Which Links Pass the Most Weight in Search Engines?

in SEO Consulting by Jeffrey_Smith 10 Comments

Link weight and link-flow are the most critical on page elements after you (1) map out which keywords you’re targeting (2) mirror the relevance hierarchy through the site architecture through the respective pillars (landing pages) and supporting articles and (3) initiate the citation process via internal linking and off page inbound links. Which Links Pass Read More

Are You Serious About SEO?

in SEO Consulting by Jeffrey_Smith 1 Comment

It is fair to say that SEO represents a gateway to new customers. Due to the sheer numbers involved, a large percent of whom are ready to purchase which can be easily discerned based on their mood, navigation path and keywords they use. Hence, if you fail to see the gravity of competition for each Read More

The Importance of (KPIs) Key Performance Indicators for SEO

in SEO Consulting by Jeffrey_Smith 8 Comments

When it’s time to determine how effective an SEO, advertising or marketing campaign is, the need to establish KPIs (key performance indicators) as benchmarks to measure goal conversion, time lines and tactical objectives is necessary. Performance benchmarks exist for a very specific purpose, to measure conversion and marketing objectives, but KPIs also allow us to Read More