in Search Engine Optimization Myths by Jeffrey_Smith

In case you are outside of the bubble of search engine optimization or oblivious to it’s affects, rumour as of late is, there has been a reported link audit occurring throughout various industries throughout the web in regard to Yahoo search results and the number of links being counted as valid links to your site. To investigate for yourself go to Yahoo and check your own site to see if the digital link bandit is X-ing out your hard earned tokens by using link:www.mysite.com as the link operator / command.

It could be a temporal rift in the algorithm or the roll out of a new paradigm in web history as far as augmentation of rankings is concerned for search engine optimization companies. Or in fact, has Yahoo simply become more strict about what it considers a quality inbound link? are sites being audited to reflect the true relevance of the links pointing at their site? Since I do not work at Yahoo it is hard to tell, I do know however that the way each search engine ranks websites is truly unique.

For example, Google is all about the anchor text, chipping away with a solid link building campaign can nearly produce instantaneous fluid rankings that climb like a monkey on a mission for the sacred banana atop the tree.

MSN can also be influenced with anchor text link density, whereas Yahoo has a high on page requirement for word density and has a penchant for aged links. Call it a trust factor since they coined the term Trust Rank, in their mind, if your site is the new kid on the block, you may have to wait a while before you start to show up for related key words as a result of semantic “word stemming” or the affect of a plural spelling, singular instance or correlation between related phrases.

With all of the controversy surrounding why rankings rise and plummet, the devils advocate insists that if you content were the basis of the rankings in the first place, your essentially outside of the modality of the fluctuating rise and fall of inflated links masquerading as quality inbound links, which directory your website is a part of or who is linking to you.

The bottom line is, if your website has value, it will rise of it’s own accord as a resource, things like free tools, useful links, well written copy and massive volumes of data orchestrated through a column, such as an ezine, publication or highly frequently blog still passes the muster. But how long before other forms of ranking are scrutinized and reduced in their ability to pass rank?

I guess we will have to wait and see, but it the meantime stay on track, write world class content and let the chips fall where they may. It may be too soon to access the obvious solutions, but keeping a constant vigil on how things are shaping up never hurts to get the drop on the next exodus from grace in the ranking algorithms and how to stay outside of the influences of the dreaded search engine audit.

As if the challenge is not enough for SEO without having to determine how much the mark has moved for each of your main keywords in context to algorithmic relevance. As long as you stick to the basics and remain within the guidelines, there is essentially nothing to fear.
 

Read More Related Posts
Will the Real Google Search Results Please Stand Up!
In all seriousness with all humor aside, to say that the Google SERPs (search engine result pages) pale in comparison to their former stature of stability for those who were ...
READ MORE
The Rise and Fall of Rankings
Search engine results and their respective positions rarely stand still. In fact, we know from SEO that search results constantly vary, fluctuate, rise and fall, like the tide endlessly churning ...
READ MORE
SEO Tips for Link Structure
When it comes to SEO and search engines, cache is king. One of the most simple metrics of measuring the wealth and authority of a web property is how many ...
READ MORE
Choosing the Right Keywords for Commerce
Keyword research is the first step in any SEO (search engine optimization) campaign. This is the phase where you compile various critical keywords based on your vertical market, competitors, trend ...
READ MORE
Are You Paying the Toll of the PPC Troll?
In a world of supply and demand, brokering intent or aligning consumers in need with the right product, service, information or solution is the crowning achievement of SEO and online ...
READ MORE
Are Search Engines Raising the Bar?
Thinking from the perspective of a computer science engineer, what is the fastest way to combat search engine spam and websites with low quality?, simply de-index them by raising the ...
READ MORE
User Generated Content
For the implementation of SEO, Search engines like themed, structured topical data with a logical and intuitive navigation and site architecture. The downside many webmasters face is not having enough ...
READ MORE
the power of benefits in action
Love them or hate them Squeeze pages make people money based on "how they sell" more than "what they are selling"... Using SEO is great (for a finely-tuned offer), but ...
READ MORE
Keywords from the Wonder Wheel
How many layers deep are you linking for your websites link building campaign? You often hear about the various tiers of optimization and the types of SEO tactics used by ...
READ MORE
New Features for SEO Design Solutions SEO Ultimate WordPress Plugin
SEO Design Solutions is proud to present the latest addition to our All-In-One SEO Plugin for WordPress called SEO Ultimate. In addition to the easy to use Title Rewriter, Noindex ...
READ MORE
Will the Real Google Search Results Please Stand
The Rise and Fall of Rankings
SEO Tips for Link Structure
Keyword Research is the Key to E-Commerce
Online Supply and Demand: SEO or the PPC
SEO: Are Search Engines Raising the Bar?
SEO and (UGC) User Generated Content
Squeeze Pages and SEO
SEO Tips to Give Stuck Pages a Push
SEO Ultimate All In One WordPress Plugin Version

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

4 thoughts on “Massive Link Audit or Quality Control for Search Engines?
  1. Your discussion is very appropriate regarding quality SEO work and Link Building.

  2. It is advantageous to know how to optimize our website into main search engines and you have done great job!

  3. You have discussed in details how effective SEO tools are useful.

Comments are closed.