Full-Bodied SEO: Looking Past Keywords

in Search Engine Optimization by Jeffrey_Smith 3 Comments

Just like degusting a fine wine to appreciate its full-bodied flavor, don’t omit the chronology that it’s the process of the grapes aging combined with a semblance of subordinate processes that merge a plethora of complex layers into simplified notes to cultivate a delectable, yet exquisite fine wine. In parallel, SEO is quite similar. Like Read More

10 Search Engine Optimization Tips

in Search Engine Optimization by Jeffrey_Smith 14 Comments

The underpinnings of SEO are seldom shared in such depth and while there are hundreds of blogs scratching the surface on search engine optimization, today’s post reveals the depths of SEO and the strategies and tactics required to assess, enter and conquer a competitive keyword or market, depending on your resolve, skill-set or budget. 10 Read More

Revisiting Essential SEO Strategies

in Search Engine Optimization by Jeffrey_Smith 7 Comments

Taking a page from the SEO playbook; have you ever wondered which SEO strategy is best, tiered site architecture with multiple nodes, flat site architecture (with everything in the root) or using theming through siloing to develop layers of content to augment a competitive keyword? Click the image below to find out! Strategies from The Read More

Target Buyers not Browsers with Keywords

in Search Engine Optimization by Jeffrey_Smith 3 Comments

When you are targeting an organic SEO campaign, placing the proper value and emphasis on keywords can mean the difference between your website being an educational resource or a commercial landing page that converts. Targeting Buyers Not Browsers with Keywords Each type of keyword has an individual on the other side of it looking for Read More

Search Engine Strategies That Work

in Search Engine Optimization by Jeffrey_Smith 1 Comment

Properly assessing the competitive landscape from competitive blind spots (prior to entering an online market) can save you months of frustration. You should select keywords within your reach and create accommodating search engine optimization strategies based on relevance, scalability, feedback and ultimately ROI. Moving on Multiple Fronts I have noticed an SEO trend since the Read More

Comparing Google and Bing Demographics

in Search Engine Optimization by Jeffrey_Smith 6 Comments

Google and Bing both are such large sites, first and eleventh respectively according to Alexa, that they attract a complete cross-section of the Web. However when you compare Bing’s audience to Google’s audience, you see some anomalies come up. Comparing Google and Bing Demographics Bing’s Audience is Older: Bing’s audience, compared to the Web at Read More

Search Engine Positioning: Consumers, Supply and Demand

in Search Engine Optimization by Jeffrey_Smith 3 Comments

If you understand the psychology of supply and demand, search engine positioning and more importantly what consumers want, you can devour entire markets as a result of superior SEO and tactical strategic execution. What SEO can Do For Your Business The often aloof sense of causation that beckons consumers to spend is the driving force Read More

5 Simple Steps to Quote Content Without Hurting Your SEO

in Search Engine Optimization by Jeffrey_Smith 7 Comments

When blogging, it is inevitable that you are going to want to share or comment on content you found on other sites and, as part of that, bring some of that material onto your site. Beware the Side Effects of Duplicate Content However, Google and other search engines frown upon duplicate content and often times Read More

SEO Rankings, Trust and Relevance Signals

in Search Engine Optimization by Jeffrey_Smith 16 Comments

Who said rankings always make sense. Sometimes the SEO signals, relevance and tip of the iceberg analysis just doesn’t add up. The Tireless Quest to Reach the Top No matter how many times you have seen or used optimization tactics before, there is always a chance (as algorithms are like living breathing organisms) that something Read More

Google Algorithm Changes and SERP Watching

in Search Engine Optimization by Jeffrey_Smith 7 Comments

It is no secret to those involved in SEO that Google has recently rolled-out or is testing some newly enhanced features (for usability and design) as well as tweaks to the ranking algorithm as of late. Google Algorithms Changes and SERP Watching The first wave felt weeks ago has now been dubbed “The Mayday Update”, Read More

Keyword Management and Search Engine Optimization

in Search Engine Optimization by Jeffrey_Smith 5 Comments

There are three stages to managing keywords for an SEO campaign. The steps are (1) keyword research and discovery (2) preparation and (3) acquisition. What happens in between determines if you achieve a favorable position or rankings recede as a result of neglect. Search Engine Optimization Keyword Management The Three Stages of Organic Rankings: The Read More