Forget These 3 SEO Myths

in Search Engine Optimization Myths by Jeffrey_Smith

Looking back at the state of SEO and I’ve seen allot since 1995 when I started doing it, there are often myths proliferated in the SEO space that for lack of better terms are better off silenced by empirical data but continue to propagate to ridiculous proportions. In this post, let’s look at 3 SEO Read More

On Page vs. Off Page SEO

in Search Engine Optimization Myths by Jeffrey_Smith 21 Comments

Just like the argument of which came first the chicken or the egg, in SEO circles, the question over which type of optimization (on page or off page SEO) is more important has echoed as a debate for years. On Page Vs. Off Page SEO While this post could easily tip in either direction, let’s Read More

Balancing Keyword Acquisition, SEO and Website Authority

in Search Engine Optimization Myths by Jeffrey_Smith 14 Comments

A website replete with authority often overlooks the magnitude of what becomes possible as the site as a whole evolves. It’s like groveling for peanuts when you could have steak instead. Balancing Keyword Objectives and Website Authority Don’t squander your SEO on less competitive keywords as a long-term SEO strategy. The vision, scope and depth Read More

Protect Your Rankings from SEO Penalties

in Search Engine Optimization Myths by Jeffrey_Smith 8 Comments

There is a fine line between ethical SEO promotion, aggressive engagement and flagrant automation. Finding that balance for SEO is what differentiates websites that are impervious to penalties (since they are editorial resources) or those who shine bright from aggressive SEO techniques then fall from grace along with their rankings. Do you know how many Read More

SEO’s Get Schooled on LSI

in Search Engine Optimization Myths by Jeffrey_Smith 1 Comment

Just like you do not have to understand the intricacies of an automobile in order to drive one, similarly you do not have to understand how a search engine works in order to optimize your website using SEO. Granted, trial and error often precedes breakthrough and with each failure one of two things occur. The Read More

Cache Relapse: Did Google Rebuild their Index Right Under Our Nose?

in Search Engine Optimization Myths by Jeffrey_Smith 10 Comments

For many of you who are SERP watchers (search engines result pages) involved in SEO, you may have noticed a cache relapse (showing results from weeks or months in the past) the last few days. Aside from seeing titles shifting about and new pages appearing in the SERPs, what does this mean to you? The Read More

You Can’t Buy Credibility

in Search Engine Optimization Myths by Jeffrey_Smith 3 Comments

You can buy links, you can buy domains, but let’s face it, you just can’t buy credibility. Credibility takes time, typically there is no way around it. You have to earn your stripes, and with SEO, actions speak louder than words. Time is an equation that alludes to authority and authority begets popularity. Sensing that Read More

Search Engine Amnesia, Redundancy and Rediscovery

in Search Engine Optimization Myths by Jeffrey_Smith 32 Comments

Have you ever strived to reach the pinnacle of a search term and for no reason it just disappeared? This is commonly known as the “Everflux” or “The Google Dance” in SEO. Although it can be a source of stress for many (as their rankings momentarily dip south on hiatus) why does it really happen Read More

Google Page Rank Update – Use It or Lose It!

in Search Engine Optimization Myths by Jeffrey_Smith 7 Comments

As many may have noticed, it’s that time of the year again for the thumbs up or thumbs down vote from the Google algorithm for websites across the nation. With spring finally making its debut in 2008, Google is conducing a bit of spring cleaning in their index with the most recent page rank update. Read More

Reciprocal Links, Cassettes, VCR’s – It’s Time to Let it Go!

in Search Engine Optimization Myths by Jeffrey_Smith 1 Comment

Let’s face it, some people are still stuck in the past. What I still find perplexing is the fact that to this day we are still getting [email protected] laden reciprocal link requests from other companies using the same generic cover letters. For those who still believe in off-topic links in hordes to improve search engine Read More

Massive Link Audit or Quality Control for Search Engines?

in Search Engine Optimization Myths by Jeffrey_Smith 4 Comments

In case you are outside of the bubble of search engine optimization or oblivious to it’s affects, rumour as of late is, there has been a reported link audit occurring throughout various industries throughout the web in regard to Yahoo search results and the number of links being counted as valid links to your site. Read More

Does Google Have A.D.D?

in Search Engine Optimization Myths by Jeffrey_Smith

Is it just me, or am I the only one seeing the search engine result pages (SERPs) Yo-Yo effect? The phenomenon is illustrating all kinds of uncharacteristic behavior in Google such as a flip-flop affect in rankings with a sifting effect that scrambles the current rankings with previous snapshots of the web.