in SEO Marketing by Jeffrey_Smith

As you gathered from the title, the topic of traffic (paid or organic) is the subject of today’s post. Let’s look at the pros and the cons of both SEO and SEM (search engine optimization and search engine marketing) to discuss what makes each necessary or useful for short-term or long-term implementation for your business.

Paid or Organic Traffic

Paid Versus Organic Traffic

Paid Traffic Delivers Visitors Quickly

Traffic being the crux of the web is the deciding factor in the success of any website. You can have the best looking most usable website online, but without traffic it simply will not matter.

Similarly, you can have an ugly website that lacks usability with a strong call to action and benefit-rich user appeal and reap a fortune in contrast to the beautiful website without traffic. In essence success is a balance of traffic, usability, direction and appeal.

SEO Works But It Takes Time

While the argument of those who are too impulsive to engage the SEO process may suggest it takes too long, the real fact is that if you have a properly cultivated offer, SEO can produce long-term visibility and benefits rivaling the best paid campaigns.

While the #1 position for a keyword garners 40% or more of the click throughs for that keyword in search engines, keep in mind that 80% or more of all click through traffic occurs from the organic search positions in search engines.

While paid traffic may be more readily available, think of it as a way to determine which keywords are delivering consumers who convert, then use SEO to seal the deal and anchor your position in the search engine result pages.

The time it takes will depend on:

  • The competitiveness of the market
  • Consumer demand or seasonal purchasing habits
  • What type of secondary online or offline exposure the market receives (tv, radio, print, etc.).
  • The budget your competition is will to spend to dominate the market.
  • The degree of authority the top websites occupying the top 10 positions exhibits.
  • The number of topical pages they have dedicated to each keyword / query.
  • The quality and quantity of links or social proof (via social media) your competition is allocating to stay ahead of the pack.

In most instances, content wars backed by domain authority are the defining factors that distinguish the top 5 results, but occasionally, those at the top rest on their laurels and a virtual newcomer can push through the paper champions with ease to chisel out a place for conversion and website monetization within a market.

There are still things you can do that are algorithmically inclined from search algorithms (such as using exact -match top level domains) like redwidgets.com ranking for red widgets or implementing a keyword-rich sub domain to add a layer of inurl relevance (having the keyword in the domain or page URL).

However, the main thing is not to confuse traffic with conversion, or a band-aid and a flawed marketing strategy. The takeaway from having PPC dependency (after getting dozens of leads or sales a day) only to have to keep paying to keep things moving or having to wait for the SEO rankings to kick in is the missing ingredient of split testing and conversion optimization. In other words, creating the right triggers at the right time for the right consumer despite the traffic source.

There is no right or wrong way to go with organic SEO or search engine marketing, it all depends on (a) if you can afford to wait (b) how much exposure you need from the standpoint of your PPC spend or SEO pricing and (c) what the tipping point and ROI are for either. 

Read More Related Posts
6 Steps to Launching a New Website
What are the 6 critical steps for launching a successful SEO website? If I had to list them in order, it would go something like this… 1 – Having a Reasonable ...
READ MORE
The SEO Agenda
Your competition doesn’t care “if you feel good today”, “if you your profit margins are eroding” or “if your advertising budget is thinning out”. Your competition doesn't care if you don’t ...
READ MORE
5 Things You Should Know About SEO
With SEO being all the rave right now, here are five things to keep in mind before engaging any SEO campaign. Search engine optimization is about setting realistic goals within respectable ...
READ MORE
The Tireless Quest to Reach the Top
Who said rankings always make sense. Sometimes the SEO signals, relevance and tip of the iceberg analysis just doesn't add up. No matter how many times you have seen or used ...
READ MORE
Link Building and Off Page Ranking Factors
After stumbling across a competitors attempt at link building, let's just say that now I know why Google enforces quality control in context to contrived off page SEO and off ...
READ MORE
What is SEO... Really?
It's no secret that as of late SEO has gained recognition amongst the masses, some good some bad, but despite the rants, opinions or perspectives that either praise or denounce ...
READ MORE
I noticed the strangest occurrences today in the SERPS (search engine result pages). It all started last night about 7PM or so, just checking a few rankings, my favorite keyword ...
READ MORE
Enter the domain (or page in SEM Rush)
Here is a nifty little SEO Tip for mapping out keyword clusters and their corresponding landing pages (within your own site or your competitors) using a combination of the link ...
READ MORE
Reduce the Negative Impact of Duplicate Content from Canonical URL's
Great news for the SEO industry has been introduced as a new opt in canonical tag attribute was announced by the Official Google Webmaster Central Blog. Sculpting page rank and avoiding ...
READ MORE
6 SEO Tips for Launching a New Website
The SEO Agenda
5 Things You Should Know About SEO
SEO Rankings, Trust and Relevance Signals
Link Building and Off Page SEO Ranking Factors
What is SEO, Seriously?
Website Positioning and the Ebb and Tide of
SEO Tips to Spy On Competitors
SEO Ultimate Launches Premium Version Called SEO Ultimate+
New Tag Minimizes Canonical URL’s

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

3 thoughts on “Anyone Can Pay for Traffic, but Who Can Earn it?
  1. SEO Firm says:

    Thank you for your mind reflects on those people who are looking for new ideas and also informations different type of SEO rankings. Get your site rank better in all the major search engine today with the professional SEO services.

  2. SEO Plans says:

    Paid traffic & free traffic both shown same result for a website.Can you suggest me per traffic , how much I pay ? or it’s convert to a leads or sales ?

  3. Sharon J. says:

    See I don’t think that traffic should be bought. I think it should be earned and there are legitimate ways to generate traffic without having to take easy street. Thanks for the tips.

Comments are closed.