Category Archives: Search Engine Optimization

Theming your Content for Higher Search Engine Results

January 20, 2010 – 9:34 am

Search engine optimization (SEO) is the process of streamlining the content, site architecture and links of a website to produce relevant signals to search engines. These signals of relevance in turn augment the website to produce higher organic positions for related keywords and key phrases in the search engines index.
Search engines assess the degree of [...]

By Jeffrey Smith | Tagged Search Engine Optimization Tactics, Search Engine Optimization Tips, Search Engine Optimization Tutorials, Semantic Silos and Site Structure, SEO, Theming through Siloing | Comments (6) | seo

Crucial Search Engine Optimization Tips

January 11, 2010 – 4:15 pm

One of the primary objectives of SEO (search engine optimization) is to create structure and manage multiple layers and processes to create an optimal signal for search engines. One of those signals is link equity. Wasted link equity is often responsible for segments of a website not receiving enough prominence for keywords from search engine [...]

By Jeffrey Smith | Tagged Link Equity Link Flow and Link Velocity, Search Engine Optimization, Search Engine Optimization Tips, SEO, Tiered Site Architecture, Top DOwn Site Architecture | Comments (6) | seo

Keyword Research and Search Engine Positioning

January 2, 2010 – 12:21 pm

Never underestimate the power of SEO and acquiring a top 3 position for multiple keywords in search engines. Since no two consumers think or search alike, the common keyword threads they do use should be anticipated and optimized in order to maximize your websites search engine positioning and corresponding market share.
Enquiro composed an eye tracking [...]

By Jeffrey Smith | Tagged Eye Tracking and The Golden Triangle, Improving Click Through Conversions, keyword-research, Long Tail and Mid Tail Search Engine Positioning, Ranking-Above-the-Fold, SEO, SEO Keyword Research, SEO Positioning | Comments (9) | seo

Spending Link Equity Wisely

December 25, 2009 – 11:58 am

Getting link equity out of a website means that every link used to (a) link to another page or (b) leaving any page is optimal for passing on hierarchical intent to the page it links to. In other words, make each link count. Although the ramifications of this type of analysis and implementation are [...]

By Jeffrey Smith | Tagged Internal Links and Peer Review, Link Equity, Link Weight, On Page Link Graph, Ranking Credit, SEO, SEO Link Weight | Comments (9) | seo

The Value of Search Engine Optimization

December 10, 2009 – 9:19 pm

The value of search engine optimization is based on the price per conversion you are able to garner from the various types of traffic each keyword delivers. The tactful art of intercepting consumer intent with a well optimized landing page can translate into a windfall of ROI.
The objective is simple, position as many relevant keywords [...]

By Jeffrey Smith | Tagged organic-search-engine-optimization, Search Engine Optimization vs PPC, SEO, SEO and Value, SEO is Priceless, The Value of SEO, Top Rankings and Search Engine Optimization | Comments (4) | seo

SEO Purpose vs. Perspective

December 10, 2009 – 8:30 am

There was an old saying that comes to mind, “If a tree falls in the woods and no one is around, will it make a sound?”, similarly if your website is optimized using SEO for a specific keywords and no one uses it to find your website, is it worth it?

Value is Relative
To answer that [...]

By Jeffrey Smith | Tagged Keyword Positioning or Market Share, SEO, SEO Perspective, SEO Purpose | Comments (2) | seo

Need More Search Engine Trust? Link Out!

December 5, 2009 – 12:01 pm

Just wanted to share a few effective SEO tips for increasing the degree of search engine trust your website can garner. Most people make the mistake of hording link juice or “not linking out” to other sites from their website in an attempt to preserve their domain and ranking authority.
However, did you know that nothing [...]

By Jeffrey Smith | Tagged Hub Status and Outbound Links, Linking Out to Create Trust, Outbound Links and The Link Profile, Seach Engine Trust and Authority, Search Engine Optimization, Search-Engine-Trust, SEO | Comments (4) | seo

Sacrificing Content for Relevance using SEO

November 5, 2009 – 8:22 am

Sometimes you have to “make sacrifices” to keep your website lean, relevant and mean. Every time you add content to your website, the global term weights shift within that site which could either (a) steer the site off topic by diffusing the underlying structure of the sites semantic relevance or (b) improve or decrease rankings [...]

By Jeffrey Smith | Tagged Contuniuty of Content Links and Conversion, Pruning Content to Avoid Theme Diffusion, SEO, SEO Landing Page, Theme Relevance, Using 301 Redirects for Rankings, Virtual Theming | Comments (1) | seo

What Do Search Engines Know, That We Don’t?

October 27, 2009 – 12:06 am

Search engines keep a running keyword tally of which pages you have, who links to them, what they are about and how popular they are. If somewhere on some page in your site any two keywords exist then the crawlers have mapped it. If a link can be crawled and the page is still active, [...]

By Jeffrey Smith | Tagged Information Retrieval and IDF, Search Engine Optimization Principals, Search Engine Optimizaton Theory, search-engines, SEO | Comments (9) | seo

Anchor Text Optimization: Optimizing Links with SEO

August 27, 2009 – 9:19 am

Anchor text (the text in a link) and anchor text optimization (a facet of SEO), provides webmasters with a unique opportunity to sculpt a preferential or tiered pecking order.
Using keyword-rich anchor text cultivates continuity with search engines as well as assists human visitors (the ones that pay the bills) in understanding which characteristics are expected [...]