in SEO Marketing by Jeffrey_Smith

Making money with your website is not as difficult as the gentlemen in this graphic depicts.  However, it does require that you understand the basic premise of relevance, positioning and the persona of the consumer that is intended to react to your value proposition.

Does your online marketing make dollars and sense?

Does your online marketing make dollars and sense?

Depending on your monetization model, SEO allows you to specify which pages in your website correspond to particular search queries, personality types and search behaviors and how to map out the most appropriate strategy for landing page ROI (return on investment). The once distinct umbrella of SEO services has now been assimilated into a virtual cornucopia of online marketing which is a hybrid of PR, branding, positioning and e-commerce.

In order to thrive and stave off competition, it is imperative for webmasters and business owners alike to pin-point where consumer are in the sales cycle, what the price of the product or service?, is it impulse driven, part of a multi-step close,  self-evident or does it requires ancillary support.

Other considerations are, what the known barriers to entry from the standpoint of competition, who is the 800 lbs Gorilla they must content with and whether or not they have the budget to engage in online combat for market share.

While mapping out the degree of relevance required from topical on page considerations is one thing, getting enough traffic to your pages involves being savvy enough to “market” your product and just having a website or landing page is not enough; it must convert in order to justify its value.

The beauty of SEO is that you can apply it to everything based on the contingencies of supply and demand. We know that for virtually any product or service that there is a top level (or upper crust) that represents the broadest correlation of the theme all the way down to microcosmic extension incorporating distinguishing elements such as the make, model, color and keyword variations that exists for product choices as well as aliments for services to facilitate specific solutions for consumers in need.

Profitability is a byproduct of positioning and presenting the right offer at the right time to the right consumer, however another more prominent concern exists, which is monetizing missed opportunity and failing to embrace keywords or market share left on the table.

Strategy is the essence of search engine optimization; tactics are the execution of those strategies, however without a firm grasp of what you intend to do after your SEO or internet marketing kicks in, shows a lack of common sense.

Let’s look at the possibilities:

You can reach your target audience using a variety of the following methods…

  • Video Optimization (to segue attention by increasing engagement as well as augment SEO efforts with blended search)
  • RSS Aggregation (to attract a larger audience for conversion)
  • On page optimization (to refine market focus and value proposition)
  • Link building / off page optimization (to improve traffic and SERP position)
  • Directory submissions (to increase relevant or aged links from trusted sources)
  • Press releases (to generate awareness or launch a new conversion funnel)
  • Editorial links from industry sources (with do follow contextual links)
  • Citations or reviews from Blogs (can cement relevance for off page ranking factor)
  • Pod Casts (to establish information for a loyal audience)
  • Web 2.0 properties (which allow you to create mini sites that rank well)
  • Social Media Engagement (to send traffic to any other marketing channel as well as your primary property).

Through managing each tool for what it was intended to accomplish, it is possible to blanket a market across multiple marketing mediums to facilitate conversion.

The only consideration is (a) what is the impact (b) is it scalable (c) does that value transcend the application of the metric alone (like branding) and (d) how do they all integrate to facilitate ROI? 

Read More Related Posts
Sifting Through Organic Search Engine Results
With the mass amount of beta tests executed on search algorithms within the Googleplex, search results can often seem like "mixed-fruit" or a "tossed salad" for business owners trying to ...
READ MORE
SEO Requires Planning and Patience
Search Engine Optimization (SEO) is all about layering processes over time. Often we receive calls from prospects who (a) want to rank for the most competitive keywords and (b) do ...
READ MORE
SEO Tips to Maximize Your SEO Campaign
There are four phases or rather steps that an SEO campaign progresses through in order to reach its ultimate ranking objectives. We have outlined them briefly below and provided tips ...
READ MORE
Are You Ignoring Other Types of Traffic?
For those involved in internet marketing, the need to be aware that the vast umbrella of relevance and the medium of user engagement is constantly expanding and SERP traffic (search engine ...
READ MORE
SEO Target Marketing
SEO Target Marketing and Finding Your Niche! It is important to find your target audience and cater to those prospects who have the greatest need or affinity with your products ...
READ MORE
WP Ultimate Theme Underway by SEO Design Solutions
For those of you currently using SEO Ultimate our Free WordPress SEO Plugin, this is a heads-up to let you know that  SEO Design Solutions is developing a companion WordPress ...
READ MORE
SEO Basics: How to Bait Search Engine Spiders
Search engine spiders thrive on fresh content and websites with an abundance of PageRank, authority and pizazz. Instead of making SEO more complicated than necessary, sometimes you need to "go ...
READ MORE
SEO, Visibility and Conversion
Search engine optimization (SEO) will never replace marketing but rather complements it. Businesses need two things today to overcome the competitive advances or others, visibility and conversion. One without the ...
READ MORE
What are the benefits of PPC vs. organic long tail optimization? With PPC marketing budgets soaring into the 6 figure range for corporations throughout the US, What are the true benefits ...
READ MORE
Just type in a keyword and related posts are displayed
SEO Ultimate (the All In One SEO Plugin Created from SEO Design Solutions) has unleashed three new power-packed on page SEO features in the past 6 days. Just last week ...
READ MORE
SEO and Google Search Engine Result Pages
SEO Requires Planning and Patience
SEO Tips to Maximize Your SEO Campaign
SEO and (SERP) Traffic is Only One Type
SEO Target Marketing
WP Ultimate Theme Underway by SEO Design Solutions
SEO Basics: How to Bait Search Engine Spiders
SEO, Visibility and Conversion
Why Pay Per Click when Visitors Click Anyway
SEO Ultimate Version 6.3 Unleashed: On Page SEO

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

2 thoughts on “SEO Marketing Meets Dollars and Sense
  1. That post seems really interesting and really useful for SEO developers that are so interested in all that kind of new tips and tricks.Thanks for them a lot!

Comments are closed.