in SEO Consulting by

Selecting the right keywords is a crucial component of SEO. When keywords are wielded properly in alignment to the focal point of each page, the URL structure and internal and external link profile for a page, latent combinations of potential keywords are evoked at the mere inkling of a query.
keywords-seo
Essentially, any two words arranged in any combination on a page have the ability to create a “relevant hit” from a search query.

In some instances one word in a title or co-occurrence in the meta data (without even having the keyword present in the body of the page) are enough to rank for a given query. The threshold for ranking increases based on the competitiveness of the keyword, which means to rank for a more competitive phrase, you need a higher ratio of pages or links to the pages you have to cross the tipping point.

It is through managing the process of continuity and using a particular synergy of overlapping keywords, phrases and synonyms that a websites on page and off page factors create the appropriate signal when someone executes a related query.

Remember that over 30% of daily search volume is unique, which means that the combination of search terms have never occurred before (in that fashion). With this wildcard range of possibilities (almost like a Gorilla randomly typing away on a typewriter who will eventually type the alphabet) semantic retrieval methods are stretched to their limits to find coherence amongst search query diversity.

In a highly oversimplified analogy regarding the process of selection, noise is reduced to core frequency and any page that has a higher propensity for the said shingles prominence (the combination of words) is elected as a candidate for that query.

So, essentially, with this in mind, if you are conscious enough to (a) provide sufficient content, such as 500-750 words per page (b) have a co-occurrence of keywords or related phrases and (c) have inbound links (either from within the website or from other sites) this create the trappings for being a contender for any of the words encapsulated on that page.

Keyword selection is essentially an aggregate of words and relationships. If you wanted to rank for a specific keyword, then you need to have to have enough global keyword density to cross the tipping point for that keyword. We insist that a site finds where their plateau in regard to the type of queries it appears for, then scales the content to accommodate the ranking objective.

Although competing pages meaning (how many pages online in the index are directly targeting the keyword) matter, creating on page synergy is the precursor for acquiring any organic ranking of merit, which leads to the next point.

There are essentially two types of pages for SEO, a landing page or a supporting page which props up a landing page.

Not to imply that any page in your site is inferior, some pages however serve the transient function of being used as hubs to link to the pages you wish to promote the most. The homepage is typically one of the least likely candidates for conversion, yet since it has the most link weight and prominence is typically returned as the default, catch all page.

Unless you (a) have a link to your main offer which matches the original query or (b) have a navigation system that is self evident, chances are that visitor will not convert. So, ideally as an alternative, the need to build deep links to sub pages to create prominence is a workable solution for ensuring that a prospect in need is able to find the most appropriate page in your site for the keywords or queries they used in the search box.

Small fortunes are spent daily on PPC to avoid the need for organic optimization, however, by revamping the site architecture of a website, instilling it with a stable plethora of internally links carefully mapped out to specific pages with specific keywords, it is possible to shift the way each page is not only interpreted by what is ranks for.

This process should be administered with a blueprint which includes all of the nodes of semantic indicators that essentially represent a cross-section of market share you intend to saturate (create a keyword wish list). Sure, you can focus on exact match keywords by using a laser beam approach, or you can shift the ranking factors to encompass a more nebulous characteristic and rank for ambient keywords and partial key phrases.

The real exercise is to learn how to manage the process so that you do not cannibalize keywords or dilute the focus of the keywords with the highest conversion rate for your website. Through essentially scaling the addition of content over time, building a sufficient threshold of links, it is possible to attain virtually any keyword as a result of on page and off page synergy.

If you have access to competitive market intelligence tool such as a superior keyword discovery tool. You essentially have the ability to find the low hanging fruit or keywords with the highest conversion and least amount of competition.

By targeting keywords within your grasp, two things occur (1) you are able to use overlapping modifiers to close in on the root phrase (leading [keyword] company, best [keyword] services, affordable [keyword] solutions, etc.) or (2) you improve broad match traffic systematically by expanding your semantic net of phrases that funnel traffic to your specific pages designed with that conversion objective in mind. 

Read More Related Posts
SEO, Marketing and Other Metrics that Matter
With a diverse array of possibilities for consumers to purchase product or services from your website, SEO only represents one attention funnel for driving qualified visitors to your pages. Regardless ...
READ MORE
SEO Ultimate Version 2.0 from SEO Design Solutions
Wouldn’t it be nice to create streamlined SEO protocols to optimize content naturally or have the ability to go back to your legacy content and revise any element of the ...
READ MORE
SEO is All About Page 1
Statistically 91% of all searches in search engines abort in the first page, meaning if your website is not listed in the top 10 results, then your chance of your ...
READ MORE
Create Content With Purpose
Today's topic is creating content with purpose (adding fresh content on your website) which serves a dual purpose for SEO and user engagement. Both are equally important and necessary ...
READ MORE
SEO Ultimate All In One SEO Plugin Version 1.3 Released!
The revolutionary WordPress SEO plugin from SEO Design Solutions has just been upgraded yet again, this time with a new module that lets you fine-tune the anchor text of a ...
READ MORE
SEO & Natural Language Discrimination By Semantic Analysis
As smart as Google is, their search engine uses an algorithm based on natural language and the relationships or connectivity of semantic occurrences (otherwise known as shingles, i.e. groups of ...
READ MORE
Synchronizing SEO Metrics
There are various metrics in SEO that contribute to producing aggregate ranking factors that when synchronized properly produce high ranking search engine positions. On page SEO represents 60% of that ...
READ MORE
SEO Link Building – How to Achieve Multiple Top 10 Rankings with the SEO Domino Effect!
Ranking in the top 10 search results is accomplished frequently through building links from authority sites in conjunction with exceptional on-page factors. By understanding the premise of how and which ...
READ MORE
On Page of Off Page SEO, Which is Better?
Just like the argument of which came first the chicken or the egg, in SEO circles, the question over which type of optimization (on page or off page SEO) is ...
READ MORE
Using SEO to GEO Target Local Keywords
Do you GEO target keywords for your online audience? One of the great things about SEO is that you can Geo Target specific markets for maximum market saturation. Let's discuss ...
READ MORE
SEO, Marketing and Other Metrics that Matter
SEO Ultimate WordPress SEO Plugin Version 2.0 Released!
SEO: Getting to Page One
Create Content With Purpose!
SEO Ultimate WordPress SEO Plugin Version 1.3 Released
SEO & Natural Language Discrimination By Semantic Analysis
Synchronizing SEO Metrics
SEO Link Building – How to Achieve Multiple
On Page vs. Off Page SEO
Using SEO to GEO Target Local Keywords

About

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

7 thoughts on “Keyword Selection, Content and SEO
  1. It has always been said that the targeting of keywords is important, and yes this remains true up until now.

  2. j korni says:

    Here’s a new search engine dedicated exlusively to meta-tag keywords: http://www.Gnomit.com. You can search in over 23 million keywords from 15 million sites.

  3. These are the two steps to be followed..

    1. Keyword selection: Determine what your pages offer. Then determine which words your potential audience might use to search for your page and create keywords based on those words.

    2. Keyword optimization: Apply these keywords to the appropriate pages (3 – 5 keywords per page is the recommended amount) and optimize from the top left, and then down. Often this will be the first 200 words on your page — title tag, headings, abstract, and such.

Comments are closed.