Category Archives: SEO Consulting |
An interesting take on SEO was presented to me yesterday from one of our sales agents which made me aware that most SEO companies are still using methods and tactics hailing from a dated algorithm.
Examples such as a monthly maintenance fee (to ensure your rankings won’t slip vs. targeting more related keywords), retooling old pages [...]
When it’s time to determine how effective an SEO, advertising or marketing campaign is, the need to establish KPIs (key performance indicators) as benchmarks to measure goal conversion, time lines and tactical objectives is necessary.
Performance benchmarks exist for a very specific purpose, to measure conversion and marketing objectives, but KPIs also allow us to extend [...]
With the top 10 as a benchmark, SEO is all about performance, there are no gray areas (when measuring performance), it either works, or it does not.
They key is to understand how and why problems arise and how to assess the circumstances that suppress a site or page from buoyancy in the SERPs (search engine [...]
Should your SEO strategy (1) tackle the most competitive vertical keywords (2) pluck the low hanging fruit of the long-tail or (3) employ a combination of both? after deciding which strategy suits your sites ultimate objective, the mental model of the target client and amount of time and content required to accomplish the goal, what [...]
Sometime you have to go backward in order to move forward. What happens when you hit your keyword ceiling (when you have squeezed the last drop of traffic from your keywords) and the traffic plateaus? Just like an SEO sleuth, you have to dawn your research cap, break out the optimization map and change your [...]
How much traffic and potential revenue are you losing each month to your online competition? It really doesn’t get any more simple than that. All idioms and clichés aside, when friendly competition escalates into an all out hostile takeover for a competitive keyword and push comes to shove in search engines, the winner boils [...]
Before you leap into a hasty relationship with the wrong keywords, get cozy with your audience and try to place yourself in the mind of your ideal visitor to think how they would think and more importantly to search how they would search.
Finding the top keywords for your niche may require many a few blind [...]
With Search Engine Optimization, momentum is everything. Which momentums are you establishing that define your business as a whole.
Are you consistent in your marketing message? (or is it diffused) If you have a blog, do you post frequently on a schedule? (or just when you feel like it) What about building links (when you [...]
I am sure the headline caught your attention. So often you hear the echoes of “the fear of duplicate content” making it’s rounds throughout the web. My first thought is, to give precedence to what is the main contributing factor that anyone would intentionally or unintentionally invoke a duplicate content filter.
-Jeffrey
The difference between zero and hero online can boil down to if your website is optimized properly for the terms most searched in your industry. With 70 % of the spoils going to the #1 position in the top 10 for any given keyword, stating that “rank matters” is truly an understatement.
With the competition getting [...]
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