in SEO Marketing by Jeffrey_Smith

Clicks, Conversions and KeywordsYou hear terms like clicks, keywords and conversions thrown around in SEO (search engine optimization) and SEM (search engine marketing), but what is the bottom line?

Clicks, Keywords and Conversion

Clicks, Keywords and Conversion

Impressions matter, but without clear conversion funnels or “preferred visitor paths” what leaks is consumer interest and intent. Don’t write a Nancy Drew novel or bore people with the suspense, get to the point.

If you want your website to be “more than just a welcome mat” for site competing for consumers interest,  then keep an objective perspective when crafting copy and images when considering the real value proposition to streamline conversions.

Don’t be aloof or try to brand on first site, create a common thread to segment your audience and allow them to make intelligent choices to find a message and / or angle that “works” for them.

Just as a marketing campaign for batteries can range from “our hospitals trusts” brand – X when life matters – to appeal to the utility in us or “jam out longer, play more video games or hear X% more music with Brand –Y” – the range of their emotional / market appeal is immense.

Let’s not confuse SEO with actual marketing; the two must work in tandem. Having visitors arrive on a whim or laced with intent from a search engine, only to find a lackluster offer, disjointed message or page lacking the message, relevance or continuity that attracted them is a poor landing page experience, period.

Within 10 seconds from landing on a page from a search engine, an email or another link from other sites, the clock is ticking and people are either looking for an escape hatch, a link or a BIG SHINY BUTTON with “click me” figuratively written all over it.

Conversion is a process of refinement; its constant pruning and fine-tuning all serve a common goal to convert clicks into customers. Yet, without keywords those consumers may never find your offer to click.

SEO delivers traffic, but please don’t confuse the messenger with the message. In this instance, the message “your content, pages and offers” must still stand on their own merit and offer substance, utility or emotional gratification.

Although search engine optimization and using search engines is not the only type of traffic, it does deliver qualified traffic based on the continuity and relevance of the keywords used to initiate the search.

Most websites receive 85% of the traffic to their site from search engines, so, to ignore the benefits of SEO means that (a) you are leaving money on the table for competitors or (b) you are satisfied with a mere sliver of market share.

Without consumers there are no conversions, without keywords or optimizing (or paying for them using PPC) there are no click-throughs from search engines which means, you may as well go back to the yellow pages and sit by the phone waiting for it to ring.

With the current climate of internet marketing, having a website is not enough and when it comes down to sales and / or building a list, getting people off the bleachers and into the game, there is nothing like using SEO as a medium, using video to break the ice and set the stage and then segueing to a timely contact form to formulate the perfect balance of marketing meets motivated buyer or at least pique common interest.

What you do with that traffic and how you reward the viewer’s attention is entirely up to you.

In closing, here are a few other posts on the topic that we would like to “serve up” as an offering to you as a tasty mental morsel to digest at your leisure.

Remember, just because you build it, doesn’t mean they will come and even if they do, you still have to offer more than the next competitor to ensure that your site stands out.

Business goes where it is most welcome, and depending on your perspective and how your site engages users determines just how unique your brand, products or services fare amidst a sea of options online.

Suggested Reading:

Keep in mind, traffic flows, you do not necessarily have to recreate the wheel, just learn where the affinity for the ideal audience or consumer and then stand in front of it (with a funnel to pique their interest).

No one method is a solution, but rather a part of a systematic process of facilitating the appropriate mood and emotional appeal to connect with those who would pass on your offer, if it lacked the “whats in it for me” action/ reward modality.

Conversion is not some magical process, its just giving the reader what they want when they want it, or fulfilling your promise or intent that drew them to your website to begin with.

These tips are not rocket science, but they can steer you in the right direction to at least see the error in doing nothing, so you can mix things up a bit in 2010.

If you haven’t already, feel free to subscribe to the RSS feed for SEO tips, tactics and techniques from SEO Design Solutions.

Read More Related Posts
With SEO, Time and Authority are on Your Side!
If you have ever pondered how a particular competitor distanced themselves distinctly in the top 3 positions for a competitive search term. How is it that they remain stable and ...
READ MORE
Ever wondered how to determine if a search term is a likely target for your SEO? Here are a few tips that will let you test the waters with your ...
READ MORE
First I start with a Broad Match Qualifier Search
After you have found a niche and want to determine who the Super Affiliates are, there are a number of extremely simple SEO techniques you can use to find out ...
READ MORE
Google Caffeine is Live!
When the talk of Google Caffeine hit the street a few months back in August of 2009, SEO's panicked thinking they had to retool their optimization methods to encompass the ...
READ MORE
Does SEO Transcend Rankings?
How many of you thought that SEO was about ranking for keywords? Did you raise your hand? If so, you are not alone. Before you balk at this statement, reserve ...
READ MORE
SEO, Is It All About Links? Not Anymore
With so many new algorithms being adjusted, modified or replaced altogether, between the cached version of the SERPs (search engine result pages) and the actual index there are obvious discrepancies leaving ...
READ MORE
The Golden Rule: SEO or Internet Marketing Should Pay for Itself
The opening statement of this title is simple and direct, and having laid the groundwork, the next paradigm to shift is that SEO in addition to any form of internet ...
READ MORE
Building SEO into your Sites Core
Rather than thinking of SEO as an afterthought and trying to make good on a bad situation, a savvy webmaster integrates a topic holistically into their website on multiple levels ...
READ MORE
SEO Tips to Build a New Website
Here are 10 powerhouse SEO tips that you can use to build a new website and make sure it gets off to the right start. First, the strategy, then a ...
READ MORE
SEO Requires Planning and Patience
Search Engine Optimization (SEO) is all about layering processes over time. Often we receive calls from prospects who (a) want to rank for the most competitive keywords and (b) do ...
READ MORE
With SEO, Time and Authority are on Your
How to Evaluate Competitive Keywords for SEO!
SEO Tips to Find Affiliate Marketing Opportunities
Will Caffeinated Results from Google Stir Up Search
Is SEO about Rankings or Authority?
SEO, Is It All About Links? Not Anymore
SEO is Great, But Conversion is Even Better!
Building SEO into the Core of Your Website
SEO Tips to Build a New Website
SEO Requires Planning and Patience

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

9 thoughts on “Clicks, Keywords and Conversions
  1. Hi Buddy!!!

    you are very perfectly expose into your site about SEO Solutions 7 i am very much like you SEO Blogs..

    Byee… Thanks For sharing…

  2. Rose says:

    Hello
    I am just learning about SEO and I have not so much knowledge about SEM.I came to know some new things about traffic of SEO.Thank you for this post.

  3. I made this viewable on my end and decided maybe I should add this in as well. This part is not found within your Google Adwords account, it is base on your own research and tools. Some of my affiliate links are only connected to certain keywords with specific tags, so I can research these keywords.

  4. Rex Dixon says:

    In that process, or to quote: “systematic process of facilitating the appropriate mood and emotional appeal to connect with those who would pass on your offer” – would you be able to share some of the A/B Tests with us and the testing community? You can also follow us on twitter @abtests

Comments are closed.