We are adopting a new strategy at SEO Design Solutions. Starting tomorrow we will be integrating webinars into our information offering. We hope that doing so will provide a more entertaining, expedient way to grasp the concepts of Search Engine Optimization in a more comprehensive manner.
The pilot-six part series, titled SEO IMPACT, is intended to [...]
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The value of creating optimal internal link architecture to define your preferred destination/landing pages to search engines is priceless for SEO.
How you link to yourself from page to page matters, things such as the frequency of links, the total volume of links from which pages (strong, mediocre or barely indexed) and the proximity of the [...]
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It is fair to say that SEO represents a gateway to new customers. Due to the sheer numbers involved, a large percent of whom are ready to purchase which can be easily discerned based on their mood, navigation path and keywords they use.
Hence, if you fail to see the gravity of competition for each [...]
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February 11, 2009 – 9:19 am
Selecting the right keywords is a crucial component of SEO. When keywords are wielded properly in alignment to the focal point of each page, the URL structure and internal and external link profile for a page, latent combinations of potential keywords are evoked at the mere inkling of a query.
Essentially, any two words arranged in [...]
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December 4, 2008 – 11:59 pm
Finding the tipping point for your keywords through SEO is imperative. The tipping point is when a keyword overcomes a specific relevance threshold which then toggles buoyancy for your individual pages in the SERPs (search engine result pages). For instance, jumping from page 3 to page 1 for your main keyword is a prime example.
Through [...]
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November 2, 2008 – 12:28 pm
Depending on the type of website, it’s niche or industry and the level of competition, each requires a distinct tact to be effective amidst the countless competitors who are all vying for the same goal. That goal is to acquire and defend top ranking positions for keywords and key phrases to funnel relevant traffic.
With so [...]
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October 7, 2008 – 8:54 am
An interesting take on SEO was presented to me yesterday from one of our sales agents which made me aware that most SEO companies are still using methods and tactics hailing from a dated algorithm.
Examples such as a monthly maintenance fee (to ensure your rankings won’t slip vs. targeting more related keywords), retooling old pages [...]
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September 16, 2008 – 4:05 pm
When it’s time to determine how effective an SEO, advertising or marketing campaign is, the need to establish KPIs (key performance indicators) as benchmarks to measure goal conversion, time lines and tactical objectives is necessary.
Performance benchmarks exist for a very specific purpose, to measure conversion and marketing objectives, but KPIs also allow us to extend [...]
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With the top 10 as a benchmark, SEO is all about performance, there are no gray areas (when measuring performance), it either works, or it does not.
They key is to understand how and why problems arise and how to assess the circumstances that suppress a site or page from buoyancy in the SERPs (search engine [...]
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Should your SEO strategy (1) tackle the most competitive vertical keywords (2) pluck the low hanging fruit of the long-tail or (3) employ a combination of both? after deciding which strategy suits your sites ultimate objective, the mental model of the target client and amount of time and content required to accomplish the goal, what [...]
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