February 16, 2012 – 12:21 am
Just like degusting a fine wine to appreciate its full-bodied flavor, don’t omit the chronology that it’s the process of the grapes aging combined with a semblance of subordinate processes that merge a plethora of complex layers into simplified notes to cultivate a delectable, yet exquisite fine wine. In parallel, SEO is quite similar. While [...]
The underpinnings of SEO are seldom shared in such depth and while there are hundreds of blogs scratching the surface on search engine optimization, today’s post reveals the depths of SEO and the strategies and tactics required to assess, enter and conquer a competitive keyword or market, depending on your resolve, skill-set or budget. These [...]
February 15, 2011 – 3:15 am
Taking a page from the SEO playbook; have you ever wondered which SEO strategy is best, tiered site architecture with multiple nodes, flat site architecture (with everything in the root) or using theming through siloing to develop layers of content to augment a competitive keyword? Click the image below to find out! Todays post from [...]
November 8, 2010 – 8:14 am
When you are targeting an organic SEO campaign, placing the proper value and emphasis on keywords can mean the difference between your website being an educational resource or a commercial landing page that converts. Each type of keyword has an individual on the other side of it looking for something, the key is to only [...]
October 14, 2010 – 7:28 am
Properly assessing the competitive landscape from competitive blind spots (prior to entering an online market) can save you months of frustration. You should select keywords within your reach and create accommodating search engine optimization strategies based on relevance, scalability, feedback and ultimately ROI. I have noticed an SEO trend since the Google mayday update which [...]
September 24, 2010 – 9:00 pm
Google and Bing both are such large sites, first and eleventh respectively according to Alexa, that they attract a complete cross-section of the Web. However when you compare Bing’s audience to Google’s audience, you see some anomalies come up. Bing’s Audience is Older: Bing’s audience, compared to the Web at large, tends to be older, [...]
September 6, 2010 – 6:37 am
If you understand the psychology of supply and demand, search engine positioning and more importantly what consumers want, you can devour entire markets as a result of superior SEO and tactical strategic execution. The often aloof sense of causation that beckons consumers to spend is the driving force of commerce. Learning to speak the language [...]
August 24, 2010 – 2:50 pm
When blogging, it is inevitable that you are going to want to share or comment on content you found on other sites and, as part of that, bring some of that material onto your site. However, Google and other search engines frown upon duplicate content and often times demote sites with such content or even [...]
Sounds like a harsh way to start off a blog post about SEO, but in actuality, if you are not promoting an internal page structure or preferred hierarchy from within your own website, content or links then why would you expect a search engine to treat your pages any differently than you do and rank [...]
Who said rankings always make sense. Sometimes the SEO signals, relevance and tip of the iceberg analysis just doesn’t add up. No matter how many times you have seen or used optimization tactics before, there is always a chance (as algorithms are like living breathing organisms) that something will change or go below the surface [...]
It is no secret to those involved in SEO that Google has recently rolled-out or is testing some newly enhanced features (for usability and design) as well as tweaks to the ranking algorithm as of late. The first wave felt weeks ago has now been dubbed “The Mayday Update”, you can also refer to the [...]
There are three stages to managing keywords for an SEO campaign. The steps are (1) keyword research and discovery (2) preparation and (3) acquisition. What happens in between determines if you achieve a favorable position or rankings recede as a result of neglect. The Three Stages of Organic Rankings: The original spike The roll-over effect [...]
Search Engine Optimization is about creating optimal on page structure. In order to create an effective site architecture , there is a tiered methodology that allows you to designate specific pages and imbue them with all of the appropriate credentials to excel in the SERPs (search engine result pages) while serving a secondary function (to [...]
Many websites are reeling from what feels like a Googlebot sweep and kick to the chops when it comes to their main keywords dipping south in the search engine results. While the results are not in on what could be causing such violent shifts in the SERPs, there is however some speculation that heightened trust [...]
Search engine optimization involves creating an optimal set of circumstances, metrics and conditions to produce viable shifts for specific keywords in search engines. Google is the most sophisticated search engine ever conceived. Hence, providing its scrutinous algorithms with ample relevance and topical structure is a quintessential step towards acquiring a crowning position in the top [...]
Ok, in case you haven’t noticed, there have been recent recurring reruns in the SERPs (search engine result pages) lately of stale /cached pages and anomalies in rankings like unknown competitors jumping from page 3 to page 1 that rise, rank and vanish. Vacillations in search results are normal, but what happens when entire weeks [...]
If you’ve made it to this page, you’ve probably done at least some preliminary research on SEO. You might have mastered the concept of link flow or the art of content creation. Or, you may merely appreciate the growing importance of SEO in the business world. Either way, there are a two main elements you [...]
