in Search Engine Optimization by

If you understand the psychology of supply and demand, search engine positioning and more importantly what consumers want, you can devour entire markets as a result of superior SEO and tactical strategic execution.

search engine positioning

What SEO can Do For Your Business

The often aloof sense of causation that beckons consumers to spend is the driving force of commerce.  Learning to speak the language (of search, point and click) , understand its cues and leverage causes that create effects places the power of search at your fingertips as a genuine game changer for your business.

While there may be a significant percentage of people that are susceptible to impulse purchases from navigational surfing (tangential happenstance – right place right time) on the contrary, by the time someone conducts a search to make a purchase online, 90% of those people already know what they want – and the search engine is a merely a “means to an end”.

Why is SEO is Important for Your Business

Referring to the 90% of consumers that know what they want when they open their browser and set out to find it, the purpose of SEO is to reach them first when the the impulse to purchase is strongest.

There is no substitute for the moment a prospect transforms from an information forager and evolves into the purchasing mindset. When this switch in consumer behavior occurs daily –  for millions of people and millions of products and services – where you rank in search engines and how well your offer delivers what they are searching for directly impacts your business.

First Come, First Serve

If you can occupy the coveted top 3 positions for a keyword that corresponds to the descriptive phrases, synonyms and/or modifiers that someone would use to find the desired product or service then that website can garner a significant amount of traffic (based on the premise of supply and demand) and more importantly search engine positioning.

According to statistical analysis, the #1 position gets an estimated 40% or higher click through rate in search engines and the #10 position roughly receives 2% of the click through rate for a given keyword.

As suggested – first come, first serve is more than just a cliché – it’s a functional directive of search, and those who occupy those top 3 spots can validate this claim.

What Does this Mean to You and Why Should you Care?

Think about the last purchase you made online, did you go to page 2, page 3 or beyond or did you just do what most people do, click the top result? As the psychology of search suggests 91% of most consumers do not search past page 1. Under the same logic, if a website is #1 for my keyword – they must have the most relevant website for my query, right?

While this may not always be the case, it is the law of the land and if you understand relevance, scalability, conversion and how search engines work, then ranking for virtually any keyword in any market is only (a) a matter of resource (b) a matter of popularity and citation (which typically involves content, promotion and links and (c) a matter of time – before keywords start to appear on the horizon.

While managing expectations during this process is critical “so you don’t give up before arriving triumphant in the top 10”. In all honesty, most people succumb to the anxiety of conditional instability as a result of allowing their attention to settle on the wrong metrics when assessing the status of an SEO campaign.

Search results are predicated on trust and trust is not something which you can create overnight. Before your website can push competitors aside, it must first pass a battery of algorithmic inquiries to test its mettle for the top 10.

Why Trust Matters More than Rankings

Trust is the reason why pages rank the way they do. When developing trust 3 things are critical (1) on page optimization (including canonicalization, creating a preferential internal link structure, removing all 404 errors or canonical errors) (2) implementing staggered topical content and (3) the introduction and eventual scaling of link / citation from other websites to solidify peer review from other online sources to validate your position.

While the stages (1,2 and 3 above) may be performed quickly; trust takes time “to gel” in search engines before reaching the sweet spot where a website can rank on a fraction of the on page or off page equivalents of competitors.

This is and always should be the basis of any successful SEO service, not how many keywords you rank for or where they are as much as knowing what to rank for and why.

There is a method to SEO that transcends the outward manifestations, touching on that value and understanding how to cultivate it (any any website, market, industry or niche) is what separates the novice who has a bottom-up view of the web (acquiring one keyword) vs. a top-down approach (devouring every relevant keyword systematically as a byproduct of content, links and citation).

If you can position your website as an authority (provide impeccable content, value, service and appeal) while simultaneously segmenting landing pages for conversion, then creating the staging area for conversion through traffic generation can yield favorable results as your website gains enough trust to reach those top 3 positions.

Think keyword clusters instead of keywords, by spreading the net across a broader array of synonyms, modifiers and stemmed keyword variants you can drive more traffic to your top converting pages – of you can appeal to the 90% of the searchers who already know what they want.

The question is, do you know what they want and are you optimized for those keywords? If not, it’s never too late – but the longer you wait, the more competition, time and resources it will take to acquire superior search engine positioning

Read More Related Posts
How to Use SEO to Target Markets and Not Just Keywords
Search engine optimization (SEO) is all about keywords, relationships and traction. Despite the fact that not all keywords are worth pursuing, for those that are, there is a formula to ...
READ MORE
SEO Tools: Looking Back to Move Forward!
Sometimes, especially with SEO tools, you've got to go back to move forward. I recently stumbled accross this old video of myself and my good friend Matt Da Cruz from 3 ...
READ MORE
the power of benefits in action
Love them or hate them Squeeze pages make people money based on "how they sell" more than "what they are selling"... Using SEO is great (for a finely-tuned offer), but ...
READ MORE
Authority or Rankings Which Matters Most?
Is it rankings that produce website authority or website authority that produces rankings for SEO? Ultimately, which one is more important? Just like the conundrum about which came first the ...
READ MORE
SEO Ultimate Version 0.8 Now Features a "File Editor" Module
SEO Design Solutions is pleased to announce another release / module for the SEO Ultimate All-in-One SEO Plugin. SEO Ultimate 0.8 includes two new features: robots.txt editing and htaccess editing, ...
READ MORE
SEO Tips for Google Caffeine
As of late with the new Google caffeine algorithms making their presence known, it is more important than ever to take these SEO considerations in mind. 1)      Unique Content: Content must ...
READ MORE
Website Authority: Short Term Gain or Long Term Growth?
Is your online marketing strategy based on long-term growth or is your website merely ranking on vapors? Developing true website authority supersedes short-term quick fixes and processes and since SEO ...
READ MORE
In this video Matt DaCruz from Themezoom Revolution walks you through setting up an SEO-infused semantic silo from scratch in DWS from their recently polished, refined graphic user interface. This ...
READ MORE
20 Tips to Curb SEO Frustration
Need a way to curb frustration while you are waiting for your SEO and rankings to kick in? Try implementing any of these 20 basic SEO tips to cut down ...
READ MORE
Search Behavior and Keyword Selection
Where you rank in search engines matters equally as much as which keywords you rank for; however, you should not confuse rankings, relevance or search behavior when targeting keywords for ...
READ MORE
Using SEO to Target Markets Not Just Keywords
SEO Tools: Looking Back to Move Forward!
Squeeze Pages and SEO
Authority or Rankings, Which is More Important for
SEO Ultimate 0.8 Released!
SEO Tips for Google Caffeine
Website Authority: Short Term Gain or Long Term
Real SEO Tools, Serious Results!
SEO Tips to Shorten Time to The Top
SEO, Rankings and The Way People Search The

About

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

3 thoughts on “Search Engine Positioning: Consumers, Supply and Demand
  1. Josefina Argüello says:

    It’s not often that an article I find on the web becomes a valuable asset, but this one is just that. The information here is important, easy to understand, and up to date. Kudos to a writer I’ll be following in the future.

    Josefina Argüello / alta en Google

  2. buy custom term paper says:

    Josefina Argüello, You are right! if you buy custom term paper? they give you the true information too!

  3. Every business with an online presence should make Search Engine Optimization a top priority. At its most basic level SEO means utilizing techniques that will boost your rankings in the SERPs (search engine results pages) so you will get more visitors to your website.

Comments are closed.