Do internal links pass more referential integrity for the topic of your pages and where they fit in to your website’s architecture to search engines than links from other websites? Let’s investigate in today’s post. To start with a mental image and analogy, think of internal links like veins in your website analogous SEO circulatory [...]
October 27, 2011 – 8:51 am
Today’s topic is creating content with purpose (adding fresh content on your website) which serves a dual purpose for SEO and user engagement. Both are equally important and necessary in the grand scheme of the evolution of your website. The first short-term purpose is to generate a surge of present-tense traffic. Even if your new [...]
There are two common dynamics that can play out when seizing the SEO window of opportunity in your market. You are either (1) the most relevant / grandfathered search result for that keyword in search engines or (2) trying to bump a page / competitor who is. Authority transcends the measurement of content or links [...]
November 16, 2010 – 9:44 am
We all know the value of external links from other websites, but what about the power of internal links for SEO or how they impact ranking algorithms to determine which pages serve what function within a website? Below are 5 common on page SEO boo-boos to avoid when optimizing your websites internal link structure that [...]
Search engine spiders thrive on fresh content and websites with an abundance of PageRank, authority and pizazz. Instead of making SEO more complicated than necessary, sometimes you need to “go back” to basics to move forward and simplify your search engine optimization approach. Aside from all of the strategies, methods and tactics, tweaking pages and [...]
The thing about SEO that remains the same is its always changing; and keeping in sync with those changes is a full-time responsibility. In rare instances, will you find a company that (a) understands SEO and knows what they are doing and (b) shares it freely with others without a stipulation, hook or fee. There [...]
Each page in your website should have a purpose. In fact, each page should pack an SEO Punch. If you have a multiple pages lacking a unified structure and site architecture, it may be too broad, diffused or not specific enough to engage readers and / or search engines. One of the main discrepancies we [...]
As a great blogger once said, in the world of SEO, content is king. And, one of the most efficient methods of adding content to a site is through a blog. Daily posts on a blog will not only steadily increase the amount of content on your site, but it will also provide a resource [...]
October 22, 2009 – 7:59 am
Mapping out continuity for on page and off page SEO is a must. This means using consistent links, naming conventions, tags and Allintitle, Allintext and Allinanchor thresholds to solidify and synchronize ranking objectives. Toppling a competitive keyword means understanding the balance of (1) on page term frequency (how weighted the keywords are within the copy) [...]
October 11, 2009 – 1:45 pm
The power of a good title can make or break subsequent SEO efforts. With millions of pages being added each day, user agents *a.k.a web crawlers or search engine spiders have their hands full keeping tabs on what’s hot and what’s not. To increase rankings and relevance, you should SEO your title tags on each [...]
Unless you want to be upstaged by a competitor with the total package (attractive website, useful content, great rankings and a conversion rate above 15%), then you must see past SEO and search engine traffic as “the holy grail of internet marketing” and focus equally on conversion and conversion optimization to transform traffic into customers. [...]
In all seriousness with all humor aside, to say that the Google SERPs (search engine result pages) pale in comparison to their former stature of stability for those who were comfortable at the top of the top 10 for their most prized keywords is an understatement. If you are involved in SEO or have watched [...]
There is a reason why SEO is never one and done as a practical internet marketing strategy. It takes months to develop the right signals over time for competitive markets. Ranking factors for competitive keywords are constantly in a state of flux and thus must be carefully orchestrated in sequence to produce optimal results. Each [...]
We were contacted by a company touting a top level domain from the 90′s, the kind of domain name you can only dream about acquiring for less than $50K-70K in modern times, however, despite their top 3 ranking for a prominent keyword, they still needed SEO. Ironically, they have a mail order e-commerce model that [...]
January 21, 2009 – 9:43 am
With all of the rumors floating around the water cooler, misinformation and generic search engine optimization tips that keep anyone seeking the real truth about SEO at arm’s length. What is the gist that so many are missing when it comes to SEO? Is it the fact that you feel SEO is mandatory? Absolutely not, [...]
