Category Archives: Search Engine Optimization Myths

SEO’s Get Schooled on LSI

Just like you do not have to understand the intricacies of an automobile in order to drive one, similarly you do not have to understand how a search engine works in order to optimize your website using SEO.

Granted, trial and error often precedes breakthrough and with each failure one of two things occur. The first [...]

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Cache Relapse: Did Google Rebuild their Index Right Under Our Nose?

For many of you who are SERP watchers (search engines result pages) involved in SEO, you may have noticed a cache relapse (showing results from weeks or months in the past) the last few days. Aside from seeing titles shifting about and new pages appearing in the SERPs, what does this mean to you?

The following [...]

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You Can’t Buy Credibility

You can buy links, you can buy domains, but let’s face it, you just can’t buy credibility. Credibility takes time, typically there is no way around it. You have to earn your stripes, and with SEO, actions speak louder than words.

Time is an equation that alludes to authority and authority begets popularity. Sensing that this [...]

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Search Engine Amnesia, Redundancy and The Process of Rediscovery

Have you ever strived to reach the pinnacle of a search term and for no reason it just disappeared? This is commonly known as the “Everflux” or “The Google Dance” in SEO. Although it can be a source of stress for many (as their rankings momentarily dip south on hiatus) why does it really happen [...]

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Google Page Rank Update - Use It or Lose It!

As many may have noticed, it’s that time of the year again for the thumbs up or thumbs down vote from the Google algorithm for websites across the nation.

With spring finally making its debut in 2008, Google is conducing a bit of spring cleaning in their index with the most recent page rank update. Sites [...]

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Reciprocal Links, Cassettes, VCR’s - It’s Time to Let it Go!

Let’s face it, some people are still stuck in the past. What I still find perplexing is the fact that to this day we are still getting sp@m laden reciprocal link requests from other companies using the same generic cover letters. For those who still believe in off-topic links in hordes to improve search engine [...]

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Massive Link Audit or Quality Control for Search Engines?

In case you are outside of the bubble of search engine optimization or oblivious to it’s affects, rumour as of late is, there has been a reported link audit occurring throughout various industries throughout the web in regard to Yahoo search results and the number of links being counted as valid links to your site. [...]

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Does Google Have A.D.D?

Is it just me, or am I the only one seeing the search engine result pages (SERPs) Yo-Yo effect? The phenomenon is illustrating all kinds of uncharacteristic behavior in Google such as a flip-flop affect in rankings with a sifting effect that scrambles the current rankings with previous snapshots of the web.

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SEO Myths Debunked SEO 2.0 Has Arrived

Much like the saying goes in the temple of Delphi, “Know Thyself” is a concept that applies equally to SEO. One of the most common misconceptions that are addressed on a daily basis is, “If the keywords are in my meta tags, I should rank for those terms right?”
Maybe back in 1994 when all it [...]

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Search Engine Positioning The Right Way to Climb the Ladder

Search engine positioning through SEO is imperative for gaining online visibility and website traffic. Call it ego gratification from the individual optimizing the site or simply human nature for individuals, businesses, or blogger’s to aspire to carve their name in the digital totem pole and claim their place as the hands down king or queen [...]

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