Are you thinking to narrow or perhaps “too national” when it comes to SEO and augmenting your global presence? There is a reason for the www in front of your URL, it is after all the world wide web…
Harness the Power of the WWW using International SEO
But what does this mean to you? The WWW implies that somehow in some way, shape or form that you can augment your SEO strategy by using exposure to other countries, cultures and websites through leveraging the power of the web.
Taking a few tips from our SEO playbook, you can always visit the search engine URL by country and use a few search operators to find which sites have authority.
For example in this post, we discussed the power of the WWW standalone search to find the sites with the most dominance. In another post (on finding online directories) we showed you how to leverage the power of the AND Boolean search operator in tandem with select keywords; and yet in another post, we show you how to use the wild card search to find hidden online opportunities.
Since we are not the only ones who think like this, another quick tip is to use ALEXA which is well versed in international territories, as least how they pertain to the most visited and frequented sites online.
If I visit ALEXA (by country) I can quickly skim to see if there are any related websites which could yield opportunities for advertising, cross-promotion or links, or I can use Google and use the country extention and use the WWW, Wildcard or Boolean Search operators to find link-rich properties.
For example using Google.co.uk I was quickly able to find bebo and orkut, using Alexa I was able to findproperties like folkd, jumptags, ning and others. The point is, if you have a product or service and there is an international audience, don’t overlook the power of international promotion, social media or international link building to add a more robust link profile or referrer base to increase the potency of your SEO.
Aside from that application alone, you can always add additional languages to your website using translators (although I would encourage someone from that culture to edit your work) or create software, plugins, themes or modules to promote in those countries which can provide link weight back to your ideal web property.
Read More Related Posts
You have heard of first link priority right? I prefer the take of Andy Beard on this one...which is test it first and then test it again and again, but ...READ MORE
What if you have a page in your website and for whatever reason it is completely ignored by search engines? What actionable intelligence can you use to employ as a ...READ MORE
Search engine optimization (SEO) and pay per click marketing differ in many ways. The distinction is primarily in the way that they both measure return on investment and track conversion. ...READ MORE
I believe as an SEO, we often have the tendency to get "to caught up" chasing search engine algorithms and phantoms in an attempt to reverse-engineer ripples and effects rather ...READ MORE
Search engines view each page in your website as a unique micro-site. As a result, each page can rank on its own accord if the appropriate signals are created. Building ...READ MORE
One of the great things about Firefox is how extensible it is. Its enormous add-on library includes themes, persona's, search packs and, most importantly, extensions that add features and tools ...READ MORE
The following bullet points are a consolidation of a few of the Top SEO Ranking Factors that authority sites use to dominate search engine results daily. Understanding Internal Link Anchor Text ...READ MORE
Just like a healthy diet, having a balanced array if nutritional variety serves the overall goal (which is to create holistic health for all functions of the body). Much in ...READ MORE
65% of competitive keywords are captured as a result of superior on page optimization. Its not always the off page optimization that is the deciding factor. Dealing with link loss ...READ MORE
This SEO video discusses the importance of understanding the reason why selecting the right keywords is important; and why matching their expectation is critical for conversion. Keywords are the bridge ...READ MORE
Are Your Landing Pages Optimized with First Rank
How to Improve your Pages SEO Score
SEO Vs. PPC, Which is Better?
Google Founder Sergey Brin on Search, Google, and
How to Develop Domain Authority With Deep Links
4 Essential Firefox Plugins to Help Your SEO
We Know, It’s Not Just About SEO
SEO Tips to Improve Rankings