It is easy enough to figure out who occupies a dominant search position with a clear competitive advantage for a number of pivotal phrases in your industry. What may not be clear is how they got there or how they maintain that position.
It is important to know your enemy, and it is not always the … Read more »
Who thought shopping online could be so easy, simply opening a browser, conducting a search, finding a great product online and making a purchase is nothing out of the ordinary for millions of consumers each day.
The advantages of shopping online are (1) zero traffic or commuting time (2) no need to stand in long checkout … Read more »
Before you enter a competitive online market, you need to understand who the major players are so you can (a) fly under the radar and learn from the trail they left behind and (b) look for patterns to formulate ranking strategies from their nearest competitors.
Like any good SEO management campaign, it starts with strategic planning, … Read more »
As technologies converge to more adequately serve their respective audience, it is no surprise that bundling services to facilitate customer loyalty is a common tactic for increasing brand loyalty. Some things just work better together such as SEO and website usability.
It is only a matter of time before search engine optimization evolves and starts to … Read more »
Through studying click behavior we gain insight to the reason why people click instead of just focusing on fragmented (after the fact) results. By utilizing common sense, research or analytics we can refine the structure and theme of our content, images and designs to align them with known click-triggers and logical impulses to position our … Read more »
With consumer attention receding and search engines and search engine marketing evolving, finding the right the balance for visitors who are constantly bombarded by advertisements, offers, incentives, deals and brand exposure has made prospects less responsive to traditional marketing ploys.
The bottom line is all about user engagement and engaging your market. The extent of your … Read more »
Sometimes one post is not enough and since we opened the can of worms on the topic of how to create optimized landing pages in our first post Creating Landing Pages that Appeal to Motivated Searchers which was more of a general post, now we can discuss tactics and techniques for those more familiar with … Read more »
Every page in your site is a potential landing page. Depending on how streamlined the content is, your pages can provide a valuable resource for those seeking products or services and convert motivated searchers from window-shopping prospects into long-term loyal customers.
On the contrary, if the focal point of your pages are nebulous or the primary … Read more »
Are you writing enough content to keep your rankings from nodding off to sleep? The word around the water cooler is, Google, Yahoo, MSN are partial to fresh content. If it just so happens that you are squaring off against a proverbial keyword juggernaut in the SERPs, the least you can do it use a … Read more »
The golden achievement in organic search is the accomplishment of acquiring a “one box” in Google.
The one box is when you conduct a search and the site in question has such an enormous amount of themed content that it returns the main URL with subcategories underneath it to provide searchers with an extended selection.
Acquiring the … Read more »
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