Category Archives: SEO Basics

Are Internal Links More Important than Backlinks?

Do internal links pass more referential integrity for the topic of your pages and where they fit in to your website’s architecture to search engines than links from other websites? Let’s investigate in today’s post. To start with a mental image and analogy, think of internal links like veins in your website analogous SEO circulatory […]

Create Content With Purpose!

Today’s topic is creating content with purpose (adding fresh content on your website) which serves a dual purpose for SEO and user engagement. Both are equally important and necessary in the grand scheme of the evolution of your website. The first short-term purpose is to generate a surge of present-tense traffic. Even if your new […]

Seizing the SEO Window of Opportunity

There are two common dynamics that can play out when seizing the SEO window of opportunity in your market. You are either  (1) the most relevant / grandfathered search result for that keyword in search engines or (2) trying to bump a page / competitor who is. Authority transcends the measurement of content or links […]

5 SEO Internal Linking Errors to Avoid

We all know the value of external links from other websites, but what about the power of internal links for SEO or how they impact ranking algorithms to determine which pages serve what function within a website? Below are 5 common on page SEO boo-boos to avoid when optimizing your websites internal link structure that […]

SEO Basics: How to Bait Search Engine Spiders

Search engine spiders thrive on fresh content and websites with an abundance of PageRank, authority and pizazz. Instead of making SEO more complicated than necessary, sometimes you need to “go back” to basics to move forward and simplify your search engine optimization approach. Aside from all of the strategies, methods and tactics, tweaking pages and […]

The Problem with SEO Advice

The thing about SEO that remains the same is its always changing; and keeping in sync with those changes is a full-time responsibility. In rare instances, will you find a company that (a) understands SEO and knows what they are doing and (b) shares it freely with others without a stipulation, hook or fee. There […]

Each Page Should Pack an SEO Punch

Each page in your website should have a purpose. In fact, each page should pack an SEO Punch. If you have a multiple pages lacking a unified structure and site architecture, it may be too broad, diffused or not specific enough to engage readers and / or search engines. One of the main discrepancies we […]

Building SEO Links in Your WordPress Blog

As a great blogger once said, in the world of SEO, content is king. And, one of the most efficient methods of adding content to a site is through a blog. Daily posts on a blog will not only steadily increase the amount of content on your site, but it will also provide a resource […]

Back to SEO Basics

Mapping out continuity for on page and off page SEO is a must. This means using consistent links, naming conventions, tags and Allintitle, Allintext and Allinanchor thresholds to solidify and synchronize ranking objectives. Toppling a competitive keyword means understanding the balance of (1) on page term frequency (how weighted the keywords are within the copy) […]

SEO Your Title Tags

The power of a good title can make or break subsequent SEO efforts. With millions of pages being added each day, user agents *a.k.a web crawlers or search engine spiders have their hands full keeping tabs on what’s hot and what’s not. To increase rankings and relevance, you should SEO your title tags on each […]

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