Category Archives: SEO Basics

Building SEO Links in Your WordPress Blog

March 16, 2010 – 1:48 pm

As a great blogger once said, in the world of SEO, content is king. And, one of the most efficient methods of adding content to a site is through a blog. Daily posts on a blog will not only steadily increase the amount of content on your site, but it will also provide a resource [...]

By Elizabeth Murphy | Tagged , , , , | Comments (3) | seo

Back to SEO Basics

October 22, 2009 – 7:59 am

Mapping out continuity for on page and off page SEO is a must. This means using consistent links, naming conventions, tags and Allintitle, Allintext and Allinanchor thresholds to solidify and synchronize ranking objectives.
Toppling a competitive keyword means understanding the balance of (1) on page term frequency (how weighted the keywords are within the copy) both [...]

By Jeffrey Smith | Tagged , , , | Comments (15) | seo

SEO Your Title Tags

October 11, 2009 – 1:45 pm

The power of a good title can make or break subsequent SEO efforts. With millions of pages being added each day, user agents *a.k.a web crawlers or search engine spiders have their hands full keeping tabs on what’s hot and what’s not. To increase rankings and relevance, you should SEO your title tags on each [...]

By Jeffrey Smith | Tagged , , , , , | Comments (3) | seo

The Triad of SEO, Traffic and Conversion

July 4, 2009 – 11:42 am

Unless you want to be upstaged by a competitor with the total package (attractive website, useful content, great rankings and a conversion rate above 15%), then you must see past SEO and search engine traffic as “the holy grail of internet marketing” and focus equally on conversion and conversion optimization to transform traffic into customers.
Search [...]

By Jeffrey Smith | Tagged , , | Comments (10) | seo

Will the Real Google Search Results Please Stand Up?

June 23, 2009 – 12:38 am

In all seriousness with all humor aside, to say that the Google SERPs (search engine result pages) pale in comparison to their former stature of stability for those who were comfortable at the top of the top 10 for their most prized keywords is an understatement.
If you are involved in SEO or have watched the [...]

By Jeffrey Smith | Tagged , , , , | Comments (12) | seo

SEO is Never One and Done!

May 12, 2009 – 8:55 am

There is a reason why SEO is never one and done as a practical internet marketing strategy. It takes months to develop the right signals over time for competitive markets. Ranking factors for competitive keywords are constantly in a state of flux and thus must be carefully orchestrated in sequence to produce optimal results.
Each website [...]

By Jeffrey Smith | Tagged , , , | Comments (4) | seo

Ignore the Long Tail at Your Own Risk

April 15, 2009 – 8:28 am

We were contacted by a company touting a top level domain from the 90’s, the kind of domain name you can only dream about acquiring for less than $50K-70K in modern times, however, despite their top 3 ranking for a prominent keyword, they still needed SEO.

Ironically, they have a mail order e-commerce model that from [...]

By Jeffrey Smith | Tagged , , , | Comments (12) | seo

SEO and Return on Optimization (ROO)

January 21, 2009 – 9:43 am

With all of the rumors floating around the water cooler, misinformation and generic search engine optimization tips that keep anyone seeking the real truth about SEO at arm’s length. What is the gist that so many are missing when it comes to SEO?
Is it the fact that you feel SEO is mandatory? Absolutely not, [...]

By Jeffrey Smith | Tagged , , , , | Comments (5) | seo

Keyword Positioning or Market Share, Which is More Important?

January 4, 2009 – 10:07 am

There was an old saying that comes to mind, “If a tree falls in the woods and no one is around, will it make a sound?”, similarly if your website is optimized using SEO for a specific keywords and no one uses it to find your website, is it worth it?

Value is Relative
To answer that [...]

By Jeffrey Smith | Tagged , , , | Comments (20) | seo

Back to SEO Basics: Optimizing Titles, Descriptions and Tags

December 8, 2008 – 9:38 am

When it comes to SEO, how important are fundamental SEO tips and techniques such as titles, descriptions and tags when it comes to rankings? Titles and tags are very important, in fact, they are one of the most overlooked components to securing or maintaining a competitive search engine position.

The tendency to overlook basic SEO fundamentals [...]

By Jeffrey Smith | Tagged , , | Comments (5) | seo