If you’ve made it to this page, you’ve probably done at least some preliminary research on SEO. You might have mastered the concept of link flow or the art of content creation. Or, you may merely appreciate the growing importance of SEO in the business world. Either way, there are a two main elements you should look for if you’re exploring SEO.
To optimize a website, you have to look at it from the perspective of a search engine. A search engine considers two basic factors: On-Page and Off-page. Therefore, it’s important for a website to adhere to on-page and off-page optimization guidelines. Although both types of optimization require very different techniques, they must both exist in the proper balance for either to work – consider them the yin and yang of SEO.
On-Page optimization focuses on the ease of link flow through a site and the clarity of focus on each page. Streamlining a site’s architecture allows both a visitor and a search engine to easily navigate from page to page on within a site – no circling around, trying to find what you’re looking for.
Starting with the home page, internal linking should start from the broadest category and continue subsequent linking to more and more specific pages. For example, Computer Retailer Home Page> Computers>Laptops>Macintosh>MacBook>MacBook 16 GB.
Additionally, a clear market focus on each page is important for on-page optimization. If you’re trying to rank for a specific keyword, it’s important to let a search engine know exactly which page in your site is dedicated to that topic. This is achieved through keyword co-occurrence on the page and through internal linking within the pages of the site.
Off-page optimization is achieved through establishing valuable connections with other sites on the internet. Associating your site with other authoritative sites through linking will pass value and authority to your site. It’s important to know that both quality and quantity of links are important, but one link from a quality site is far more valuable than 100 links from a weak site.
Of course the science of SEO is far more complex than this simple explanation, but this can be a starting place for further exploration. When integrating optimization into your business strategy, always start by improving your on-page and off-page factors.
For your convenience we have provided links to more prominent posts from the past. Each provides additional detail on the topics which we have merely scratched the surface in this post, specifically the topic of on page and off page SEO.
- On Page Optimization – The Roots of Relevance
- On Page SEO for Link Distribution
- How To SEO: Off Page Optimization Tips
- Keywords, SEO and the Tipping Point
- What is SEO, Really?
- What is the Real Value of a Link?
- Organic Search and Thematic Keyword Modifiers