November 4, 2011 – 3:43 am
Link weight and link-flow are the most critical on page elements after you (1) map out which keywords you’re targeting (2) mirror the relevance hierarchy through the site architecture through the respective pillars (landing pages) and supporting articles and (3) initiate the citation process via internal linking and off page inbound links. However, before you [...]
November 5, 2010 – 9:53 pm
The saying you can lead a horse to water, but can’t make them drink is the equivalent of bringing a visitor to a landing page through paid search, banners, contextual advertising or SEO and then wondering why (if the website lacks trust, conviction or a call to action) that visitors fail to convert. While having [...]
A good friend of mine John Barth from Adazon Labels asked me to take a look at his website to try and diagnose why his pages where not achieving a more prominent position in search engines. This brief overview allows you to look over my shoulder for an impromptu SEO consultation covering duplicate content, shingles [...]
Despite our best predictions with SEO, you can never pin-point with accuracy which keywords from a title tag, meta description or combined occurrence of a keyword on a page search engines will use to return a relevant query. This is why it is imperative to promote as many relevant shingles as possible for returning a [...]
We are adopting a new strategy at SEO Design Solutions. Starting tomorrow we will be integrating webinars into our information offering. We hope that doing so will provide a more entertaining, expedient way to grasp the concepts of Search Engine Optimization in a more comprehensive manner. The pilot-six part series, titled SEO IMPACT, is intended [...]
The value of creating optimal internal link architecture to define your preferred destination/landing pages to search engines is priceless for SEO. How you link to yourself from page to page matters, things such as the frequency of links, the total volume of links from which pages (strong, mediocre or barely indexed) and the proximity of [...]
It is fair to say that SEO represents a gateway to new customers. Due to the sheer numbers involved, a large percent of whom are ready to purchase which can be easily discerned based on their mood, navigation path and keywords they use. Hence, if you fail to see the gravity of competition for each [...]
February 11, 2009 – 9:19 am
Selecting the right keywords is a crucial component of SEO. When keywords are wielded properly in alignment to the focal point of each page, the URL structure and internal and external link profile for a page, latent combinations of potential keywords are evoked at the mere inkling of a query. Essentially, any two words arranged [...]
December 4, 2008 – 11:59 pm
Finding the tipping point for your keywords through SEO is imperative. The tipping point is when a keyword overcomes a specific relevance threshold which then toggles buoyancy for your individual pages in the SERPs (search engine result pages). For instance, jumping from page 3 to page 1 for your main keyword is a prime example. [...]
November 2, 2008 – 12:28 pm
Depending on the type of website, it’s niche or industry and the level of competition, each requires a distinct tact to be effective amidst the countless competitors who are all vying for the same goal. That goal is to acquire and defend top ranking positions for keywords and key phrases to funnel relevant traffic. With [...]
October 7, 2008 – 8:54 am
An interesting take on SEO was presented to me yesterday from one of our sales agents which made me aware that most SEO companies are still using methods and tactics hailing from a dated algorithm. Examples such as a monthly maintenance fee (to ensure your rankings won’t slip vs. targeting more related keywords), retooling old [...]
September 16, 2008 – 4:05 pm
When it’s time to determine how effective an SEO, advertising or marketing campaign is, the need to establish KPIs (key performance indicators) as benchmarks to measure goal conversion, time lines and tactical objectives is necessary. Performance benchmarks exist for a very specific purpose, to measure conversion and marketing objectives, but KPIs also allow us to [...]
With the top 10 as a benchmark, SEO is all about performance, there are no gray areas (when measuring performance), it either works, or it does not. They key is to understand how and why problems arise and how to assess the circumstances that suppress a site or page from buoyancy in the SERPs (search [...]
Should your SEO strategy (1) tackle the most competitive vertical keywords (2) pluck the low hanging fruit of the long-tail or (3) employ a combination of both? after deciding which strategy suits your sites ultimate objective, the mental model of the target client and amount of time and content required to accomplish the goal, what [...]
March 20, 2008 – 10:17 am
Sometime you have to go backward in order to move forward. What happens when you hit your keyword ceiling (when you have squeezed the last drop of traffic from your keywords) and the traffic plateaus? Just like an SEO sleuth, you have to dawn your research cap, break out the optimization map and change your [...]
February 18, 2008 – 10:24 am
How much traffic and potential revenue are you losing each month to your online competition? It really doesn’t get any more simple than that. All idioms and clichés aside, when friendly competition escalates into an all out hostile takeover for a competitive keyword and push comes to shove in search engines, the winner boils down [...]
February 7, 2008 – 10:42 am
Before you leap into a hasty relationship with the wrong keywords, get cozy with your audience and try to place yourself in the mind of your ideal visitor to think how they would think and more importantly to search how they would search. Finding the top keywords for your niche may require many a few [...]
December 6, 2007 – 11:19 pm
With Search Engine Optimization, momentum is everything. Which momentums are you establishing that define your business as a whole. Are you consistent in your marketing message? (or is it diffused) If you have a blog, do you post frequently on a schedule? (or just when you feel like it) What about building links (when you [...]
November 20, 2007 – 7:41 pm
I am sure the headline caught your attention. So often you hear the echoes of “the fear of duplicate content” making it’s rounds throughout the web. My first thought is, to give precedence to what is the main contributing factor that anyone would intentionally or unintentionally invoke a duplicate content filter. -Jeffrey
August 26, 2007 – 11:06 am
The difference between zero and hero online can boil down to if your website is optimized properly for the terms most searched in your industry. With 70 % of the spoils going to the #1 position in the top 10 for any given keyword, stating that “rank matters” is truly an understatement. With the competition [...]
By Jeffrey_Smith
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Also posted in Articles, Search Engine Optimization
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Tagged company, content, increase-sales, Link Building, Placement, Search Engine Optimization, SEO, SEO Web Design, seo-copywritting, services, website-optimization
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August 15, 2007 – 6:24 pm
Out with the Old and In with the New! I know many of us can be stubborn when considering jumping on the band wagon to any new fad, trend or trumped up service. Although discretion may on the conservative side of valor, holding out until the unfeasible occurs (nothing) is not necessarily mandatory either. As [...]
August 3, 2007 – 10:40 am
Have you ever wondered about the role of an SEO Consultant and what value they truly offer to your business? If so, here is a glimpse of what is involved behind the scenes. The process of SEO Consulting involves a thorough analysis of the components that comprise your website. A veritable checklist starting from the [...]
