in Search Engine Optimization by Jeffrey_Smith

Anchor text (the text in a link) and anchor text optimization (a facet of SEO), provides webmasters with a unique opportunity to sculpt a preferential or tiered pecking order.

Optimizing Internal and External Link Anchor Text

Optimizing Internal and External Link Anchor Text

Using keyword-rich anchor text cultivates continuity with search engines as well as assists human visitors (the ones that pay the bills) in understanding which characteristics are expected on the destination page. If a link says blue shoes, then would expect to see blue shoes if they clicked it.

To search engines, keywords incubate context; so, by linking to a page enough times with a specific keyword, those links will earmark that page as a destination for those keywords.

A page with 100 internal pages linking to it and 25 inbound links from other websites, makes that page a candidate for the keywords contained in the links.

Depending on how structured the on page elements are, such as the title, meta description, if there are synonyms that create additional context within the on page content determine how that page fares in the search engine results pages.

By linking to a specific page multiple times, it produces a type of topical coherence (like a road map or blueprint) that shares its purpose with the rest of the website.

How do you get the most out of links?

Much like a table of contents, the  link graph within a website determines which pages correspond specifically to what topic or keywords.

Wikipedia is a prime example of consistent naming conventions that follow a logical progression of internal linking and co-occurrence (every time a word appears, it links to one specific page). As a result, Wikipedia results are often found with double rankings at the helm of virtually any keyword.

By theming your internal links, it increases keyword potency and unlocks and inherent ranking factor in your site architecture which translates into increases in search engine rankings.

Ideally you should have a threshold which proportionately dials-in your main keyword first, by linking from your strongest pages first (such as a homepage or other highly trafficked page).

Then, you can use other aspects of on page optimization (such as alt attributes in images, secondary navigation, sitemaps or external links) to create a holistic profile for each preferred landing page in your website.

Applying Optimized Anchor Text

For example, if I have product pages that contain multiple colors for a specific product, it is only natural that on the red model page there might be links to the blue model, the black model, the yellow model, etc.

By using the modifier (the color) and providing links to the other models (with the color as the anchor text/link) such as black laptop computer, your page still gets credit for the root phrase (which in this instance is laptop computer).

By varying the array of inbound and internal links, you can create keyword stemming for each page so it can rank for multiple variations any time a search engine can latch on to an individual or paired keyword based on the elements on that page.

This could mean an instance in the title, another keyword instance in the meta tags and an instance of a third keyword on the page itself somewhere in the body text could be significant enough to produce a direct hit from a search query (based on how reputable and topically themed your website is).

In addition, if you linked to the black laptop page from another segment of the website with additional anchor text such as Apple, Toshiba, or Dell and the suffix laptop computer and incorporated those keywords into the title or meta description; you have effectively created a feedback loop of pertinent data that unifies the subject of the page.

If someone search for black apple laptop computer in a search engine, since you have internal links referencing that page with color specific inbound links (black, red, blue, etc.) and anchor text via internal links pointing at that same page with manufacturer/brand keyword modifiers; the cross-pollination of relevance from the links produces a hybrid ranking.

This hybrid/fusion of links to the destination page allows that page to rank higher with less dependency on off page ranking factors (links from other sites).

If you just had an “aha” moment, we understand.  The gravity implied by this statement is immense; essentially, your own website can produce its own ranking factor and authority from internal links.

Just like the first example above, with additional links, the same page could even rank for the keywords Apple Computer, Dell Computer, Toshiba Laptop, etc. based on the strength of the page or the domain if cultivated properly.

The more internal links you can develop from relevant pages within your website to other relevant pages reinforces a logical array of naming conventions that correspond with what a person might type to find your product or service.

SEO involves optimizing your on page content to correspond to as many potential keywords that would mirror a motivated buyers search behavior.

Although the premise of anchor text optimization seems rudimentary, it is one of the most significant and powerful SEO techniques that you can implement (from the start) instead of having to go back and fix sub-optimal link architecture after the fact. 