January 4, 2009 – 10:07 am
There was an old saying that comes to mind, “If a tree falls in the woods and no one is around, will it make a sound?”, similarly if your website is optimized using SEO for a specific keywords and no one uses it to find your website, is it worth it? Value is Relative To [...]
December 8, 2008 – 9:38 am
When it comes to SEO, how important are fundamental SEO tips and techniques such as titles, descriptions and tags when it comes to rankings? Titles and tags are very important, in fact, they are one of the most overlooked components to securing or maintaining a competitive search engine position. The tendency to overlook basic SEO [...]
November 21, 2008 – 9:55 am
The thing about relevance in search engines is, your pages either have it or they don’t. SEO is all about the relationship of variables and relevance acts as the hub of all activity. By the very nature of design search engines cross reference information from sentence to sentence and page to page to gain and [...]
November 14, 2008 – 8:49 am
There is a saying we throw around the office, target the root and devour the low hanging fruit. Simply put, low hanging fruit (keywords with high conversion and low competition) are one of the best kept secrets of SEO. There are more keywords under the surface than their are keywords revealed. -Jeffrey
November 3, 2008 – 9:29 am
Building a genuine presence online using SEO is a task that involves multiple areas of expertise. One component most often overlooked by clients is the value of unique and original content as a component of search engine optimization. Content can serve as an apex (a crowning achievement) or a pivotal fulcrum to entice humans or [...]
August 15, 2008 – 9:06 am
Aside from SEO being a collection of mere tactics and techniques, practicing search engine optimization is just as much of an art as it is a science. Finding the appropriate responses to inquiries that pose to create obstruction from a relevant high ranking position is second nature to the intuitive SEO. Mutually, since multiple systems [...]
If you have a top ranking or are working on developing a presence in search engines, then don’t blow it with a weak offer or lackluster landing pages. Be honest about your website, it either converts or it doesn’t. No amount of PPC or SEO will matter if nobody orders what you sell. Conversion can [...]
Here is a brief synopsis of integrating SEO, Link Building and a (CMS) Content Management System for optimal results. After studying the top ranking sites in multiple niches, one thing is resolute regardless of the industry. The introduction of consistent, fresh content. A pliable content management system Intricate naming conventions supported by a logical semantic [...]
When it comes to search engine rankings, why feel powerless in the wake of search engine fluctuations? In fact, you have more control over your sites search engine positioning than you can imagine. Did anyone ever tell you that you can use SEO from you own site to rank itself? This goes back to the [...]
Nothing like going back to search engine optimization basics, there are no secrets in SEO, just overlapping processes which yield favorable results when combined or on the contrary hinder other processes from maturing to optimal efficiency. The rule of thumb is, using solid fundamentals such as optimizing your site architecture, writing impeccable content and using [...]
Have you ever hit a dead end when it comes to looking for the most search keywords in Google? For those of use involved in SEO or online marketing, we understand that not all keywords convert. So, finding the most searched keywords for your business is pivotal to popularity or poverty for driving relevant traffic [...]
April 25, 2008 – 10:39 am
Did you know that achieving high rankings in search engines has more to do with content than on-page or off page factors alone? Contrary to popular belief, one of the most powerful SEO secrets is related to content development and the ability to focus the topical theme of your site to target a specific niche. [...]
April 21, 2008 – 10:36 am
Sometimes SEO is all about the basics, particularly in regard to achieving high SEO rankings. Relationships are important, such as the relationship between contextually relevant content and someone who really enjoys reading it. This relationship is the basis of relevance and relevance is the core function of search engines and how they rank documents in [...]
If you came here in search of the Google search engine algorithm, here is a word of advice. Without turning this into a theoretical post based on heuristic conclusions discovered over the course of 10 years of trial an error. Put simply, it relies on content and reputation to determine relevance. If you are still [...]
There’s nothing like witnessing the transformation of a site that starts at the bottom of a niche ranking for a few sparsely related terms then systematically expands their keywords to encompass several thousand traffic-bearing key phrases through embracing SEO. This occurs as a result of balancing the ratios that determine relevance which are (allinanchor, allintitle, [...]
