Balancing Keyword Acquisition, SEO and Website Authority

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A website replete with authority often overlooks the magnitude of what becomes possible as the site as a whole evolves. It’s like groveling for peanuts when you could have steak instead. Balancing Keyword Objectives and Website Authority Don’t squander your SEO on less competitive keywords as a long-term SEO strategy. The vision, scope and depth Read More

Protect Your Rankings from SEO Penalties

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There is a fine line between ethical SEO promotion, aggressive engagement and flagrant automation. Finding that balance for SEO is what differentiates websites that are impervious to penalties (since they are editorial resources) or those who shine bright from aggressive SEO techniques then fall from grace along with their rankings. Do you know how many Read More

Cache Relapse: Did Google Rebuild their Index Right Under Our Nose?

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For many of you who are SERP watchers (search engines result pages) involved in SEO, you may have noticed a cache relapse (showing results from weeks or months in the past) the last few days. Aside from seeing titles shifting about and new pages appearing in the SERPs, what does this mean to you? The Read More

You Can’t Buy Credibility

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You can buy links, you can buy domains, but let’s face it, you just can’t buy credibility. Credibility takes time, typically there is no way around it. You have to earn your stripes, and with SEO, actions speak louder than words. Time is an equation that alludes to authority and authority begets popularity. Sensing that Read More

Search Engine Amnesia, Redundancy and Rediscovery

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Have you ever strived to reach the pinnacle of a search term and for no reason it just disappeared? This is commonly known as the “Everflux” or “The Google Dance” in SEO. Although it can be a source of stress for many (as their rankings momentarily dip south on hiatus) why does it really happen Read More

Reciprocal Links, Cassettes, VCR’s – It’s Time to Let it Go!

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Let’s face it, some people are still stuck in the past. What I still find perplexing is the fact that to this day we are still getting sp@m laden reciprocal link requests from other companies using the same generic cover letters. For those who still believe in off-topic links in hordes to improve search engine Read More