in Search Engine Optimization by Jeffrey_Smith

If you’ve made it to this page, you’ve probably done at least some preliminary research on SEO. You might have mastered the concept of link flow or the art of content creation. Or, you may merely appreciate the growing importance of SEO in the business world. Either way, there are a two main elements you should look for if you’re exploring SEO.

SEO for Dummies

To optimize a website, you have to look at it from the perspective of a search engine. A search engine considers two basic factors: On-Page and Off-page. Therefore, it’s important for a website to adhere to on-page and off-page optimization guidelines.  Although both types of optimization require very different techniques, they must both exist in the proper balance for either to work – consider them the yin and yang of SEO.

On-Page optimization focuses on the ease of link flow through a site and the clarity of focus on each page. Streamlining a site’s architecture allows both a visitor and a search engine to easily navigate from page to page on within a site – no circling around, trying to find what you’re looking for.

Starting with the home page, internal linking should start from the broadest category and continue subsequent linking to more and more specific pages. For example, Computer Retailer Home Page> Computers>Laptops>Macintosh>MacBook>MacBook 16 GB.

Additionally, a clear market focus on each page is important for on-page optimization. If you’re trying to rank for a specific keyword, it’s important to let a search engine know exactly which page in your site is dedicated to that topic. This is achieved through keyword co-occurrence on the page and through internal linking within the pages of the site.

Off-page optimization is achieved through establishing valuable connections with other sites on the internet. Associating your site with other authoritative sites through linking will pass value and authority to your site. It’s important to know that both quality and quantity of links are important, but one link from a quality site is far more valuable than 100 links from a weak site.

Of course the science of SEO is far more complex than this simple explanation, but this can be a starting place for further exploration. When integrating optimization into your business strategy, always start by improving your on-page and off-page factors.

For your convenience we have provided links to more prominent posts from the past. Each provides additional detail on the topics which we have merely scratched the surface in this post, specifically the topic of on page and off page SEO.

Read More Related Posts
Link Optimization and Optimal Link Architecture
The value of creating optimal internal link architecture to define your preferred destination/landing pages to search engines is priceless for SEO. How you link to yourself from page to page matters, ...
READ MORE
First I start with a Broad Match Qualifier Search
After you have found a niche and want to determine who the Super Affiliates are, there are a number of extremely simple SEO techniques you can use to find out ...
READ MORE
SEO Ultimate 1.0 Released From SEO Design Solutions
The tenth major release to the ultimate WordPress SEO suite, SEO Ultimate 1.0 upgrades the Canonicalizer module with a new, exclusive feature labeled "Redirect requests for nonexistent pagination." This seemingly-simple setting ...
READ MORE
FREE WordPress SEO Theme
SEO Design Solutions is proud to offer the first in a series of FREE SEO WordPress Themes - the optimized theme is amply named Small Business SEO. Click Image and Download ...
READ MORE
Here is a sneak peak of the recent collaboration with Themezoom / DWS. Although I briefly hinted at the projects we have percolating in the labs, Russell Wright was courteous ...
READ MORE
Your website design is the first and possibly last thing your visitors will see when assessing your business. So, it is important to put your best foot forward and (a) ...
READ MORE
Link Interrogation: Is Google Shaking Down Paid Links?
Is Google shaking down paid links now more than ever? It seems that more and more sites are slipping from page 1 to page 3 or 4 in the SERPs ...
READ MORE
Are You Paying the Toll of the PPC Troll?
In a world of supply and demand, brokering intent or aligning consumers in need with the right product, service, information or solution is the crowning achievement of SEO and online ...
READ MORE
Is Using Keyword-Rich Domains a Solid SEO Strategy?
What are the strategic SEO advantages of having a relevant keyword-rich domain name? Is it a temporal search engine loophole or viable long-term ranking strategy? They say what is but a ...
READ MORE
On Page SEO Tips for Link Distribution
Ever wondered how to get more from your on page SEO factors? Well then here is a quick tip. Off page SEO such as external links and their respected reputation ...
READ MORE
Link Optimization and Creating Optimal Link Architecture
SEO Tips to Find Affiliate Marketing Opportunities
SEO Ultimate WordPress SEO Plugin Version 1.0 Released
Introducing – The Small Business SEO WordPress Theme!
New SEO Tools in Progress
Website Design – Designed for Traffic & Search
Is Google Shaking Down Paid Links?
Online Supply and Demand: SEO or the PPC
Using Keyword-Rich Domains and Subdomains for SEO
On Page SEO Tips for Link Distribution

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

15 thoughts on “SEO For Dummies
  1. Kulin Shah says:

    This is a much needed advise. Though we are a web designing company we have never made it to the top bar once or twice on a search engine.

  2. chandan says:

    Thank you for another nice input on your blog. So what you think that onpage is most important things than offpage, I want to hear from you.

  3. I suggest 65% on page SEO and 35% off page. The stronger the one page factors are within your website the higher degree of relevance score you can acquire on a page by page basis.

    SEO is cumulative, but also by the page; however, the stronger the site, the more link flow and domain authority your website has.

    This in turn allows your own pages to rank each other (like the buddy system). Aside from crude PageRank, domain authority and trust are the crowning achievement for SEO.

    We have had keywords with millions of competing pages rank in the top 5 results within minutes of being posted (without backlinks), so, it is just a matter of what the ultimate objective for your pages are…

    Short-term rankings or long-term SERP (search engine result page) domination through creating an authority site.

    Also, the more authority the domain strength you acquire, the less links you need to push results to the top.

    I hope this helps clarify.

  4. Spam Attempt (name & url removed) says:

    I don’t know if internal linking is important.

  5. I assure you, internal linking is not only important, but imperative to pass link flow from page to page and create the pecking order of which pages rank for which keywords.

    It’s not what we THINK that matters, its what search engines are programmed to calculate; and link flow, equity and percentages is one of the most critical metrics.

  6. thank you I’m learning SEO, but do not know what it is seo, this article is very beramanfaat for me. thanks

  7. I want to get “SEO for Dummies”. The reason being is that the “how to” information is buzzing around between high priced marketing scammers and those who are willing to offer some instructions cranked out as fragmented jargon. I haven’t found a lot of easy step by step instruction for this rather illusive internet band wagon topic.

  8. Seo Expert says:

    i only have knowledge about Off Page optimization but i am now very much willing to learn on page optimization as i feel its one of the basic things that a SEO Consultant should know about = (

Comments are closed.