in Search Engine Optimization by

Sounds like a harsh way to start off a blog post about SEO, but in actuality, if you are not promoting an internal page structure or preferred hierarchy from within your own website, content or links then why would you expect a search engine to treat your pages any differently than you do and rank those pages higher?

SEO-your-pages

Why Should Search Engines Rank Your Website?

What constitutes a strong page in search engines?

  • The quality of the content?
  • The number of related pages on a topic?
  • The number of internal links?
  • The number of hops from the root and /or any other page?
  • The relevance and / anchor text of inbound links?
  • ALL OF THE ABOVE?

To summarize, the presence of quality signals to noise and the presence of on page prominence to off page promotion can translate into SERP momentum. In other words, pages capable of hurling themselves into a clearly dominant trajectory in the search engine result pages.

On a qualitative scale, considerations such as:

  • Purpose – what is the purpose of the page? Is is a (1) rock-star (2) roadie or (3) undecided and supplemental?
  • Site Architecture – Which is ideal? Flat, tiered and faceted, lean (landing page only), chunky (content rich and authoritative) or commercial and functional.
  • Citation and Peer Review – Is there a clear champion amongst your page? Does each main landing page supported by a minimum of 10 solid internal or external links?

This list could be exhaustive; however the narrative is based on a very simple thread – results! If you do not (1) clarify which pages are important (2) feed them with contextual internal and external links to support the baseline keywords and key phrases that comprise those pages and (3) implement site architecture that supplements the strategy and tactic or your SEO approach, then you are sending a weak signal to search engines.

Also, playing off the statement above, if your purpose is to stand toe to toe against Wikipedia in an attempt to wrestle that spot from them, pick off a competitor who is ranking on fumes or challenge the 800 pound gorilla who dominates every keyword that remotely resembles a semantic variation or node of the parent keyword theme, then you will need a solid game plan.

Each tactic needs to be backed by two things – 1) a strong initial push and 2) signals of relevance to reinforce that push through either brute force link building or editorial finesse to cement the proper signals to help each page evolve.

You can approach SEO from one of two ways, the first is trying to reach a keyword if your relevance thresholds are below par and you have to build up enough content, links or authority to reach its relevance ceiling and the second is, you already have everything you need, but just need to focus it.

When trying to gain authority you have to follow the webs previously etched out metrics, play patty-cakes or leap-frog with competition to jockey for keyword positioning. However,  after you cross the threshold and ARE the authority then simply by adding a keyword to a tag, a phrase to the title of a post, adding a new article or landing page and building a few internal links (from within the site) and / or attracting or building a few external links (from other sites) is all it takes to create the crux of relevance and reach the first page.

The Takeaway:

  • Don’t leave rankings up to search engines, use a clear champion page by consolidating link-flow through selective contextual linking, a staggered deep link campaign (adding links over time) and using noindex, follow as a way to sculpt which pages are prominent to those pages that are the backup (behind the scenes) support team that sets the stage for the rock-star preferred landing pages.
  • If your site architecture is sub-optimal, use 301 redirects to flatten pages out “by putting them in the root or removing unnecessary sub folders”, then create “exact match” SEO friendly URLs as well as canonicalize http:// or www. Preferences site wide.
  • Ensure each page that is designed to rank in search engines is supported by no less than 10 contextual links from other related pages through primary, tiered or secondary navigation.

If you want to develop a genuine online presence, you will require (a) a road map based on keyword clusters known to have traction in the space (b) sufficient “link-worthy” content (c) patience and the management capacity to track, measure and react to competitive thresholds as needed to offset the barrier to entry based on pace required to establish authority online.

A few suggested posts for reading include:

Once you set the stage, you have to follow up and keep chipping away until your website has enough trust, traction and authority to offset the tipping point for each keyword. After you reach that plateau, then the web should emulate your website and not the other way around. 

Read More Related Posts
SEO, Digital Assets and Moving Past into the Sales Funnel
Search engine optimization (SEO) is based on the premise of acquiring search engine rankings, yet rankings alone are not the solution to increased sales conversion. Just like PPC (pay per ...
READ MORE
Business to Business Internet Marketing
Have you ever felt you may have targeted the wrong audience with your advertising and marketing efforts? Chances are your revenue model could increase sales conversion dramatically as a result ...
READ MORE
The Other Side of SEO (as Seen by Search Engines)
In case your wondering why your rankings may have dropped in Google, it appears they have rolled out a new infrastructure for assessing relevance. A few weeks ago SEO specialists ...
READ MORE
Are we on page one yet?
It’s understandable why many feel the same way as the woman in the picture about organic SEO. You'll need patience to see results and cultivating enough patience to reserve judgement ...
READ MORE
SEO & Natural Language Discrimination By Semantic Analysis
As smart as Google is, their search engine uses an algorithm based on natural language and the relationships or connectivity of semantic occurrences (otherwise known as shingles, i.e. groups of ...
READ MORE
Using Video to Close Prospects
This blog post tops off my four-part “Now What?” series that has covered three critical components to sales conversions after SEO and increased traffic trends have been achieved: Call-to-action, sleek ...
READ MORE
How to Use SEO to Target Markets and Not Just Keywords
Search engine optimization (SEO) is all about keywords, relationships and traction. Despite the fact that not all keywords are worth pursuing, for those that are, there is a formula to ...
READ MORE
How to Create A Plan B for SEO Rankings
Does your website have a plan B for SEO rankings? Specifically, does each landing page and its corresponding keywords have a best case alternative or worst case alternative in the ...
READ MORE
Getting Back to Page1
Have you ever checked Google and your most cherished SEO ranking was missing in action? Even more disturbing, there is some unforeseen new website or several new sites in your ...
READ MORE
SEO Tips for Monetizing Your Web Property
Owning a website or blog is great, but how do you make money? One of the most difficult things can be to monetize your web property. Sure, anyone can create ...
READ MORE
SEO: Moving Past Just Rankings
Business to Business Internet Marketing
The Other Side of SEO (as Seen by
10 SEO Tips to Shorten the Time to
SEO & Natural Language Discrimination By Semantic Analysis
I Read Three Other Blog Posts….Now What?
Using SEO to Target Markets Not Just Keywords
How to Create A Plan B for SEO
SEO Tips for Getting Back to Page 1
SEO Tips to Monetize Your Website

About

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

4 thoughts on “Why Should Search Engines Rank Your Pages?
  1. Wow, a very great article. I agree with your requirements on having a genuine online presence. And also we need to make our identity online, credible and trustworthy. Do not let your integrity be tainted just because we want to earn more money. Earning more money should come because we are being true to our readers, clients and followers.

  2. Jamie:

    Glad you enjoyed the post and thanks for visiting…

  3. jitin says:

    Yes! If your website appear on top so it help to increase your business along with traffic in your site..Nice Post

  4. Make good rapport with the other existing websites. Add their URL in your website and also tell them to use yours to increase the number of hit of the webpage of your website. This is again link building concept. Always make sure that links of your website are submitted to trusted and authorized site or directory like business.com, yahoo.com etc. This is one of the most considered SEO tips.

Comments are closed.