in Search Engine Optimization by Jeffrey_Smith

Great news for the SEO industry has been introduced as a new opt in canonical tag attribute was announced by the Official Google Webmaster Central Blog.

Reduce the Negative Impact of Duplicate Content from Canonical URL's

Reduce the Negative Impact of Duplicate Content from Canonical URL's

Sculpting page rank and avoiding duplicate content using on page SEO is now easier than ever. Yet, will this be used for good or evil from savvy webmasters who are essentially able to determine which page gets the spoils and which page gracefully bows out of the index as the source?

Essentially, duplicate content can be created when:

  • when tags are used and reference the original source in a CMS system
  • when your website has not been configured properly on the server level (so your page is splayed into multiple variations like http://, http://www, or default, home, or index also being the same page as a forward slash / in the URL naming convention).
  • When parameters are used in a URL such as session ids, tracking code for analytics, etc.
  • when there are multiple variations of a page that either lacks content (so the navigation and default aspects of a page are considered similar) or the page contains a high percentage of exact match words and phrases.

If the source is within the URL, prior to this there was really no other option other than (a) trying to minimize the loss of link flow from internal linking (b) using a “noindex, follow” or (c) resorting to 301 redirects in a worst case scenario if a real penalty exists.

Say for example your original page was:

http://www.website.com/product.php?item=landing-page1 – and your CMS (content management system) added dynamic components such as…

http://www.website.com/product.php?item=landing-page1&trackingid=2742&sessionid=9361

Which are essentially parameters from a shopping cart or analytics platform. Now, by simply adding this code inside the head section of your document

link rel=”canonical” href=”http://www.website.com/product.php?item=landing-page1″

This works just like your other meta or link tags for CSS / link tags, which means you need to add the < and /> respectively to open and close the tag, the dynamically generated url parameters and the page itself are all pointing back to the original, which means your pages are no longer fighting amongst themselves as duplicates.

This is great news for SEO’s and the search engine optimization industry, since with a slight degree of programming, one can easily implement a Canonical URL’s PHP script (great job Joost as usual) to preclude dynamically generated content from siphoning or leeching away the ranking potential of your critical landing pages.

Even more importantly, you now have the ability to create additional supporting pages to augment a landing page or preferred page than ever. Which means you can truly sculpt the on page SEO factors without fear of suppressing other pages in the site.

Although most may ignore things like using tag pages for SEO or internal linking, however, when harnessed properly, they can outrank or stem into a variety of broad match keywords and create an aggregate rankings affect for more competitive keywords.

This essentially represents another tool for the toolbox for SEO’s and since search engines and search engine optimizers are inevitably playing off of each, this is a step in the right direction for controlling the quality within ones site and how it pertains to indexing and retrieval (specifically keeping the clutter in the search engines index to a minimum). 

Read More Related Posts
Keyword Research, SEO and Missed Opportunity
It seems that everyone talks about SEO, but the conversation is typically waist deep. The reason why is, if they spilled their most cherished testing methodologies, two things would happen ...
READ MORE
Carbon or Silicon What Defines Intelligence?
Search engines keep a running keyword tally of which pages you have, who links to them, what they are about and how popular they are. If somewhere on some page ...
READ MORE
Theme Density – The Ultimate SEO Ranking Factor
Even though theme density is not a well known term in search engine optimization, many will come to know this as SEO evolves. The root of this SEO model is ...
READ MORE
User Generated Content
For the implementation of SEO, Search engines like themed, structured topical data with a logical and intuitive navigation and site architecture. The downside many webmasters face is not having enough ...
READ MORE
SEO or Conversion Optimization?
What's the point of having a website if you don't have traffic? Sure, SEO can attract visitors but what good is that in the long-run if that traffic does not ...
READ MORE
Why Should Search Engines Rank Your Website?
Sounds like a harsh way to start off a blog post about SEO, but in actuality, if you are not promoting an internal page structure or preferred hierarchy from within ...
READ MORE
Competitive Keyword Relevance Thresholds and the Conversion Funnel
Who says less competitive keywords don't convert? You need to know three things about SEO to get started (1) which keywords to target (2) how many competing pages are in ...
READ MORE
Keeping SEO Natural
Don't be tempted by quick results in search engines. It is better to keep your technique and SEO approach natural when targeting competitive keywords. One trend I have noticed pertaining ...
READ MORE
Getting Back to Page1
Have you ever checked Google and your most cherished SEO ranking was missing in action? Even more disturbing, there is some unforeseen new website or several new sites in your ...
READ MORE
SEO Ultimate Module Manager
Planning is just as big a part of SEO as execution. If a flaw is present in either, the website pays the price. Built within the fabric of the SEO ...
READ MORE
Keyword Research and SEO Strategy
What Do Search Engines Know, That We Don’t?
Theme Density – The Ultimate SEO Ranking Factor
SEO and (UGC) User Generated Content
SEO or Conversion Optimization?
Why Should Search Engines Rank Your Pages?
SEO and Competitive Keyword/Relevance Thresholds
Keeping SEO Natural
SEO Tips for Getting Back to Page 1
SEO Tips for Using the SEO Ultimate Competitive

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

6 thoughts on “New Tag Minimizes Canonical URL’s
  1. SEO Services says:

    Great source of information ! Various Search Engine Optimization techniques are used as articles writing , link building , blogs display to generate competitive position for your website , hence these give an appropriate position to your URL.

  2. Ajay says:

    It will be helpful to generate competitive position for the website. Thanks to you for providing useful information !

  3. this is cool and intresting stuff

    thanks for sharing

    good luck

  4. Helen20 says:

    I don’t guess that each single student in whole world has a passion of essay thesis accomplishing! However, persons ,which don’t like writing should use help of great custom classification essays service and be happy with a result.

  5. rob says:

    great post love reading your seo blog

  6. Thanks Rob and all the best…

Comments are closed.