If you want your business to thrive online, then using search engines for advertising and marketing is mandatory for optimal visibility. The real question is how much can you afford to spend? and how cost-effective is the medium for producing traffic and conversion?
Regardless of what you call it (Blended Search, 3D search, Video Optimization, Press Release Optimization, Social Media Optimization) the fact is, it is here, but are you ready?
Do you have a small business that has to compete with larger corporations who are vying for prime market share on a daily basis? If you said no, then you may need to reconsider your niche. If you said yes, then search engine optimization (SEO) is something worth investigating.
If you have a blog or a content management system, once you have built enough content there comes a time where you have so many gems you want to share (for those who may have missed it the first time around) that you can deep link to your older pages and resuscitate new life into Read More
With the advent of search evolution and new search technologies beckoning at the door of online business, one message that should be in the forefront of every businesses modus operandi for 2008 is “Don’t get Too Comfortable at the Top”. Resting on the laurels of yesteryear is a sure fire-method to find your “once relevant Read More
In the beginning (before SEO), simply having a website was enough. Then people realized, that if they changed a few things here, here and here (titles, keyword density, tags), that search engines would respond differently to their pages. Over time through trial, error, patience and reward, specific methods were devised to strengthen the organic position Read More
Just like a magnet, with new content creation and SEO copy writing, the words you use cater to the audience you attract. As you know, all visitors are not created equal, some are window shoppers with an itchy trigger finger to bounce back to the SERPs to find a more suitable interest. Others are analysts Read More
What started out as a research project on a competitor, erupted into a full blown epiphany on the fusion of viral marketing, article marketing, SEO, blogging and social media (complete with instructions after I finish a pending e-book about the topic). However, during the interim we can at least plant a few seeds to imply Read More
If you are one of those people that gives your site more traffic from conducting searches hundreds of times a day for your main keywords, just to see how many positions your pages have risen or fallen? Then realize, you are not alone.
Natural links are the best, but when you don’t have years to sit and wait for organic search engine authority to develop on behalf of your website, sometimes you have to take matters into your own hands.
Viral marketing is nothing new, but as all things SEO and web 2.0 it takes time to rise above the antiquated methods of the past from a traditional advertising perspective. As marketing modalities from yesteryear continue to fall by the wayside as obsolete, there are a few noteworthy trends in automation and viral marketing occurring Read More