge to more adequately serve their respective audience, it is no surprise that bundling services to facilitate customer loyalty is a common tactic for increasing brand loyalty. Some things just work better together such as SEO and website usability. It is only a matter of time before search engine optimization evolves and starts Read More

Optimization and the Search Engine Algorithm

in SEO Basics by Jeffrey_Smith

If you came here in search of the Google search engine algorithm, here is a word of advice. Without turning this into a theoretical post based on heuristic conclusions discovered over the course of 10 years of trial an error. Put simply, it relies on content and reputation to determine relevance. If you are still Read More

Which SEO Services are Right for Your Business?

in SEO Services by Jeffrey_Smith 8 Comments

Ever wondered which SEO Services are right for your business? Optimized Landing pages, Creating an Authority site? Pay Per Click Advertising or Organic Search Engine Optimization? So often, with so many options available, the one-size-fits-all mentality is not applicable for developing an effective search engine optimization campaign. One must be aware that: SEO Services for Read More

Google Introduces New Social Media Like Feature to Reorder Search Engine Results.

in SEO Resources by Jeffrey_Smith 2 Comments

What if you had the power to remove unwanted pages from Google’s index at the mere click of an icon? Well, times like these are in the forefront as we speak, as Google is beta testing a control panel that allows you to reorder search results based on your personal preference. The way it works Read More

Starting a Search Engine Optimization Campaign?

in Mini-Blogs by Jeffrey_Smith 13 Comments

Who says there are no politics in search engine optimization? Just like an election, to gain exposure, your website must essentially campaign for supremacy against millions of other competing pages (candidates) using keywords, links and popularity to be elected into the top 10. If your message is strong (the theme of your content) and has Read More