Category Archives: SEO Marketing

SEO Marketing Meets Dollars and Sense

February 12, 2010 – 4:06 pm

Making money with your website is not as difficult as the gentlemen in this graphic depicts.  However, it does require that you understand the basic premise of relevance, positioning and the persona of the consumer that is intended to react to your value proposition.
Depending on your monetization model, SEO allows you to specify which pages [...]

By Jeffrey Smith | Tagged , , , , , , | Comments (2) | seo

Using Keyword-Rich Domains and Subdomains for SEO

January 14, 2010 – 5:22 am

What are the strategic SEO advantages of having a relevant keyword-rich domain name? Is it a temporal search engine loophole or viable long-term ranking strategy?
They say what is but a name, but in reality, to search engines having a keyword present in your domain name can tremendously cut the time it takes to reach the [...]

By Jeffrey Smith | Tagged , , , , , , | Comments (8) | seo

Clicks, Keywords and Conversions

December 29, 2009 – 9:20 am

You hear terms like clicks, keywords and conversions thrown around in SEO (search engine optimization) and SEM (search engine marketing), but what is the bottom line?
Impressions matter, but without clear conversion funnels or “preferred visitor paths” what leaks is consumer interest and intent. Don’t write a Nancy Drew novel or bore people with the suspense, [...]

By Jeffrey Smith | Tagged , , , , | Comments (8) | seo

Affiliate SEO Marketing and Affiliate Landing Pages

December 2, 2009 – 3:19 am

The lines between cause, effect and tactful causation are blurred in context to SEO and promoting products and services with affiliate marketing. The web is a conglomerate of intersecting paths driven by curiosity, purpose and intent and at the fulcrum is opportunity and conversion.
At the helm of search engines are streams of landing pages, tactful [...]

By Jeffrey Smith | Tagged , , , , | Comments (9) | seo

SEO and Intent: Where Search Meets Results

August 12, 2009 – 3:56 pm

Knowing where people are looking is the first rule of search. SEO is only useful as a medium to deliver relevant consumers to your website. If it fails to do that, then it is obsolete as a viable solution for new business development. The second rule of search is understanding intent and how to intersect [...]

By Jeffrey Smith | Tagged , , , , , | Comments (11) | seo

Advertising and Advertisers: Meet SEO and Rich Media

July 30, 2009 – 1:53 pm

Have you ever had a day where you wanted to be interrupted and watch commercials or spend countless moments being diffused from your purpose? Didn’t think so, this is precisely why SEO and search are positioned as the new frontier for reaching consumers already looking for products and services like your own.
With pull based marketing [...]

By Jeffrey Smith | Tagged , , , , | Comments (9) | seo

Increase SEO Conversion With Action Words

June 17, 2009 – 1:32 am

We know that SEO delivers traffic, but then what? Don’t forget that the need to get the visitor to take action starts once they arrive. Regardless of the medium used to attract an audience, that traffic must convert.
Transactional analysis reminds us to cover the basics of who, what, where, when, how and most of all [...]

By Jeffrey Smith | Tagged , , , | Comments (1) | seo

SEO is Great, But Conversion is Even Better!

June 10, 2009 – 9:12 am

The opening statement of this title is simple and direct, and having laid the groundwork, the next paradigm to shift is that SEO in addition to any form of internet marketing you engage, should pay for itself. Getting consumers to engage your website is not a liability or expense but rather a necessity regardless of [...]

By Jeffrey Smith | Tagged , , , , , | Comments (3) | seo

SEO, Visibility and Conversion

May 13, 2009 – 8:31 am

Search engine optimization (SEO) will never replace marketing but rather complements it. Businesses need two things today to overcome the competitive advances or others, visibility and conversion. One without the other is simply unacceptable.
Let’s face it, most people searching for SEO services understand two things, (1) they know that what they are doing is not [...]

By Jeffrey Smith | Tagged , , , , , | Comments (4) | seo

Are High Paying Keywords or The Most Expensive Keywords Worth It?

April 7, 2009 – 7:27 am

If you have to answer this question after a brief pause, chances are, you are using pay per click marketing and paying too much. If you can assess risk versus reward, time to market / exposure and the more market share you own for a root keyword, the higher potential yield it can return (if [...]

By Jeffrey Smith | Tagged , , , , , | Comments (6) | seo

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