in SEO Marketing by Jeffrey_Smith

Viral marketing is nothing new, but as all things SEO and web 2.0 it takes time to rise above the antiquated methods of the past from a traditional advertising perspective. As marketing modalities from yesteryear continue to fall by the wayside as obsolete, there are a few noteworthy trends in automation and viral marketing occurring a break neck speed.

As RSS feeds, social bookmarking and virtual communities seeding the exchange of information, it doesn’t take hours or days to disseminate information and create a buzz, merely the click of a button.

Instead of a multi million dollar ad campaign which would have been the preferred method in the past for a new product launch. With a little ingenuity, the proper understanding of the flow of the web 2.0 phenomenon (and how it impacts search engines) along with some clever link bait, one can essentially create a spike in traffic or sales within hours from the time they publish their content.

Not to mention the mere thought of this viral outbreak in internet marketing would make a traditional advertising & marketing agency exec lose sleep at night just trying to figure out (a) why they never thought of that and (b) how much money they could have made if they had.

It’s not always about the Benjamin’s, it’s more about the integrity of the message and the ability for millions to share a funny post, put a red flag on some activity to stir things up in the blogosphere or just to ride the wave of the future of information technology. Whatever the impetus, there is no sign of this form of communication (blogging, link baiting, e-commerce & social marketing) to stand down any time soon.

Here is the breakout on a typical day that someone’s link goes hot…

Surfer A finds a page and sends it to Surfer B now Surfer B puts a link up on their blog or sends it out to everyone in their community and before you know it you have a web 2.0 viral phenomenon.

Attention is the new commodity, which is about as scarce than a snowflake in the desert. With so many ways to tune in, log on and chat, find stats, directions or the latest gadget or object that catches your fancy the obvious default for millions is to check it out online. Understanding this, you just have to be clever enough to plant the seeds and dispense them about accordingly.

Not that newspapers and television are going to disappear any time soon, just the usage by comparison to this new generation of tech laden Net-I-zens are taking matters into their own hands or rather qwerty keyboards, PDA’s, Laptops and gadgets to usher in a new era which is nothing less than Eutopian in theory.

Marketing campaigns will not be measured over the courses of quarters (more like a few weeks to a month), I suspect that in the future those who understand how to create a buzz using web 2.0 are pioneering an undeniable new paradigm in how we interact, shop and spend our time online. 

Read More Related Posts
How to Avoid Google's Supplemental Index
When pages go supplemental (into a secondary index in search engines) all the search engine ranking factors associated with the on page elements are nullified. Using SEO to prevent your pages ...
READ MORE
Overcoming the SEO Barrier to Entry
Websites that are adept in SEO have inherent self defense in search engines. Call it the grandfather effect, topical relevance, term frequency, link popularity, authority or whatever you like, but ...
READ MORE
Brand Rank - How will this impact the little guys?
Is the competitive landscape of the web about ready to change once and for all with the introduction of Brand Rank (the ability for big brands to jump from parts ...
READ MORE
Start Your New Website Using These 3 SEO Tips
What’s the difference between a new website and a powerhouse domain ranking for competitive keyword-specific rankings? The answer, SEO, content, time and links… First, you start with keyword research, this includes ...
READ MORE
SEO Tips to Build a New Website
Here are 10 powerhouse SEO tips that you can use to build a new website and make sure it gets off to the right start. First, the strategy, then a ...
READ MORE
On Page of Off Page SEO, Which is Better?
Just like the argument of which came first the chicken or the egg, in SEO circles, the question over which type of optimization (on page or off page SEO) is ...
READ MORE
Short-Term Gain or Long Term Growth? Which is More Important?
Search engine optimization requires patience to manifest results. Unlike other more immediate forms of marketing and promotion, SEO requires a delicate balance of constant refinement, flexibility and perseverance required in ...
READ MORE
SEO Optimized: Is Your Website Optimized?
Keeping page titles on topic and URLs strings focused is one way to increase search engine relevance for SEO and keeping your pages SEO optimized, but what are some other ...
READ MORE
Sure, SEO Delivers Traffic, But What Happens When They Get There?
So now that you have visitors, what's next? Granted, SEO is about driving traffic, but what happens when your SEO has fulfilled its purpose and that traffic arrives? They say ...
READ MORE
SEO Tips for SEO Best Practices
One of the most undervalued aspects of SEO is the amount of time it takes to develop a website properly. People often wonder why SEO pricing is so exorbitant, it ...
READ MORE
How To Avoid Google’s Supplemental Index
Overcoming the SEO Barrier to Entry
Does Brand Rank Equal Better Rankings for Big
SEO Tips to Start Your New Website
SEO Tips to Build a New Website
On Page vs. Off Page SEO
SEO Positioning or Market Share, Which Matters More?
SEO Optimized: Is Your Website Optimized?
Sure, SEO Delivers Traffic, But What Happens When
SEO Best Practices: Getting Started

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

6 thoughts on “Link Baiting, Viral Marketing & Creating a Web 2.0 Social Media Buzz
Comments are closed.