When we mention SEO copywriting, many business owners scramble to whip out 10 paragraphs of copy that is stuffed with 50 keywords. As many mothers across America would say, “You’re impatience will soon catch up with you.”
Well, maybe it won’t catch up with you. But, as far as SEO is concerned, it won’t take you very far. The trick to SEO copywriting that is both engaging for your customers and attractive to the search engines is frequency.
Sure, it is much easier to pump out a 1,000 word article every time you feel like giving your rankings a boost. But SEO is a process that takes time and commitment. Thanks to a society that thrives on instant gratification, this doesn’t rest well with many folks who cringe at the thought of six month relationship – let alone a six month SEO campaign.
The time, energy and commitment of SEO is hard to sell – especially when pay per click offers a visible product (the ad) as soon as the payment clears. But we all know that organic search results are much more appealing to consumers than paid advertisements, but I digress.
You can think of SEO like a tomato plant. If I pour a bucket of water over my plant only when I feel like eating tomatoes, chances are that my plant won’t grow and it certainly won’t produce any tomatoes. Or any tomatoes that it does yield will be small, sour and disappointing.
Ok – enough with the garden analogies. The point is that if you only pump out a keyword-stuffed article on the days that you feel like improving your rankings, you won’t get far.
Instead, you need to be determined and dedicated enough to produce quality content on a daily basis. For example, write a 400 word blog post every day. The steady flow of content with a proper keyword ratio will push you much higher in the rankings over a six month period than the keyword-stuffed, sporadic massive – article approach.
When you are blogging, remember that your article must be equally entertaining for your audience as it is for the search engines. Consistently fresh content may move you up in the rankings, but if your articles are not engaging enough to keep consumers on your site, then what’s the point?
Same thing goes for your sales copy. You have one chance to engage consumers upon arrival to your site, so don’t bore them about anecdotes, customer testimonials or where the next industry convention will be held.
Instead, excite them with information about your company – What do you offer? (Actually, this should be evident before they even click on your site) Who are you? Why are you the best? How does that set you apart? What are your customer service promises?
These are all questions that get right to the soul of your sales pitch. Save the rest of that fluff for other pages in your site.
Also, don’t embarrass your company and lose trust from readers with spelling errors, improper grammar or punctuation mistakes. If you must hire an editor to edit your sales copy before posting it live, then do it! It is well worth the money. Blog posts have a little more leniency – but don’t get carried away.
Remember, that speling erors and incorrect grammer is unatractive to your audience and; doesn’t bestow alot confidence in your companies’ abilities.
Did I over exaggerate? Just trying to prove a point.
In the end, just remember to stay dedicated, focused and determined. Consistently fresh content, quality copy and engaging writing are your top weapons for ranking in the search engines and drawing in consumers.
For those of you more partial to the analogy – water your tomato plant a little bit every day and enjoy beautiful plump red tomatoes in as little as 3 – 5 months!