Category Archives: SEO Marketing

SEO and Long Tail Optimization

Google currently occupies 72% of the market share for all searches conducted in the US, making it prime real estate for over 60 Million users each day. Despite your industry, attaining a lofty position for multiple keywords through the use of SEO or SEM, represent vast economic and strategic advantage.

Even though you may have one [...]

SEO, PPC or Conversion? Which is More Important?

What does your websites traffic tell you? Keyword obsession regardless of SEO or PPC (pay per click) marketing is a cold hard reality for most businesses online. However, is there something else that is more important that is often overlooked?
SEO and PPC are just a means to an end for conversion, not the other way [...]

Build Authority Before Links

Rome was not built in a day, neither was a top ranking using SEO. Each keyword has a threshold that search engines and the competition have set, finding it and surpassing that mark is the true objective of search engine optimization.

Just like climbing Mount Everest (conquering a competitive keyword), takes planning, preparation and execution. One [...]

Buyers, Sellers and The Marketing Medium

Let’s face it, who doesn’t want to rank higher for keywords that drive relevant traffic to their website. Many pay per click to avoid the hassle of SEO, and organic optimization. Yet, regardless of which method they choose, search engine optimization or search engine marketing, the fact is, much like traditional marketing, both produce exposure [...]

Measuring Keyword Continuity by Tracking Empirical Data

Tracking empirical data to assess performance and user engagement to measure SEO is crucial. Since everything leaves a trail, sifting back through server logs for IP diversity, referral tracking and skimming stats can reveal a great deal about the type of visitors your site attracts.

Sometimes you have to look backwards to move forward and analytics [...]

Market Intelligence and SEO Tools

Search engine optimization (SEO) relies heavily on market intelligence the availability of information in order to gauge valid assessments for strategic implementation. Market intelligence and SEO are interdependent in this fashion.

Take keyword research for example, if the tools you are using are common off the shelf or generic (like Wordtracker, Trellian, Wordze, etc.), the depth [...]

With SEO, The Only Competition is Yourself!

Many often mistake the connotation of competition when it comes to SEO and your competitors. They say that which does not kill you makes you stronger, that is true, but what if you are mislead and competing with the wrong opponent?

Fighting the wrong battles is a waste of time and energy, this is also the [...]

SEO Tips and Techniques from The Archives

Each day thousands of small businesses and top level executives realize that they need SEO. Each has their own reasons, some because they are tired of seeing their favorite competitors dominate search results.

Others because they are tired of the dependency on sponsored or pay per click advertising. However, despite the reason, SEO has gained recognition [...]

Uncommon SEO Tips and Techniques

So, you have heard of SEO and want free traffic from search engines, but you don’t know where to start. Here are a few of the more uncommon SEO techniques you can use that get the job done.

Cultivate Content – The 90 Day Plan:
Being the source for your own best link (internal link quality) is [...]

Qualified Impressions Translate Into Sales

Its not always the quantity, but the quality of visitor impressions that make the difference. Qualified impressions that translate into leads, sales or click through conversion are the true basis of SEO.

Out of every 100 visitors that visit your site, how many fill out a contact form, pick up the phone, download a special promotional? [...]

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