Search engine spiders thrive on fresh content and websites with an abundance of PageRank, authority and pizazz. Instead of making SEO more complicated than necessary, sometimes you need to “go back” to basics to move forward and simplify your search engine optimization approach.
Aside from all of the strategies, methods and tactics, tweaking pages and waiting for spiders to re-index those changes on your web pages is 50% of the SEO process.
With that in mind, here is a simple but effective way to increase crawl-frequency and feed the search engine spiders…
What is SEO aside from:
- Creating Relevant Content on a Solid SEO Friendly Platform using Relevant Titles, Meta Data and Internal Links
- Developing Trust, Domain Authority and Link Popularity Over Time and
- Revisions and Fine-Tuning
On the last point (revisions and fine-tuning) is often where many ranking battles are won or lost. If at first you don’t succeed, then refine the page; add more pages to augment your preferred landing pages or build links to gain additional traction.
Addressing crawl frequency and indexation issue directly implies that the more pages you have, the more page rank you can have working to deliver more traffic through a broader array of keywords.
After you make a change to a web page, you have to wait for spiders to re-crawl the page and the search engines repository and index (which is what queries hit) to update their cloud data before your rankings rise or fall based on the revisions.
In an interview with Eric Enge, Matt Cutts (Google’s head of web spam team) confirmed that PageRank equates to crawl priority crawling the web from the top-down Page Rank model from both (a) in the collective repository of Google’s cached data and (b) using PR as an indicator of page priority to determine the depth of the crawl.
So, aside from (1) looking at stagnant pages and considering if they rank or need revisions or deep links to provide buoyancy you need to (2) make revisions to the on page and (3) get spiders to revisit those pages.
This brings me back to an old school tactic to (a) pull pages out of the supplemental index that haven’t changed or been linked to in a while and (b) get pages re-indexed after making changes. The technique is simple – just link to them from a high PR site that allows you to post your link.
Who would have thought that something as simple as linking from a website like Craigslist.org, Folkd.com or any website with a PR7 or higher (ensuring it is within the top tier seed set of authoritative domains online) is all it takes to expedite a re-crawl to pages nested deeper in a website.
All most pages need are 3-5 links to those individual pages (to distinguish them from the millions of pages that have zero links) to improve search engine placement for something specific keywords nested in the content. Getting an authoritative link does two things (1) it improves the link citation of your link profile and (2) helps spiders dig deeper to re-index changes and gain more contexts about your website, its theme and where it belongs in the search engine index.
So, the next time you tweak a page, make sure to drop a few links from a website with a high crawl frequency that has do-follow links to get things out of the supplemental index and ranking on your behalf.