Category Archives: SEO Marketing

Anyone Can Pay for Traffic, but Who Can Earn it?

As you gathered from the title, the topic of traffic (paid or organic) is the subject of today’s post. Let’s look at the pros and the cons of both SEO and SEM (search engine optimization and search engine marketing) to discuss what makes each necessary or useful for short-term or long-term implementation for your business. […]

The Trinity of Traffic, Credibility and Conversion

There are three things you need to be successful online – traffic, credibility and conversion. Anything else is a mere transitory step for one of these three primary prerequisites for monetary gain via commerce or affiliate marketing. Traffic : This is the prime ingredient to longevity and ROI. Any type of traffic generation such as […]

Wrong Market, Wrong Keywords or SEO Strategy?

What happens if you target the wrong keywords, consumers or rely on a narrow traffic source instead of diversifying your website across multiple traffic sources? The answer, failure to grasp the true premise of internet marketing. Instead of confusing the impetus by using the wrong message on the wrong audience at the wrong time, realize […]

SEO Marketing: Social Structure and Scalability

From the perspective of SEO, each domain requires a different type of tact, depending on where it is in the cycle of developing authority. However, SEO is only one channel or traffic source. To transcend, you need social appeal and scalability. Nexus – Marketing Meets The Economy of Scale Keep in mind that websites that […]

SEO Copywriting Tips

When we mention SEO copywriting, many business owners scramble to whip out 10 paragraphs of copy that is stuffed with 50 keywords. As many mothers across America would say, “You’re impatience will soon catch up with you.” Well, maybe it won’t catch up with you. But, as far as SEO is concerned, it won’t take […]

Converting SEO Bounce Rates to Clients

What percentage of visitors is leaving your website because they cannot find what they want? Aside from SEO and driving traffic to a website, what happens after they arrive is even more important. Is your sales copy disjointed, is there a clear call to action, are you speaking to the right audience? Are there conversion […]

SEO and the Sales Pitch

If you’ve optimized your website, you’re probably receiving targeted traffic from search engines. You know what phrases prospects are searching with, to find your website. As we’ve said several times, however, SEO can only walk the customers through your door, it can’t make them purchase. We’ve tossed around terms like “usability” and “conversion optimization” and […]

SEO Marketing Meets Dollars and Sense

Making money with your website is not as difficult as the gentlemen in this graphic depicts.  However, it does require that you understand the basic premise of relevance, positioning and the persona of the consumer that is intended to react to your value proposition. Depending on your monetization model, SEO allows you to specify which […]

Using Keyword-Rich Domains and Subdomains for SEO

What are the strategic SEO advantages of having a relevant keyword-rich domain name? Is it a temporal search engine loophole or viable long-term ranking strategy? They say what is but a name, but in reality, to search engines having a keyword present in your domain name can tremendously cut the time it takes to reach […]

Clicks, Keywords and Conversions

You hear terms like clicks, keywords and conversions thrown around in SEO (search engine optimization) and SEM (search engine marketing), but what is the bottom line? Impressions matter, but without clear conversion funnels or “preferred visitor paths” what leaks is consumer interest and intent. Don’t write a Nancy Drew novel or bore people with the […]

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