Are you thinking to narrow or perhaps “too national” when it comes to SEO and augmenting your global presence? There is a reason for the www in front of your URL, it is after all the world wide web… But what does this mean to you? The WWW implies that somehow in some way, shape or form that you can augment [...]
One of the most neglected notions about SEO is that most websites gain traction from long-tail and mid tail keywords. Even though you may want to rank for the most competitive keywords, is it worth the time, energy and effort vs. using keyword research and ranking for dozens if not hundreds of less competitive keywords [...]
If queried on what the three primary and fundamental SEO ranking factors are for enhancing a website in the SERPs, the response, based on order of importance my reply is (1) a body of themed and relevant content (b) keyword-rich internal links and deep links from other sites (3) and in-depth keyword research mirrored within [...]
What SEO metrics pass the most weight? Search Engine Optimization (SEO) is all about balance within a virtual ecosystem of variables. If one recedes, the infrastructure which supports a competitive keyword could crumble creating vacillations in the SERPs (search engine result pages). Here are some of the metrics we pay attentions to and why. The [...]
By Jeffrey_Smith
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Tagged Content Volume, content-relevance, Deep-Links, external-links, internal-links, Post Frequency, Ranking Factors, Search Engine Optimization, SEO, SEO Metrics, Site Age
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January 20, 2010 – 9:34 am
Search engine optimization (SEO) is the process of streamlining the content, site architecture and links of a website to produce relevant signals to search engines. These signals of relevance in turn augment the website to produce higher organic positions for related keywords and key phrases in the search engines index. Search engines assess the degree [...]
January 11, 2010 – 4:15 pm
One of the primary objectives of SEO (search engine optimization) is to create structure and manage multiple layers and processes to create an optimal signal for search engines. One of those signals is link equity. Wasted link equity is often responsible for segments of a website not receiving enough prominence for keywords from search engine [...]
January 2, 2010 – 12:21 pm
Never underestimate the power of SEO and acquiring a top 3 position for multiple keywords in search engines. Since no two consumers think or search alike, the common keyword threads they do use should be anticipated and optimized in order to maximize your websites search engine positioning and corresponding market share. Enquiro composed an eye [...]
December 25, 2009 – 11:58 am
Getting link equity out of a website means that every link used to (a) link to another page or (b) leaving any page is optimal for passing on hierarchical intent to the page it links to. In other words, make each link count. Although the ramifications of this type of analysis and implementation are indigenous [...]
December 10, 2009 – 9:19 pm
The value of search engine optimization is based on the price per conversion you are able to garner from the various types of traffic each keyword delivers. The tactful art of intercepting consumer intent with a well optimized landing page can translate into a windfall of ROI. The objective is simple, position as many relevant [...]
December 10, 2009 – 8:30 am
There was an old saying that comes to mind, “If a tree falls in the woods and no one is around, will it make a sound?”, similarly if your website is optimized using SEO for a specific keywords and no one uses it to find your website, is it worth it? Value is Relative To [...]
December 5, 2009 – 12:01 pm
Just wanted to share a few effective SEO tips for increasing the degree of search engine trust your website can garner. Most people make the mistake of hording link juice or “not linking out” to other sites from their website in an attempt to preserve their domain and ranking authority. However, did you know that [...]
November 5, 2009 – 8:22 am
Sometimes you have to “make sacrifices” to keep your website lean, relevant and mean. Every time you add content to your website, the global term weights shift within that site which could either (a) steer the site off topic by diffusing the underlying structure of the sites semantic relevance or (b) improve or decrease rankings [...]
October 27, 2009 – 12:06 am
Search engines keep a running keyword tally of which pages you have, who links to them, what they are about and how popular they are. If somewhere on some page in your site any two keywords exist then the crawlers have mapped it. If a link can be crawled and the page is still active, [...]
August 27, 2009 – 9:19 am
Anchor text (the text in a link) and anchor text optimization (a facet of SEO), provides webmasters with a unique opportunity to sculpt a preferential or tiered pecking order. Using keyword-rich anchor text cultivates continuity with search engines as well as assists human visitors (the ones that pay the bills) in understanding which characteristics are [...]
August 22, 2009 – 8:54 am
Overcoming competitive markets is one of the most challenging facets of SEO. You are virtually in the trenches duking it out daily pitted against some of the most fierce competition imaginable. Make a mistake and someone takes your spot as you regroup for the next bout with the search engine as the referee. The battle [...]
Often I use analogies for SEO to communicate concepts for strategic execution. Today’s analogy is about the context of landing pages, call to action and value propositions and honing a unique selling point in comparison to a flashlight, a laser and a funnel. Read further to see the correlation of these seemingly unrelated objects (at [...]
