Just like a plant, organic search engine positioning is based on cycles. While getting there may be half the battle, understanding the growth, gestation and the budding cycles of SEO as well as understanding temporal relapses in positioning (while data centers unify results a.k.a. the Google dance) for ranking stability is all part of organic … Read more »
Deep links are an important strategy in SEO. Ratios such as the number of deep links to non optimized links are a fundamental mathematical equation that determines the percentage of inbound links from other sites to pages other than your homepage.
Using deep links both internally to link to relevant content from a topical page and … Read more »
March 24, 2008 – 11:45 am
There is nothing like having an 800 Pound Gorilla perched at the top of the most competitive key phrases in your industry (staring you down) every time you even THINK about optimizing a new search term.
Despite why they are there (usually as a result of patience, planning and persistence) what may be more disturbing is … Read more »
You may have heard that “SEO is not rocket science”, however what organic SEO is, is a consummate process that is not only time consuming and meticulous, but each stage demands the proper balance of on-page and off-page SEO factors to secure a stable long-term search engine position.
How To Grow an Organic Ranking … Read more »
Like anything, SEO is a tool that has it’s place in the grand scheme of things, sometimes you need a hammer, other times you need a screwdriver. So, essentially knowing how and when to employ SEO, can be more pertinent than that the defining motive of why.
In order to keep the reading time brief, … Read more »
February 15, 2008 – 11:08 am
There is something about using distinct visual analogies to illustrate parallels between search engines (the jungle), traffic (information foragers), competition (predators) and survival in the algorithmic food chain.
Just like a jungle, survival in the SERPs (search engine results pages) can be tricky. The uncertainty of search engine algorithms, the survival based impulses that by default … Read more »
February 11, 2008 – 9:26 pm
Nothing like the World Wild Web – Stalking your Prey and the Thrill of the Hunt…
Just like a predator, the parallels between SEO, hunting keywords and hapless animals falling prey to the food chain while grazing wild in the safari are too common to be ignored. Despite the concept being a disturbing thought, the parallels, … Read more »
February 9, 2008 – 3:28 pm
Want to rank like a Search Engine V.I.P? Then you need to dress up your content and link popularity to get your name on the (Top 10) list.
Although quality, like beauty, is in the eyes of the beholder. Search engines are algorithmic and only do as they are told to maintain the quality of the … Read more »
February 8, 2008 – 12:37 am
Never discount the power of titles, links or content for procuring a high ranking search engine position. More importantly, their numeric equivalents and ratios that impact search algorithms.
For those unfamiliar with the fundamental building blocks of on page and off optimization, each of the following components have a profound influence on how search engines view … Read more »
February 2, 2008 – 1:53 pm
Just like numbers, your stats never lie. It doesn’t really matter how you feel about it on a subjective level 4+4=8 and that’s all there is to it.
If you’re not one to study your Web Analytics & Website User Interaction, here are a few reasons why you may wish to reconsider…
Researching Visitor Trends Tracking … Read more »
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