Are you thinking to narrow or perhaps “too national” when it comes to SEO and augmenting your global presence? There is a reason for the www in front of your URL, it is after all the world wide web…
But what does this mean to you? The WWW implies that somehow in some way, shape or form that you can augment your SEO strategy by using exposure to other countries, cultures and websites through leveraging the power of the web.
Taking a few tips from our SEO playbook, you can always visit the search engine URL by country and use a few search operators to find which sites have authority.
For example in this post, we discussed the power of the WWW standalone search to find the sites with the most dominance. In another post (on finding online directories) we showed you how to leverage the power of the AND Boolean search operator in tandem with select keywords; and yet in another post, we show you how to use the wild card search to find hidden online opportunities.
Since we are not the only ones who think like this, another quick tip is to use ALEXA which is well versed in international territories, as least how they pertain to the most visited and frequented sites online.
If I visit ALEXA (by country) I can quickly skim to see if there are any related websites which could yield opportunities for advertising, cross-promotion or links, or I can use Google and use the country extention and use the WWW, Wildcard or Boolean Search operators to find link-rich properties.
For example using Google.co.uk I was quickly able to find bebo and orkut, using Alexa I was able to findproperties like folkd, jumptags, ning and others. The point is, if you have a product or service and there is an international audience, don’t overlook the power of international promotion, social media or international link building to add a more robust link profile or referrer base to increase the potency of your SEO.
Aside from that application alone, you can always add additional languages to your website using translators (although I would encourage someone from that culture to edit your work) or create software, plugins, themes or modules to promote in those countries which can provide link weight back to your ideal web property.