in Search Engine Optimization by Jeffrey_Smith

Search behavior is fueled by convenience, and just how convenient is the fact that search engines put information on the shelf and keep it fresh, structured and relevant until that refreshing moment that you type in a search and Ahhhhh, there it is…
search-behavior
Just remember, not all information is served fresh. Some posts or pages may take weeks or months to gain acknowledgment and finally burst into circulation (which is why it’s good to have SEO to expedite the process).

Despite your intentions you had when you create a page, how that content is interpreted, filtered and and how it’s retrieved from the index all depends on the keywords and the intent of the one conducting the search. Is it a one word search query? a broad match search? a detailed 3 word summary or a long tail query with 4 words or more? Depending on what you ask for, unique results are produced

Sure, there is nothing like refreshing cool, unfiltered, fresh relevant results, but we all know that this is not always the experience. Relevance can be likened to an algorithmic measurement based on metrics and how your content ages (like wine) until finding its ideal peak, velocity and exposure (ripeness) before receding off the horizon or being replaced by MORE relevant information (at least as deemed by the mechanisms of search).

Search is about facilitating a need, plain and simple. Combine that with happenstance and you have search behavior, which is an ever changing reality that even search engines attempt to algorithmically keep up with.

Remember, they are simply reacting to an organic mechanism *the way we engage, share and retrieve data for entertainment, trivia, commerce and everything in between.

Search behavior transcends demographics, marketing mediums or genres and can be reduced simply to what it is, people looking for ways to occupy time or fulfill a need. The vacuum of relevance that exists or becomes a reality every time someone conducts a search and if that search is met with approval or disdain is what creates the balance of exposure and engagement.

You can take into consideration the approach/method that best fits the profile of the individuals you intend to influence / attract, but beyond that point, it boils down to (a) do they need what your selling and (b) do they need it now?

If not, then don’t take it personal, the web is a very large place with fickle users abroad. Satisfaction is a fleeting thought with virtually thousands of businesses to select from to compete for your attention at the conclusion of every search.

You can appeal to the how to crowd, to build value, the trivia crowd with a top 10 list, the people ready to purchase by optimizing your main keywords with modifiers such as affordable [keyword] pricing, rates, costs, or the best deals on [keyword].

The point being, marketing is the medium, but you can’t blame the messenger for the message. Nor can can you make a website something more than it is, which is just a means to communicate a specific impulse, product, emotion or collection of feelings/impulses in which to fulfill/engage.

This projection / transference is the root of all online activity. You want something and somewhere, someone on the web more than likely has a website about it, or where to find it. Like a dog chasing its tail this perfect cycle unfolds for billions of users daily (desire / impulse / dismissal and new desire) with brands, businesses, creative types and consumers in between to create the holistic experience of web transparency and expression.

The takeaway for consideration here, is that search engines keep if fresh and archive that which no longer serves the attention vacuum created by constant queries.

The key is being grounded with a solid foundation (based on trust, authority and engagement) while remaining fleet enough to feed the media machine it is with relevant content so that it the spiders comes back to absorb and reciprocate your intent (via pages) to share with others. 

Read More Related Posts
Embracing SEO
Search engine optimization also known as SEO embraces multiple facets. Each facet is holistically integral to the collective aggregate that comprises a website. Through a plethora of tactics, techniques, timing ...
READ MORE
SEO and the sales pitch…Are you sending the right message?
If you’ve optimized your website, you’re probably receiving targeted traffic from search engines. You know what phrases prospects are searching with, to find your website. As we’ve said several times, ...
READ MORE
Observing SEO Metrics
If queried on what the three primary and fundamental SEO ranking factors are for enhancing a website in the SERPs, the response, based on order of importance my reply is ...
READ MORE
There are more ways to search than one...
When you think about the rate in which content is being created, imitated and shared online daily, the fact is each person has their own preferred method for assimilating information. We ...
READ MORE
Why Should Search Engines Rank Your Website?
Sounds like a harsh way to start off a blog post about SEO, but in actuality, if you are not promoting an internal page structure or preferred hierarchy from within ...
READ MORE
How to Pack an SEO Punch
Each page in your website should have a purpose. In fact, each page should pack an SEO Punch. If you have a multiple pages lacking a unified structure and site ...
READ MORE
Matt Cutts Interview Google and SEO
First I would like to thank Matt Cutts (Software Engineer and Chief of the Webspam Team for Google) and Eric Enge from Stone Temple Consulting for the great interview they ...
READ MORE
I am working on a link building theory / formula called the LPP Ratio(the links per page ratio), if I can find enough substance in the results, than I will ...
READ MORE
The Search for SEO Services
So your boss or upper level management finally got wind of SEO and the order has come from the corporate level to go and find the most reputable SEO company ...
READ MORE
“SEO Tactics” to Improve Search Engine Positioning
Instead of propagating hoopla with a long introduction or preamble, let's just get down to some real SEO tactics that you can put into practice to improve your website's search ...
READ MORE
Embracing SEO
SEO and the Sales Pitch
3 Primary SEO Principles
Search Engine Alternatives: Using Visual, Video and Image
Why Should Search Engines Rank Your Pages?
Each Page Should Pack an SEO Punch
Google SEO Tips: Matt Cutts & Eric Enge
Link Building & Deep Links using the LPP
How to Evaluate an SEO Company for Services
“SEO Tactics” to Improve Search Engine Positioning

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

One thought on “Search Behavior: Relevance, Retrieval and Intent
Comments are closed.