Category Archives: Search Engine Optimization |
When blogging, it is inevitable that you are going to want to share or comment on content you found on other sites and, as part of that, bring some of that material onto your site. However, Google and other search engines frown upon duplicate content and often times demote sites with such content or even [...]
Sounds like a harsh way to start off a blog post about SEO, but in actuality, if you are not promoting an internal page structure or preferred hierarchy from within your own website, content or links then why would you expect a search engine to treat your pages any differently than you do and rank [...]
Who said rankings always make sense. Sometimes the SEO signals, relevance and tip of the iceberg analysis just doesn’t add up. No matter how many times you have seen or used optimization tactics before, there is always a chance (as algorithms are like living breathing organisms) that something will change or go below the surface [...]
It is no secret to those involved in SEO that Google has recently rolled-out or is testing some newly enhanced features (for usability and design) as well as tweaks to the ranking algorithm as of late. The first wave felt weeks ago has now been dubbed “The Mayday Update”, you can also refer to the [...]
There are three stages to managing keywords for an SEO campaign. The steps are (1) keyword research and discovery (2) preparation and (3) acquisition. What happens in between determines if you achieve a favorable position or rankings recede as a result of neglect. The Three Stages of Organic Rankings: The original spike The roll-over effect [...]
Search Engine Optimization is about creating optimal on page structure. In order to create an effective site architecture , there is a tiered methodology that allows you to designate specific pages and imbue them with all of the appropriate credentials to excel in the SERPs (search engine result pages) while serving a secondary function (to [...]
Many websites are reeling from what feels like a Googlebot sweep and kick to the chops when it comes to their main keywords dipping south in the search engine results. While the results are not in on what could be causing such violent shifts in the SERPs, there is however some speculation that heightened trust [...]
Search engine optimization involves creating an optimal set of circumstances, metrics and conditions to produce viable shifts for specific keywords in search engines. Google is the most sophisticated search engine ever conceived. Hence, providing its scrutinous algorithms with ample relevance and topical structure is a quintessential step towards acquiring a crowning position in the top [...]
Ok, in case you haven’t noticed, there have been recent recurring reruns in the SERPs (search engine result pages) lately of stale /cached pages and anomalies in rankings like unknown competitors jumping from page 3 to page 1 that rise, rank and vanish. Vacillations in search results are normal, but what happens when entire weeks [...]
If you’ve made it to this page, you’ve probably done at least some preliminary research on SEO. You might have mastered the concept of link flow or the art of content creation. Or, you may merely appreciate the growing importance of SEO in the business world. Either way, there are a two main elements you [...]
