December 2, 2009 – 3:19 am
The lines between cause, effect and tactful causation are blurred in context to SEO and promoting products and services with affiliate marketing. The web is a conglomerate of intersecting paths driven by curiosity, purpose and intent and at the fulcrum is opportunity and conversion.
At the helm of search engines are streams of landing pages, tactful [...]
August 12, 2009 – 3:56 pm
Knowing where people are looking is the first rule of search. SEO is only useful as a medium to deliver relevant consumers to your website. If it fails to do that, then it is obsolete as a viable solution for new business development. The second rule of search is understanding intent and how to intersect [...]
Have you ever had a day where you wanted to be interrupted and watch commercials or spend countless moments being diffused from your purpose? Didn’t think so, this is precisely why SEO and search are positioned as the new frontier for reaching consumers already looking for products and services like your own.
With pull based marketing [...]
We know that SEO delivers traffic, but then what? Don’t forget that the need to get the visitor to take action starts once they arrive. Regardless of the medium used to attract an audience, that traffic must convert.
Transactional analysis reminds us to cover the basics of who, what, where, when, how and most of all [...]
The opening statement of this title is simple and direct, and having laid the groundwork, the next paradigm to shift is that SEO in addition to any form of internet marketing you engage, should pay for itself. Getting consumers to engage your website is not a liability or expense but rather a necessity regardless of [...]
Search engine optimization (SEO) will never replace marketing but rather complements it. Businesses need two things today to overcome the competitive advances or others, visibility and conversion. One without the other is simply unacceptable.
Let’s face it, most people searching for SEO services understand two things, (1) they know that what they are doing is not [...]
If you have to answer this question after a brief pause, chances are, you are using pay per click marketing and paying too much. If you can assess risk versus reward, time to market / exposure and the more market share you own for a root keyword, the higher potential yield it can return (if [...]
With a diverse array of possibilities for consumers to purchase product or services from your website, SEO only represents one attention funnel for driving qualified visitors to your pages.
Regardless of how consumers arrive, whether they (1) clicked a link from PPC pay per click ad (2) conducted a search in a search engine (3) clicked [...]
Is the competitive landscape of the web about ready to change once and for all with the introduction of Brand Rank (the ability for big brands to jump from parts unknown to the top 10 organic search results)? If so, this could mean tough times for SEO and the little guy (smaller businesses) who are [...]
February 20, 2009 – 8:57 am
They say, “that which does not kill you makes you stronger”, viewing your competition or business adversary in this light offers a true competitive advantage. The last thing any business wants to admit, is what they can learn from their competition, however…
In Regard to SEO, Your competition can teach you:
How to be resourceful
How to excel [...]
