Is it rankings that produce website authority or website authority that produces rankings for SEO? Ultimately, which one is more important? Just like the conundrum about which came first the chicken or the egg, one could argue which has more long-term or short-term significance.
In the wake of Google’s last page rank update (something I think [...]
Read more »
Have you ever wondered how link discovery time affects your pages SERP (search engine result page) position and SEO? In a previous post named SEO and the Cycles of Optimization, I made an allusion to link discovery time and link transference. Both metrics determine the internal or external links ranking factor passing value through the [...]
Read more »
There are various metrics in SEO that contribute to producing aggregate ranking factors that when synchronized properly produce high ranking search engine positions. On page SEO represents 60% of that ranking factor and link transference plays a crucial role in sculpting website authority.
Links and link metrics assist users and search engines alike for determining relevance [...]
Read more »
Search engine optimization requires patience to manifest results. Unlike other more immediate forms of marketing and promotion, SEO requires a delicate balance of constant refinement, flexibility and perseverance required in order reap the long term benefits.
The following post is a reminder, its not always about the tip of the iceberg or the things you can [...]
Read more »
When you think of the word reputation, you immediately think of reputation management instead of managing the primary keywords your website ranks for and how search engines define your website.
However as an SEO, your primary responsibilities include (a) creating a coherent and logical tiered site architecture structured to reinforce your primary theme density such as [...]
Read more »
Obviously the obsession for most is off page SEO (building or getting links from other websites)…Well, I have a little secret for you, authority trumps it all. An authority site can rank using less backlinks, pages or keywords that any other type of website; so, doesn’t this indicate where you should apply your focus?
With so [...]
Read more »
Today, (with slight hesitation in fear of giving away too much) I am electing to share an effective SEO method which incorporates the use of sitemaps, subdomains and site architecture. As a result, you will have the capacity to develop robust websites with colossal proportions using a coherent site and link architecture to virtually zero [...]
Read more »
There are multiple applications for SEO, one use of search engine optimization is to bring dormant content to the forefront to increase the value of engagement for your online property.
Depending on the tactic / framework of your business model determining if you need a micro-site / niche site, e-commerce platform / e-commerce site, portal, or [...]
Read more »
Before you can truly lean into an SEO campaign, there are a few mandatory prerequisites for any website to scale the SERPs (search engine result pages).
The most important criteria initially is getting in the index (via bots a.k.a. spiders) crawling your pages. Once in the index, search engines have a component they use to store [...]
Read more »
Before you start an SEO campaign, you should find the best keywords based on thorough keyword research. Just like you wouldn’t just jump in your car and start driving in hopes of reaching your destination before you’ve defined it, similarly, you will need a map or blueprint to reach your goals with SEO.
That blueprint is [...]
Read more »