Read More Related Posts
The Rise and Fall of Rankings
Search engine results and their respective positions rarely stand still. In fact, we know from SEO that search results constantly vary, fluctuate, rise and fall, like the tide endlessly churning ...
READ MORE
Business to Business Internet Marketing
Have you ever felt you may have targeted the wrong audience with your advertising and marketing efforts? Chances are your revenue model could increase sales conversion dramatically as a result ...
READ MORE
Does Your 2009 Marketing Budget Include SEO?
As 4th quarter (Q4) earnings are tabulated, companies who experienced record growth as a result of SEO are eager to initiate their online marketing objectives for the first quarter of ...
READ MORE
Optimizing Titles and Descriptions for On Page Continuity
Despite our best predictions with SEO, you can never pin-point with accuracy which keywords from a title tag, meta description or combined occurrence of a keyword on a page search ...
READ MORE
Web Site Marketing or Website Marketing – Optimizing Multiple Keywords
What is the best SEO method to target new keywords for new rankings? Is it better to try and make one page rank for multiple keywords or is a unique ...
READ MORE
Check Your Site for Off Page SEO Penalties
When it comes to SEO (search engine optimization), it's not always the obvious things you can see that can potentially harm your rankings or websites' reputation. With the primary emphasis for ...
READ MORE
The Gravity of SEO
Just like the laws of momentum or newtons law, when it pertains to SEO, what goes up, must comes down. Its important to remember this when attempting to find the ...
READ MORE
If Content is King, Relevance is Queen!
We’ve all heard that content is king, but what kind of kingdom are you giving your people? The average marketer will run a totalitarianism kingdom, in which all content focuses around ...
READ MORE
How to Dethrone Competitors using SEMRush, Compete, SpyFu and Alexa.
Looking for a quick way to data mine competitors keywords to determine if they are worth the hassle to optimize? After reading this quick SEO tip and using a few ...
READ MORE
Internet Marketing or SEO?
For those unfamiliar with SEO, it is an acronym for search engine optimization; SEO roughly translates as a systemic method to achieve higher rankings in search engines for specific pages ...
READ MORE
The Rise and Fall of Rankings
Business to Business Internet Marketing
Does Your 2009 Marketing Budget Include SEO?
Optimizing Meta Titles and Descriptions
Web Site Marketing or Website Marketing – Optimizing
Does Your Site Have Off Page SEO Penalties?
The Gravity of SEO
In the Kingdom of Content, Relevance Rules
SEO Tips to Find Competitors’ Keywords
Internet Marketing or SEO?

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

14 thoughts on “Anchor Text Optimization: Optimizing Links with SEO
  1. SEO David says:

    The Wikipedia example is a good one. They are not afraid to link ad nauseum within their text to dozens of related pages on their website. On some pages, the only words with no hyperlink are “the” and “a”.

  2. @David:

    I could see how for some, Wikipedia’s internal link structure is over the top.

    Not to mention they typically have 3 or more pages behind each ranking (either noindex or blocked by robots.txt) that funnel link flow to each page like a massive index/compendium.

    Imagine trying to sift through that for relevance. They figured the bots could take it, so, just call that the pipes under the surface.

    It would be interesting to download and dissect it as en experiment (just to see how they coded it). However, in the meantime, emulating a few layers alone is more than enough to blow past most competitors.

    I use them often as a reference due to the simplicity and effectiveness of their site architecture.

    Also, if its SEO we are talking about, they (Wikipedia’s developers) have mastered it as a mere side effect of their CMS (so, people should learn from their example).

  3. This is especially effective for bloggers who’ve written many articles on a particular subject. You can pass along good value to articles within your own site by linking to them using “quality” anchor text in other articles that you write.

  4. Anchored text is very important to optimize one site’s page in able to have a targeted traffics that may help your SERP to be in good posotion. People sometimes over do it because they want to have an instant ranking but in real, you will not get much benefit from it so do it in moderate to have a better results.

  5. Cheap SEO says:

    can you tell me , one article submission is multiple directories is correct or not

  6. anchor text seo is a process of creating links whether it can be inbound links or outbound links. These are helpful in optimizing the pages. Does anchor is the major part in seo ?

  7. I am learning to promote my new website about Myanmar travel information, which is not even fully developed yet. At the moment All I can do is to put anchor texts within my website.

  8. Ive just begun adopting a method like this on many of my own sites. I think (and please correct me if Im wrong) its worthwhile linking out to numerous high authority type sites also, and not just those, “onsite”.

Comments are closed.