The thing about SEO that remains the same is its always changing; and keeping in sync with those changes is a full-time responsibility. In rare instances, will you find a company that (a) understands SEO and knows what they are doing and (b) shares it freely with others without a stipulation, hook or fee.
There are two reasons for this, the first and most obvious is that if something really works, do you really think they would just give it away to breed more competition? And the second consideration is that search engineers can read as well, and the last thing they want is someone gaming their latest algorithm through a loophole and broadcasting it for all to exploit at will.
So, the real SEO conundrum of trying to find the “needle in the haystack blogs”, gain access to elite SEO communities or forums where real SEO’s share practical and proven techniques provides the highest ROI on engagement time. There is no time to waste clicking would-be random snippets of a rehashed SEO techniques from 1995 that you can find in any shallow scraped re-purposed article or 400 word condensed teaser post.
Real SEO strategies and tactics are based on meticulous planning, competitive intelligence, unique circumstances and incorporate domain authority, page strength, the volume of content within a site, page relevancy and citation from outside sources into one cohesive execution plan.
An effective campaign can take months to implement and with so many variables (with each introducing a plethora of alternative or asynchronous metrics) the selected SEO tactic selected will have to offset the individual needs for that site at that time in order to overcome competition, considerations of trust and authority as well as metrics known for creating inertia or generating momentum.
For example, no amount of link building alone will supplement poor site architecture and lack of on page elements, just as a “one page website” or a site lean on content or authority will offset a virtual knowledge base (with hundreds or thousands of pages) on a topic. Similarly, on page SEO alone will topple a competitive keyword without some type of citation from outside sources through acquiring relevant or authoritative links.
The key here is to understand the infrastructure of information retrieval just enough to know that SEO is an virtual ecosystem with holistic implications and variables. The more themed, relevant and precise your content is the more relevant search algorithms rate your content.
While you could go on indefinitely about individual SEO metrics, each website is unique and every circumstance is different, so finding the appropriate solution still relies on using a strategy aggregated on proven best practices in order to be effective.
It takes a lot of trust to take others words for things, particularly for SEO implementation. In closing, while the opportunity to learn from others mistakes as well as breakthroughs is always a motivating factor for seeking out “SEO know how”, there is nothing like trial and error and learning things based on your own experience.
While there are no magic bullets, the most successful campaigns are based on (1) understanding your own foundation – such as your programming platform (2) assessing your competition and the barrier to entry for the market (3) gauging the depth of their expertise – based on the keywords, rankings and traffic they have acquired and (4) creating a tiered strategy to offset the tipping point (whether that involves content, links, creating a buzz or building a platform with superior SEO Web Design).