Is it rankings that produce website authority or website authority that produces rankings for SEO? Ultimately, which one is more important? Just like the conundrum about which came first the chicken or the egg, one could argue which has more long-term or short-term significance. In the wake of Google’s last page rank update (something I [...]
Have you ever wondered how link discovery time affects your pages SERP (search engine result page) position and SEO? In a previous post named SEO and the Cycles of Optimization, I made an allusion to link discovery time and link transference. Both metrics determine the internal or external links ranking factor passing value through the [...]
There are various metrics in SEO that contribute to producing aggregate ranking factors that when synchronized properly produce high ranking search engine positions. On page SEO represents 60% of that ranking factor and link transference plays a crucial role in sculpting website authority. Links and link metrics assist users and search engines alike for determining [...]
Search engine optimization requires patience to manifest results. Unlike other more immediate forms of marketing and promotion, SEO requires a delicate balance of constant refinement, flexibility and perseverance required in order reap the long term benefits. The following post is a reminder, its not always about the tip of the iceberg or the things you [...]
When you think of the word reputation, you immediately think of reputation management instead of managing the primary keywords your website ranks for and how search engines define your website. However as an SEO, your primary responsibilities include (a) creating a coherent and logical tiered site architecture structured to reinforce your primary theme density such [...]
Obviously the obsession for most is off page SEO (building or getting links from other websites)…Well, I have a little secret for you, authority trumps it all. An authority site can rank using less backlinks, pages or keywords that any other type of website; so, doesn’t this indicate where you should apply your focus? With [...]
Today, (with slight hesitation in fear of giving away too much) I am electing to share an effective SEO method which incorporates the use of sitemaps, subdomains and site architecture. As a result, you will have the capacity to develop robust websites with colossal proportions using a coherent site and link architecture to virtually zero [...]
There are multiple applications for SEO, one use of search engine optimization is to bring dormant content to the forefront to increase the value of engagement for your online property. Depending on the tactic / framework of your business model determining if you need a micro-site / niche site, e-commerce platform / e-commerce site, portal, [...]
Before you can truly lean into an SEO campaign, there are a few mandatory prerequisites for any website to scale the SERPs (search engine result pages). The most important criteria initially is getting in the index (via bots a.k.a. spiders) crawling your pages. Once in the index, search engines have a component they use to [...]
Before you start an SEO campaign, you should find the best keywords based on thorough keyword research. Just like you wouldn’t just jump in your car and start driving in hopes of reaching your destination before you’ve defined it, similarly, you will need a map or blueprint to reach your goals with SEO. That blueprint [...]
Search behavior is fueled by convenience, and just how convenient is the fact that search engines put information on the shelf and keep it fresh, structured and relevant until that refreshing moment that you type in a search and Ahhhhh, there it is… Just remember, not all information is served fresh. Some posts or pages [...]
February 27, 2009 – 10:10 am
SEO rankings from natural search offer tremendous value to any website. Considering that nearly 70% of traffic to most sites are a result of search engines or contingent on the visitor stemming from a site they found in a search engine to reach your page. Acquiring natural search rankings are a cost-effective means to reach [...]
February 14, 2009 – 10:30 am
Great news for the SEO industry has been introduced as a new opt in canonical tag attribute was announced by the Official Google Webmaster Central Blog. Sculpting page rank and avoiding duplicate content using on page SEO is now easier than ever. Yet, will this be used for good or evil from savvy webmasters who [...]
February 1, 2009 – 4:34 pm
Ken Lyons from metarocketseo.com recently raised a valid point with a comment on our post SEO and Internal linking about how we arrived at the number of words required to effectively rank a web page using SEO. The comment was, “You say: “Obviously, the more content you have the better (250-300 unique words per page [...]
January 23, 2009 – 10:09 am
Don’t let your website become a statistic of the lost and found. Creating visibility through SEO and search engine positioning add up as keywords are currency for organic search. Sure, type in traffic still exists, when people add a .com after a popular keyword to find a website. Social media sites can also drive traffic [...]
January 15, 2009 – 7:26 am
So, you want a top 10 SEO ranking for your website? then get in line. All cute clichés aside, there are no short cuts to the top, at least ones that stand the test of time. Chronology for reaching a viable tipping point for your web pages takes time, effort and energy. Sure you can [...]
January 6, 2009 – 10:27 am
What can you do to defend yourself against shifts in search engine rankings algorithm? The answer, hedge your websites odds by optimizing multiple semantic clusters of keywords to eliminate dependency on a narrow range of phrases. In the time it takes you to capture a phrase with 300,000 or more competing pages, you could have [...]
