SEO’s Get Schooled on LSI
Just like you do not have to understand the intricacies of an automobile in order to drive one, similarly you do not have to understand how a search engine works in order to optimize your website using SEO.
Granted, trial and error often precedes breakthrough and with each failure one of two things occur. The first thing is (1) you try harder or secondly (2) you change your tact. Typically there are two sides to every product, the ones who envisioned and implemented it and the end users.
Somewhere in between (the originators and the end user) is someone performing maintenance (that is the SEO’s tweaking code to maximize search position). Depending on where your core competencies reside, people tend to gravitate towards one or the other (figuring out how things work just enough to fix them or modify them, or ignoring the reasons why and enjoy the product as an end user) and just hiring someone to fix it.
SEO’s fall somewhere in between, and the reason I state this is because in order to be a good SEO, you must always put your ego aside and be willing to learn (constantly in order to stay ahead of the bell curve and not get left in the past).
In this instance, the subject matter is LSI (latent semantic indexing) which has had a great deal of dilution on the topic in addition to grand standing and embellishment. This particular response was from Dr. E. Garcia stemming from a video produced from Stompernet on LSI and how it does not work… which I enjoyed, yet, even the model used to describe how it does not work was flawed with inconsistencies on the true metrics behind LSI.
In order to set the record straight, we have to go to the source, and in this instance it doesn’t get any better than hearing it from Dr. E. Garcia one of the leading experts in information retrieval. So, with no further ado, put on your thinking caps, grab a latte and enjoy as Dr. Garcia takes us all to school on how search engines really work with some of the real principles behind LSI/LSA.
Thank you Dr. Garcia for setting the record straight….
Read More Related Posts
When it comes to SEO and search engines, cache is king. One of the most simple metrics of measuring the wealth and authority of a web property is how many ...READ MORE
With SEO, sometimes you hear about duplicate content and duplicate content issues. These “issues” are real and unless corrected, it is like splitting hairs and losing a large percentage of ...READ MORE
Resources are typically sparse when referring to SEO. For that reason, today's post serves as a summary of strategies for those who like to apply SEO rather than just read ...READ MORE
Looking for a quick way to data mine competitors keywords to determine if they are worth the hassle to optimize? After reading this quick SEO tip and using a few ...READ MORE
Search Engine Optimization is about creating optimal on page structure. In order to create an effective site architecture , there is a tiered methodology that allows you to designate specific ...READ MORE
Keyword are important for search engine optimization (SEO) and search engine marketing (SEM), but the real fact is that key phrases are what provide your website with the ability to ...READ MORE
In the past we discussed SEO principals like legacy pages and the IR repository, how to funnel link weight and sculpt on page factors, internal links, deep links, trust rank ...READ MORE
While link building is an important for SEO, the million dollar question is, are your building the right type of links for your website? The truth is, not all links ...READ MORE
The natural assumption is that SEO involves just choosing a few keywords, making a few changes and presto, your website magically appears in the top 10 results (preferably in the ...READ MORE
Who said rankings always make sense. Sometimes the SEO signals, relevance and tip of the iceberg analysis just doesn't add up. No matter how many times you have seen or used ...READ MORE
SEO Tips for Link Structure
Duplicate Content and SEO
Applied SEO (In Theory and Application)
SEO Tips to Find Competitors’ Keywords
Search Engine Optimization: Creating Tiered Structures
SEO and Applied Keyword Research
Stop Building Worthless Links!
SEO is Great, But What Happens Next?
SEO Rankings, Trust and Relevance Signals