in SEO Marketing by

What percentage of visitors is leaving your website because they cannot find what they want? Aside from SEO and driving traffic to a website, what happens after they arrive is even more important.

Lower-Bounce-Rates

Converting SEO Bounce Rates to Clients

Is your sales copy disjointed, is there a clear call to action, are you speaking to the right audience? Are there conversion funnels in place to facilitate alternative actions? Just by answering these basic thought-provoking questions, you can uncover why bounce rates are high and your pages suffer from fractal projections of coherence vs. a unified theme and defined conversion objective.

It’s not what we think is important as much as what the visitor thinks is important that can make or break a website. Even our homepage at www.seodesignsolutions.com which I have been holding on too for far too long is in the midst of a redesign that allows visitors to get right to what they want, with all assumptions aside.

Some people are (1) curious about SEO Services but are not ready to move forward (2) others have heard about our free WordPress SEO plugin SEO Ultimate and are looking for the download area or additional stats (3) others want to glean SEO tips from the blog and (4) some just ended up here from the authority of the domain ranking for so many keywords.

The point being, regardless of how they got here, it’s up to us how we sculpt the user experience and provide a frictionless transaction to funnel readers to the most appropriate area of the website most suitable for facilitating conversion.

You really have to put yourself in the mind-set of the viewer and give them what they want or they will just close the window, click the back button and find what they need from a competitor who is more savvy at communicating the purpose and intent of the page is and how it can remedy a current concern or provide a solution to what ails them.

SEO is a means to an end, but it won’t make people purchase, you still have to speak their language, create appeal, trust and engage them enough to encourage the proper response. Anything else is merely an exercise in futility, things like (1) asking for personal information without engaging their intelligence (2) having advertisements or banners distracting users when your product or service should be the focal point (3) making the user have to “find Waldo” to figure out what to do next.

All of these things have quick and easy remedies, but, ironically, how frequently are we discouraging users by “SCREAMING AT THEM”, then a simple link or small icon is enough to say, over here is what you need.

Each type of website has its own unique requirements of design, call to action, content and context, finding that is not always easy, but keep in mind, if you can’t figure out in ten seconds from landing on a page:

  1. What the page is about
  2. What action item is next
  3. What’s in it for them AND
  4. Why they should take action

Then chances are neither will your visitors. In the real world, there are distractions; it is not like people are in the cone of silence when they are reading your content.

If they used a search engine, they are there because (1) they are looking for something or (2) they followed a link from another search which led to a tangential click through meaning they may already by hazy about who, what or why they are there and why they should give you any more of their attention. There is no need for chit-chat at this point, they already know what they want…do you?

With busy office environments, public transportation, deadlines and thousands of things that disrupt the flow of continuity and coherence while they potentially peruse your pages, the last thing you want your website to communicate is more static and “market-speak” for consumers to digest.

The feel good factor exists, even though it is different for everyone, there are things you can do based on usability testing to utilize the right colors, the right type of layout with your template design, just enough text to entice but not too much to discourage them from reading, coherent navigation and the appropriate trust symbols, testimonials or credibility to engage users.

What you cannot do is make half-baked assumptions based on a narrow minority within your own business that you know your own customers needs more than they do. Feedback and testing will allow you to fine-tune vast or elusive elements within a site to a coherent structure without losing your brand awareness in the process.

Bounce rates are a start, for those unfamiliar with the term, “bounce rates are determined by how long a visitor stays on the page or if they click through to another page within the site“, but deeper there is a significance of connection, that if it’s lacking, so will your websites conversions. 

Read More Related Posts
Useful SEO Tips
If you rank for competitive keywords through using SEO, you have to work "every day" to acquire additional rankings to fortify them or defend their position. If you relax at ...
READ MORE
minimize links on templates
While providing an SEO consultation a few days ago, the client had a severe problem with bleeding ranking factor from using recurring elements of navigation on the sidebar of their ...
READ MORE
Managing Content Cycles
Each page that you add to your site is an asset for SEO. Depending on your content development strategy and execution, you can harness the various cycles of link flow ...
READ MORE
Search Engine Optimization Keyword Management
There are three stages to managing keywords for an SEO campaign. The steps are (1) keyword research and discovery (2) preparation and (3) acquisition. What happens in between determines if ...
READ MORE
Why SEO Link and IP Diversity Matter
Search engines have savvy algorithms programmed to parse millions of documents, links, apply weighting measurements to assess relevance, content popularity, trust and dozens of other holistic metrics in an instant. As ...
READ MORE
Google's Love Affair with Authority Sites
In short, Google's love affair with authority sites is based on the premise of reciprocity, relevance and commercial viability. It’s no secret, that Google’s search engine algorithms are stacked in ...
READ MORE
Landing Pages and Bounce Rates
Creating landing pages that convert is an intriguing topic. Success is dependent on visitor expectation and relevance. If you hit the wrong note with visitors, your pages can become complacent ...
READ MORE
Sifting Through Organic Search Engine Results
With the mass amount of beta tests executed on search algorithms within the Googleplex, search results can often seem like "mixed-fruit" or a "tossed salad" for business owners trying to ...
READ MORE
Targeting Search Behaviors Instead of Just Keywords
If are familiar with the concept of SEO and targeting specific audiences based on demographic or psychographic profiles, all of that is a wash when you consider targeting consumer search ...
READ MORE
PPC Landing Pages or SEO Landing Pages?
If you ever wanted to make SEO landing pages rank like Pay Per Click (PPC) landing pages, then this tutorial is for you. If you understand the implication of this ...
READ MORE
Useful SEO Tips
SEO Navigation Tips for Websites
SEO Tips to Manage Content Development
Keyword Management and Search Engine Optimization
Why SEO Link and IP Diversity Matter
Google’s Loves Affair With Authority Sites
Landing Pages and Bounce Rates
SEO and Google Search Engine Result Pages
Targeting Behavioral Keywords
Make SEO Landing Pages That Rank Like PPC

About

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

3 thoughts on “Converting SEO Bounce Rates to Clients
Comments are closed.