Category Archives: Search Engine Optimization

SEO For Dummies

March 18, 2010 – 9:54 am

If you’ve made it to this page, you’ve probably done at least some preliminary research on SEO. You might have mastered the concept of link flow or the art of content creation. Or, you may merely appreciate the growing importance of SEO in the business world. Either way, there are a two main elements you [...]

By Elizabeth Murphy | Tagged off-page-seo, on-page-seo, Search Engine Optimization for Dummies, SEO | Comments (15) | seo

International SEO, Social Media and Website Promotion

March 15, 2010 – 9:09 am

Are you thinking to narrow or perhaps “too national” when it comes to SEO and augmenting your global presence? There is a reason for the www in front of your URL, it is after all the world wide web…
But what does this mean to you? The WWW implies that somehow in some way, shape or form that you can augment your [...]

By Jeffrey Smith | Tagged International Link Building, International Search Engine Optimization, International Social Media Exposure, Search Engine Optimization, SEO, Using the WWW for Promotion | Comments (3) | seo

Which Types of Keywords are Best for SEO?

March 14, 2010 – 2:28 pm

One of the most neglected notions about SEO is that most websites gain traction from long-tail and mid tail keywords. Even though you may want to rank for the most competitive keywords, is it worth the time, energy and effort vs. using keyword research and ranking for dozens if not hundreds of less competitive keywords [...]

By Jeffrey Smith | Tagged Landing Pages, Measuring Results, Sales Conversion, Search Engine Optimization, SEO, SEO and Keyword Research, Which Consumers Convert, Which Keywords Convert | Comments (12) | seo

3 Primary SEO Principles

March 13, 2010 – 1:35 pm

If queried on what the three primary and fundamental SEO ranking factors are for enhancing a website in the SERPs, the response, based on order of importance my reply is (1) a body of themed and relevant content (b) keyword-rich internal links and deep links from other sites (3) and in-depth keyword research mirrored within [...]

By Jeffrey Smith | Tagged internal-links, keyword-research, Market Analysis, Search Engine Optimization, SEO, SEO Metrics and Variables, SEO Principles, Site Architecture | Comments (8) | seo

Which SEO Metrics Carry the Most Weight?

March 8, 2010 – 4:58 pm

What SEO metrics pass the most weight? Search Engine Optimization (SEO) is all about balance within a virtual ecosystem of variables. If one recedes, the infrastructure which supports a competitive keyword could crumble creating vacillations in the SERPs (search engine result pages).
Here are some of the metrics we pay attentions to and [...]

By Jeffrey Smith | Tagged Content Volume, content-relevance, Deep-Links, external-links, internal-links, Post Frequency, Ranking Factors, Search Engine Optimization, SEO, SEO Metrics, Site Age | Comments (4) | seo

Theming your Content for Higher Search Engine Results

January 20, 2010 – 9:34 am

Search engine optimization (SEO) is the process of streamlining the content, site architecture and links of a website to produce relevant signals to search engines. These signals of relevance in turn augment the website to produce higher organic positions for related keywords and key phrases in the search engines index.
Search engines assess the degree of [...]

By Jeffrey Smith | Tagged Search Engine Optimization Tactics, Search Engine Optimization Tips, Search Engine Optimization Tutorials, Semantic Silos and Site Structure, SEO, Theming through Siloing | Comments (6) | seo

Crucial Search Engine Optimization Tips

January 11, 2010 – 4:15 pm

One of the primary objectives of SEO (search engine optimization) is to create structure and manage multiple layers and processes to create an optimal signal for search engines. One of those signals is link equity. Wasted link equity is often responsible for segments of a website not receiving enough prominence for keywords from search engine [...]

By Jeffrey Smith | Tagged Link Equity Link Flow and Link Velocity, Search Engine Optimization, Search Engine Optimization Tips, SEO, Tiered Site Architecture, Top DOwn Site Architecture | Comments (7) | seo

Keyword Research and Search Engine Positioning

January 2, 2010 – 12:21 pm

Never underestimate the power of SEO and acquiring a top 3 position for multiple keywords in search engines. Since no two consumers think or search alike, the common keyword threads they do use should be anticipated and optimized in order to maximize your websites search engine positioning and corresponding market share.
Enquiro composed an eye tracking [...]

By Jeffrey Smith | Tagged Eye Tracking and The Golden Triangle, Improving Click Through Conversions, keyword-research, Long Tail and Mid Tail Search Engine Positioning, Ranking-Above-the-Fold, SEO, SEO Keyword Research, SEO Positioning | Comments (12) | seo

Spending Link Equity Wisely

December 25, 2009 – 11:58 am

Getting link equity out of a website means that every link used to (a) link to another page or (b) leaving any page is optimal for passing on hierarchical intent to the page it links to. In other words, make each link count. Although the ramifications of this type of analysis and implementation are [...]

By Jeffrey Smith | Tagged Internal Links and Peer Review, Link Equity, Link Weight, On Page Link Graph, Ranking Credit, SEO, SEO Link Weight | Comments (12) | seo

The Value of Search Engine Optimization

December 10, 2009 – 9:19 pm

The value of search engine optimization is based on the price per conversion you are able to garner from the various types of traffic each keyword delivers. The tactful art of intercepting consumer intent with a well optimized landing page can translate into a windfall of ROI.
The objective is simple, position as many relevant keywords [...]