in Search Engine Optimization by Jeffrey_Smith

Do “Catchy Headlines and Snazzy Titles” that use SEO to rank higher increase conversion? It stands to reason that getting the attention of the reader can make the difference between a thriving online presence or zero traffic for your website.
Do Catchy Titles Have Higher Click Through Rates, by SEO Design Solutions.
When you think about it, having a well positioned value proposition in your headline (an SEO friendly title) lends itself to the propensity of actually being clicked vs. skimmed and overlooked. Conversion starts the moment they look at your search result.

It ‘s the little things that make the difference when people are skimming search engine results that can obscure your pages from their vision such as a title that looks like all the others on that page.

If someone took the time to write a thoughtful, concise and informative title, the intuitive assumption is, the content residing on that page is truly unique and above par. Write a great hook (catchy title) to trigger reader response and your pages can virtually get flooded with traffic. Likewise, if your content is well written, informative and engaging then you can expect an increase in sales conversion. The bottom line is, you get one shot (for that search), don’t blow it.

Your title should say it all.

Let’s talk about the title tag, although the first instinct is to try to fit all possible variations of your keywords with plural form and acronyms as well, another strategy suggests that your title should be a snapshot of what to expect when the reader engages your page. This lessens the feeling of getting baited or duped into a page, when the content is wishy washy. Sure, people are trigger happy on the mouse button, but even more agile in clicking the back button.

In looking at the grand scheme of things for your SEO, Top 10 Positions are great, but sometimes you have to realize that people type in the strangest queries in search engines, and believe it or not, even in Google they don’t always find what they’re looking for on the first page. Contrary to popular belief, people actually drill deeper into search engines looking for more meaningful content, and titles play a major role in this phenomenon. Particularly when they are looking for the best pricing rates when considering a new product or service.

Call it curiosity, boredom, or whatever you like, but by using this as part of your SEO strategy, you can blanket the top 10, top 20 and top 30 results with variations on a theme to increase your online exposure.

Blogs, for example, have a tendency to rise easily in search engines, if your site has any authority, combined with link building, you could easily research a term using a keyword discovery tool, write a blog about it (using a compelling yet keyword rich title) publish and socially bookmark it to preserve it’s longevity. In addition you could employ article marketing to hit the search engines from another angle, or add a new page to your website (with strong internal links) as the Trifecta to extend your coverage of the top 30 even further.

If you truly analyze your stats and see just how much traffic arrives from the long tail or unintentional optimization of keywords that exist on your pages, then this positioning tactic is a worthwhile pursuit.

If you are receiving 85% of your traffic for instance, from long tail searches, then the natural solution would be a healthy combination of creative copy writing for the titles and introductions (since they are what show up in the title and description area in search engines). Top 10 is great, but top 20 can be equally as lucrative to target your optimization.

Read More Related Posts
Google Algorithms Changes and SERP Watching
It is no secret to those involved in SEO that Google has recently rolled-out or is testing some newly enhanced features (for usability and design) as well as tweaks to ...
READ MORE
Is Your Search Engine Optimization Present Tense SEO?
An interesting take on SEO was presented to me yesterday from one of our sales agents which made me aware that most SEO companies are still using methods and tactics ...
READ MORE
Getting the Wrong Traffic? Pass it On...
Being a strong middle man is crucial to your return on Search Engine Optimization. Before embarking on an all out SEO blitz, it’s important to take a step ...
READ MORE
Clicks, Keywords and Conversion
You hear terms like clicks, keywords and conversions thrown around in SEO (search engine optimization) and SEM (search engine marketing), but what is the bottom line? Impressions matter, but without clear ...
READ MORE
The difference between zero and hero online can boil down to if your website is optimized properly for the terms most searched in your industry. With 70 % of the ...
READ MORE
Duplicate Content, What is it and How to Avoid it!
You've heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? If you have a WordPress site, ...
READ MORE
SEO Dependency – Do Your Rankings Rely Too Much on The Home Page?
Are your search engine rankings depending too much on one page (like your homepage) or one sub folder of your website? If so, here are a few tips to spread ...
READ MORE
Gaining Attention/Market Share through Value Based Conversion
In an attempt to corner “the attention market”, utilizing competitive market intelligence in tandem with practical investigation one can increase the trajectory of happenstance to funnel traffic and engagement to ...
READ MORE
Avoiding SEO Errors
Despite the notion that SEO is simple, one mistake from syntax or a flawed setting could take weeks for a website to recover. Be warned, SEO is more than just ...
READ MORE
Free Yourself From Pay Per Click Advertising
For many the notion of liberating their advertising budget from PPC (pay per click) marketing and using an alternative such as SEO is a frightening gesture. Although fear can be a ...
READ MORE
Google Algorithm Changes and SERP Watching
Is Your Search Engine Optimization Present Tense SEO?
SEO and Referrals
Clicks, Keywords and Conversions
Go from Zero to Hero with Seo Web
Duplicate Content, What is it and How to
SEO Dependency – Do Your Rankings Rely Too
Gaining Attention/Market Share through Value Based Conversion
Avoiding SEO Errors
Using SEO to Free Yourself from PPC

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

17 thoughts on “Catchy Titles Have Higher Click Through Rates
  1. Iam highly inspired by the Quality of service provided by your Site.
    I hope you will help me sell my Book Proposal for Funding – very soon, and you will help me get an Agent for Publishers who pay Writers to Write Books.
    Thanks a lot.

  2. Agatha says:

    Hi

    i think Catchy tags should be relevant to your site content.if you need the most relevant result then catchy title gives you right way to your search

    Regards
    Agatha

Comments are closed.