SEO For Dummies

If you’ve made it to this page, you’ve probably done at least some preliminary research on SEO. You might have mastered the concept of link flow or the art of content creation. Or, you may merely appreciate the growing importance of SEO in the business world. Either way, there are a two main elements you should look for if you’re exploring SEO.

SEO for Dummies

To optimize a website, you have to look at it from the perspective of a search engine. A search engine considers two basic factors: On-Page and Off-page. Therefore, it’s important for a website to adhere to on-page and off-page optimization guidelines.  Although both types of optimization require very different techniques, they must both exist in the proper balance for either to work – consider them the yin and yang of SEO.

On-Page optimization focuses on the ease of link flow through a site and the clarity of focus on each page. Streamlining a site’s architecture allows both a visitor and a search engine to easily navigate from page to page on within a site – no circling around, trying to find what you’re looking for.

Starting with the home page, internal linking should start from the broadest category and continue subsequent linking to more and more specific pages. For example, Computer Retailer Home Page> Computers>Laptops>Macintosh>MacBook>MacBook 16 GB.

Additionally, a clear market focus on each page is important for on-page optimization. If you’re trying to rank for a specific keyword, it’s important to let a search engine know exactly which page in your site is dedicated to that topic. This is achieved through keyword co-occurrence on the page and through internal linking within the pages of the site.

Off-page optimization is achieved through establishing valuable connections with other sites on the internet. Associating your site with other authoritative sites through linking will pass value and authority to your site. It’s important to know that both quality and quantity of links are important, but one link from a quality site is far more valuable than 100 links from a weak site.

Of course the science of SEO is far more complex than this simple explanation, but this can be a starting place for further exploration. When integrating optimization into your business strategy, always start by improving your on-page and off-page factors.

For your convenience we have provided links to more prominent posts from the past. Each provides additional detail on the topics which we have merely scratched the surface in this post, specifically the topic of on page and off page SEO.

Or Stick Around and Read More Posts

9 Comments

  1. Kulin Shah
    Posted March 19, 2010 at 9:24 am | Permalink

    This is a much needed advise. Though we are a web designing company we have never made it to the top bar once or twice on a search engine.

  2. chandan
    Posted March 20, 2010 at 11:41 am | Permalink

    Thank you for another nice input on your blog. So what you think that onpage is most important things than offpage, I want to hear from you.

  3. Latief@AnotherBlogger
    Posted March 20, 2010 at 11:49 am | Permalink

    So the percentage both off page and on page equal to 50% : 50% or what?

  4. Jeffrey Smith
    Posted March 20, 2010 at 1:06 pm | Permalink

    I suggest 65% on page SEO and 35% off page. The stronger the one page factors are within your website the higher degree of relevance score you can acquire on a page by page basis.

    SEO is cumulative, but also by the page; however, the stronger the site, the more link flow and domain authority your website has.

    This in turn allows your own pages to rank each other (like the buddy system). Aside from crude PageRank, domain authority and trust are the crowning achievement for SEO.

    We have had keywords with millions of competing pages rank in the top 5 results within minutes of being posted (without backlinks), so, it is just a matter of what the ultimate objective for your pages are…

    Short-term rankings or long-term SERP (search engine result page) domination through creating an authority site.

    Also, the more authority the domain strength you acquire, the less links you need to push results to the top.

    I hope this helps clarify.

  5. Spam Attempt (name & url removed)
    Posted March 20, 2010 at 10:38 pm | Permalink

    I don’t know if internal linking is important.

  6. Jeffrey Smith
    Posted March 21, 2010 at 9:25 am | Permalink

    I assure you, internal linking is not only important, but imperative to pass link flow from page to page and create the pecking order of which pages rank for which keywords.

    It’s not what we THINK that matters, its what search engines are programmed to calculate; and link flow, equity and percentages is one of the most critical metrics.

  7. jasa penerjemah
    Posted April 20, 2011 at 4:35 am | Permalink

    thank you I’m learning SEO, but do not know what it is seo, this article is very beramanfaat for me. thanks

  8. James Kershaw
    Posted May 22, 2011 at 9:08 pm | Permalink

    I want to get “SEO for Dummies”. The reason being is that the “how to” information is buzzing around between high priced marketing scammers and those who are willing to offer some instructions cranked out as fragmented jargon. I haven’t found a lot of easy step by step instruction for this rather illusive internet band wagon topic.

  9. Seo Expert
    Posted June 21, 2011 at 12:42 am | Permalink

    i only have knowledge about Off Page optimization but i am now very much willing to learn on page optimization as i feel its one of the basic things that a SEO Consultant should know about = (

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