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Do internal links pass more referential integrity for the topic of your pages and where they fit in to your website’s architecture to search engines than links from other websites? Let’s investigate in today’s post.

SEO and Internal Linking

Why Internal Links Matter More than Backlinks

To start with a mental image and analogy, think of internal links like veins in your website analogous SEO circulatory system.  Their role and function are equally as important to the health of your website as the veins are to your body.

The Value of Link Weight

Think of each page as an island in itself, the page essentially has 3 attributes and/or characteristics (1) the links to it from other pages (2) the content or topic of the page and (3) the links leaving the page.

Based on those three characteristics each page serves a very specific function in the website. That function is either  (1) to rank as a champion page  / preferred landing page or (2) to serve as a hub page / supporting page (to create enough topical relevance) to rank preferred landing pages.

Continue reading >>> Why Internal Links are More Important than Backlinks Here!


In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

7 thoughts on “Are Internal Links More Important than Backlinks?
  1. Top Steamer says:

    This is really good to know, great info about internal links in a website.

  2. Shahid shah says:

    Nice Post Friends :-)

  3. Gordon J says:

    Backlinks have always been a contentious issue among SEO companies. Obviously, a high page ranking site is great to get as a link, however I believe that all links are good links.
    If you only go for the high ranking links you can end up in hot water from Google, as you don’t need a fancy algorithm to identify that the only reason the person has that link is because they are artificially amassing them. Natural links is what Google is all about. So internal (necessary to give credance to your site) and external links are equally important.

  4. Alan Smith says:

    Nice article. I totally agree with your point of view. Internal linking is as important as back links. By applying various techniques you can keep your ranking at the top.

  5. I never used to do internal linking of the site..
    this helps a lot

  6. Its the way spiders eat your content, much needed.

    All the best,


  7. Sasa says:

    Fantastic text about internal linking, I am going right now to building internal link.

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