Category Archives: SEO Basics |
Search engine spiders thrive on fresh content and websites with an abundance of PageRank, authority and pizazz. Instead of making SEO more complicated than necessary, sometimes you need to “go back” to basics to move forward and simplify your search engine optimization approach. Aside from all of the strategies, methods and tactics, tweaking pages and [...]
The thing about SEO that remains the same is its always changing; and keeping in sync with those changes is a full-time responsibility. In rare instances, will you find a company that (a) understands SEO and knows what they are doing and (b) shares it freely with others without a stipulation, hook or fee. There [...]
Each page in your website should have a purpose. In fact, each page should pack an SEO Punch. If you have a multiple pages lacking a unified structure and site architecture, it may be too broad, diffused or not specific enough to engage readers and / or search engines. One of the main discrepancies we [...]
As a great blogger once said, in the world of SEO, content is king. And, one of the most efficient methods of adding content to a site is through a blog. Daily posts on a blog will not only steadily increase the amount of content on your site, but it will also provide a resource [...]
Mapping out continuity for on page and off page SEO is a must. This means using consistent links, naming conventions, tags and Allintitle, Allintext and Allinanchor thresholds to solidify and synchronize ranking objectives. Toppling a competitive keyword means understanding the balance of (1) on page term frequency (how weighted the keywords are within the copy) [...]
The power of a good title can make or break subsequent SEO efforts. With millions of pages being added each day, user agents *a.k.a web crawlers or search engine spiders have their hands full keeping tabs on what’s hot and what’s not. To increase rankings and relevance, you should SEO your title tags on each [...]
Unless you want to be upstaged by a competitor with the total package (attractive website, useful content, great rankings and a conversion rate above 15%), then you must see past SEO and search engine traffic as “the holy grail of internet marketing” and focus equally on conversion and conversion optimization to transform traffic into customers. [...]
In all seriousness with all humor aside, to say that the Google SERPs (search engine result pages) pale in comparison to their former stature of stability for those who were comfortable at the top of the top 10 for their most prized keywords is an understatement. If you are involved in SEO or have watched [...]
There is a reason why SEO is never one and done as a practical internet marketing strategy. It takes months to develop the right signals over time for competitive markets. Ranking factors for competitive keywords are constantly in a state of flux and thus must be carefully orchestrated in sequence to produce optimal results. Each [...]
We were contacted by a company touting a top level domain from the 90′s, the kind of domain name you can only dream about acquiring for less than $50K-70K in modern times, however, despite their top 3 ranking for a prominent keyword, they still needed SEO. Ironically, they have a mail order e-commerce model that [...]
