in SEO Marketing by

Making money with your website is not as difficult as the gentlemen in this graphic depicts.  However, it does require that you understand the basic premise of relevance, positioning and the persona of the consumer that is intended to react to your value proposition.

Does your online marketing make dollars and sense?

Does your online marketing make dollars and sense?

Depending on your monetization model, SEO allows you to specify which pages in your website correspond to particular search queries, personality types and search behaviors and how to map out the most appropriate strategy for landing page ROI (return on investment). The once distinct umbrella of SEO services has now been assimilated into a virtual cornucopia of online marketing which is a hybrid of PR, branding, positioning and e-commerce.

In order to thrive and stave off competition, it is imperative for webmasters and business owners alike to pin-point where consumer are in the sales cycle, what the price of the product or service?, is it impulse driven, part of a multi-step close,  self-evident or does it requires ancillary support.

Other considerations are, what the known barriers to entry from the standpoint of competition, who is the 800 lbs Gorilla they must content with and whether or not they have the budget to engage in online combat for market share.

While mapping out the degree of relevance required from topical on page considerations is one thing, getting enough traffic to your pages involves being savvy enough to “market” your product and just having a website or landing page is not enough; it must convert in order to justify its value.

The beauty of SEO is that you can apply it to everything based on the contingencies of supply and demand. We know that for virtually any product or service that there is a top level (or upper crust) that represents the broadest correlation of the theme all the way down to microcosmic extension incorporating distinguishing elements such as the make, model, color and keyword variations that exists for product choices as well as aliments for services to facilitate specific solutions for consumers in need.

Profitability is a byproduct of positioning and presenting the right offer at the right time to the right consumer, however another more prominent concern exists, which is monetizing missed opportunity and failing to embrace keywords or market share left on the table.

Strategy is the essence of search engine optimization; tactics are the execution of those strategies, however without a firm grasp of what you intend to do after your SEO or internet marketing kicks in, shows a lack of common sense.

Let’s look at the possibilities:

You can reach your target audience using a variety of the following methods…

  • Video Optimization (to segue attention by increasing engagement as well as augment SEO efforts with blended search)
  • RSS Aggregation (to attract a larger audience for conversion)
  • On page optimization (to refine market focus and value proposition)
  • Link building / off page optimization (to improve traffic and SERP position)
  • Directory submissions (to increase relevant or aged links from trusted sources)
  • Press releases (to generate awareness or launch a new conversion funnel)
  • Editorial links from industry sources (with do follow contextual links)
  • Citations or reviews from Blogs (can cement relevance for off page ranking factor)
  • Pod Casts (to establish information for a loyal audience)
  • Web 2.0 properties (which allow you to create mini sites that rank well)
  • Social Media Engagement (to send traffic to any other marketing channel as well as your primary property).

Through managing each tool for what it was intended to accomplish, it is possible to blanket a market across multiple marketing mediums to facilitate conversion.

The only consideration is (a) what is the impact (b) is it scalable (c) does that value transcend the application of the metric alone (like branding) and (d) how do they all integrate to facilitate ROI? 

Read More Related Posts
Which is Best? SEO, PPC, Branding, Lead Generation or Advertising
All things have their place and supplementing one in place of the other when is comes to SEO, SEM / PPC, advertising, branding or lead generation is not always the ...
READ MORE
SEO Tips to Create a Champion Page
Creating convergence through topical relevance and links is an extremely powerful SEO technique. In other words, clearly delineating a preferred landing page or champion page to represent specific keywords sends ...
READ MORE
The Phases of SEO Part I
According to Wikipedia - A phase is one part or portion in recurring or serial activities or occurrences logically connected within a greater process, often resulting in an output or ...
READ MORE
Monetizing Traffic using Affiliate Marketing
The lines between cause, effect and tactful causation are blurred in context to SEO and promoting products and services with affiliate marketing. The web is a conglomerate of intersecting paths ...
READ MORE
SEO, Link Clusters, Age and IP Diversity
Just like getting in on the ground floor of any opportunity makes perfect sense, when it comes to link building and SEO, things are no different. In fact, there is ...
READ MORE
Many of you may be wondering, what is it that search engines look for in a good design? Why is it, for example that some websites rise to the top ...
READ MORE
Search Engine Strategies That Work
Properly assessing the competitive landscape from competitive blind spots (prior to entering an online market) can save you months of frustration. You should select keywords within your reach and create ...
READ MORE
Transferring Latent Ranking Factors
This vitally simple SEO tip allows you to harness legacy pages to augment present-tense SEO efforts. When stale pages plateau, then simply put them to work by transferring that authority ...
READ MORE
Managing to Conversation of Commerce with Keywords
Virtually any offline business can benefit from an online presence, and if you think for one moment that your competitors are not using SEO, then think again. Organic search engine ...
READ MORE
How to Implement GEO-Targeting and Local Search
Too often you hear about horror stories of people trusting the wrong SEO companies only to fall flat in the search engine result pages. To avoid this, there are a ...
READ MORE
Which is Best? SEO, PPC, Branding, Lead Generation
SEO Tips to Create a Champion Page
The Phases of SEO Part I
Affiliate SEO Marketing and Affiliate Landing Pages
SEO, Link Clusters, Age and IP Diversity
Search Engine Optimization Using Content, Design, Links &
Search Engine Strategies That Work
SEO Tips to Transfer Latent Ranking Factors
SEO Tips to Manage the Conversation of Commerce
SEO Only Works If You Do It Right!

About

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

2 thoughts on “SEO Marketing Meets Dollars and Sense
  1. That post seems really interesting and really useful for SEO developers that are so interested in all that kind of new tips and tricks.Thanks for them a lot!

Comments are closed.