in Search Engine Optimization by Jeffrey_Smith

Do “Catchy Headlines and Snazzy Titles” that use SEO to rank higher increase conversion? It stands to reason that getting the attention of the reader can make the difference between a thriving online presence or zero traffic for your website.
Do Catchy Titles Have Higher Click Through Rates, by SEO Design Solutions.
When you think about it, having a well positioned value proposition in your headline (an SEO friendly title) lends itself to the propensity of actually being clicked vs. skimmed and overlooked. Conversion starts the moment they look at your search result.

It ‘s the little things that make the difference when people are skimming search engine results that can obscure your pages from their vision such as a title that looks like all the others on that page.

If someone took the time to write a thoughtful, concise and informative title, the intuitive assumption is, the content residing on that page is truly unique and above par. Write a great hook (catchy title) to trigger reader response and your pages can virtually get flooded with traffic. Likewise, if your content is well written, informative and engaging then you can expect an increase in sales conversion. The bottom line is, you get one shot (for that search), don’t blow it.

Your title should say it all.

Let’s talk about the title tag, although the first instinct is to try to fit all possible variations of your keywords with plural form and acronyms as well, another strategy suggests that your title should be a snapshot of what to expect when the reader engages your page. This lessens the feeling of getting baited or duped into a page, when the content is wishy washy. Sure, people are trigger happy on the mouse button, but even more agile in clicking the back button.

In looking at the grand scheme of things for your SEO, Top 10 Positions are great, but sometimes you have to realize that people type in the strangest queries in search engines, and believe it or not, even in Google they don’t always find what they’re looking for on the first page. Contrary to popular belief, people actually drill deeper into search engines looking for more meaningful content, and titles play a major role in this phenomenon. Particularly when they are looking for the best pricing rates when considering a new product or service.

Call it curiosity, boredom, or whatever you like, but by using this as part of your SEO strategy, you can blanket the top 10, top 20 and top 30 results with variations on a theme to increase your online exposure.

Blogs, for example, have a tendency to rise easily in search engines, if your site has any authority, combined with link building, you could easily research a term using a keyword discovery tool, write a blog about it (using a compelling yet keyword rich title) publish and socially bookmark it to preserve it’s longevity. In addition you could employ article marketing to hit the search engines from another angle, or add a new page to your website (with strong internal links) as the Trifecta to extend your coverage of the top 30 even further.

If you truly analyze your stats and see just how much traffic arrives from the long tail or unintentional optimization of keywords that exist on your pages, then this positioning tactic is a worthwhile pursuit.

If you are receiving 85% of your traffic for instance, from long tail searches, then the natural solution would be a healthy combination of creative copy writing for the titles and introductions (since they are what show up in the title and description area in search engines). Top 10 is great, but top 20 can be equally as lucrative to target your optimization.

Read More Related Posts
SEO Tips to Find and Qualify Directories
Today's SEO tip is about using citation and search modifiers to find creative solutions for link building. Citation (a websites footprint or popularity matrix) is a prominent principle used by ...
READ MORE
Template Optimization Tips by SEO Design Solutions
This is the follow up post for SEO Tips for Websites Templates part 1. In this post we discuss how to optimize each segment of your web pages to create ...
READ MORE
SEO, Digital Assets and Moving Past into the Sales Funnel
Search engine optimization (SEO) is based on the premise of acquiring search engine rankings, yet rankings alone are not the solution to increased sales conversion. Just like PPC (pay per ...
READ MORE
Block Segmentation, Duplicate Content, SEO and IR
Often you hear about the need to prevent duplicate content within your own website as it applies to SEO, but why? This is our take on why creating uniquely distinct ...
READ MORE
8 Factors for SEO Rankings
The following bullet points are a consolidation of a few of the Top SEO Ranking Factors that authority sites use to dominate search engine results daily. Understanding Internal Link Anchor Text ...
READ MORE
Puzzled About Landing Page Performance?
The saying you can lead a horse to water, but can’t make them drink is the equivalent of bringing a visitor to a landing page through paid search, banners, contextual ...
READ MORE
Optimizing Titles and Descriptions for On Page Continuity
Despite our best predictions with SEO, you can never pin-point with accuracy which keywords from a title tag, meta description or combined occurrence of a keyword on a page search ...
READ MORE
Scale or ...
The only difference between and market-dominant authority site (replete with SEO), a keyword-sniping niche site, a vast shopping cart filled with thousands products or a blog is scope, scale, resource ...
READ MORE
WordPress SEO Plugin SEO Ultimate Version 1.9 Released
The WordPress SEO plugin from SEO Design Solutions has been upgraded once again. This release adds the unique functionality of tag editing for category archives and Category archives are ...
READ MORE
Shopping for SEO Companies
When you are searching for SEO companies to assist you in achieving better rankings for your Web site, make sure you do your due diligence as far as comparison shopping. ...
READ MORE
SEO Tips for Link Building and Directory Submissions
SEO Tips for Website Templates Part 2
SEO: Moving Past Just Rankings
Block Segmentation, Duplicate Content, SEO and IR
8 SEO Ranking Factors
Why Most Landing Pages Fail
Optimizing Meta Titles and Descriptions
SEO Reality Check! Scope, Scale, Resource and Intent
SEO Ultimate WordPress SEO Plugin Version 1.9 Released
Shopping for SEO Companies

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

17 thoughts on “Catchy Titles Have Higher Click Through Rates
  1. Iam highly inspired by the Quality of service provided by your Site.
    I hope you will help me sell my Book Proposal for Funding – very soon, and you will help me get an Agent for Publishers who pay Writers to Write Books.
    Thanks a lot.

  2. Agatha says:

    Hi

    i think Catchy tags should be relevant to your site content.if you need the most relevant result then catchy title gives you right way to your search

    Regards
    Agatha

Comments are closed.