So it’s that time of the year again when Google updates the Toolbar Page Rank (the little green bar with a rating system of 1-10 for each page). This phenomenon is known in the SEO community as the TBPR Export or Toolbar Page Rank Export.
Despite the fact if you’re for or against the validity of Page Rank, are ecstatic or indifferent, it sure is exciting to see what the reaction is when your website either makes the grade and graduates to the next milestone, stays the same or is down graded to something more fitting (if you were aggressively link building from played out overrated neighborhoods).
Personally, I am excited and look forward to seeing a more fitting rank for our site which despite the fact of having a site wide page rank of 2 (my fault for getting started so late in the game) has managed to shatter every misconception about the sandbox, not being able to rank in the top 10 or any of the assumptions that go along with creating a new website. National terms were jumping on board daily as a result of optimization techniques covered in my latest SEO article.
As a matter of fact, even though this site was registered in September of 2006, I was so busy with clients, that I never had a chance to give it the attention it deserved and it wasn’t until April of this year that I actually started writing content and building links, which is why it only eeked by with the low ball page rank. I can’t wait to see how things mix down in the Google Lottery, even knowing that website authority is really the main ingredient to achieving high rankings.
The moral of this post is, don’t get too caught up in the fairy tale, even as a PR2 site, you can still rank competitively against Rage Rank 3,4,5,6 and Page Rank 7 sites nationally for competitive terms, as you can see from some of the keywords we have managed to secure for our own website positioning in the SERPs.
Even with our supposedly puny little page rank of 2, I frequently take pleasure in how other SEO companies scratch their head trying to figure out if we have a pact with Google, or are just using solid search engine fundamentals as we breeze by them for keywords that are getting some serious traction (search volume). In any case, I don’t mind looking like the underdog since we enjoy traffic from hundreds of organic search terms as a result of striking the right balance of on-page or on-site factors such as design, placement of keywords, proper use of meta tags, strategic anchor text, strong internal links and naturally, off-page otherwise known as off-site link building to secure the mix. The great thing is all of our clients also enjoy the same results.
So, the next time you try to judge a book by it’s cover, you might want to peel open the cover and see what’s inside. Just like the tip of an iceberg, you never know.