in SEO Marketing by Jeffrey_Smith

What does your websites traffic tell you? Keyword obsession regardless of SEO or PPC (pay per click) marketing is a cold hard reality for most businesses online. However, is there something else that is more important that is often overlooked?

Don't Confuse the Messenger with The Message!

Don't Confuse the Messenger with The Message!


SEO and PPC are just a means to an end for conversion, not the other way around. With the lines of internet marketing and online promotion becoming blurred, exposure and engagement are not always synonymous.

The question of quality vs. quantity in regard to traffic is the ultimate question. Do you really want more traffic or would you rather have higher sales conversion from the traffic you currently receive?

Similarly there are phrases that yield a higher percentage of conversion, action words, if you will, that elicit a predictable response from the reader (they take action and purchase, fill out a form, subscribe to a feed or pick up the phone to inquire for services).

If you can cue enough actions words into your call to action and value proposition, finding the true cross-section of your market (the buyers not the window shoppers) and the content they respond to can make or break your online business model.

SEO and PPC are more alike in one sense, than apart, they both deliver traffic. So, before you blindly invest in either, make sure that your website (a) has a focal point on each page with a specific conversion objective (b) make it easy for a viewer to find what they are looking for such as references, how much it costs, a phone number, a contact form or a clear cut statement of what’s in it for them if they purchase and (c) most of all, it’s not always about how they got there, it’s what they do once they arrive that counts.

Read More Related Posts
SEO for Large Websites Part II
In our first blog post of this 3 part series named SEO for Large Websites Part I, we touched on the importance of defining ranking objectives (from the onset) to ...
READ MORE
SEO Ultimate 1.0 Released From SEO Design Solutions
The tenth major release to the ultimate WordPress SEO suite, SEO Ultimate 1.0 upgrades the Canonicalizer module with a new, exclusive feature labeled "Redirect requests for nonexistent pagination." This seemingly-simple setting ...
READ MORE
Context is currency for Increasing Sales Conversions
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) entail bridging the gap of relevance that connect supply and demand, provider and user or any other type of dualistic cyclical ...
READ MORE
Strategies from the SEO Playbook
While working on an internal document dubbed "The SEO Playbook" the question of which strategy is better, sub domains or sub folders?, flat site architecture or themed and siloed content? ...
READ MORE
Crossing the Keyword/Content/Link Threshold of Relevance
Each keyword online has a tipping point from the standpoint of SEO. If you identify what that tipping point is, you can replicate or surpass it to acquire a top ...
READ MORE
Put Your New Google Page Rank To Work!
Since the new page rank update is now complete, the real value aside from flossing your new look on the Google Page Rank Toolbar is imminent as link weight and ...
READ MORE
Search Engine Strategies That Work
Properly assessing the competitive landscape from competitive blind spots (prior to entering an online market) can save you months of frustration. You should select keywords within your reach and create ...
READ MORE
Preventing On Page SEO Link-Loss
65% of competitive keywords are captured as a result of superior on page optimization. Its not always the off page optimization that is the deciding factor.  Dealing with link loss ...
READ MORE
Earlier this month, I had the distinct pleasure of meeting up with the Themezoom Revolution (Russell Wright, Sue Bell and Matt DaCruz) during the planning of one of ...
READ MORE
Embracing SEO
Search engine optimization also known as SEO embraces multiple facets. Each facet is holistically integral to the collective aggregate that comprises a website. Through a plethora of tactics, techniques, timing ...
READ MORE
SEO for Large Websites Part II
SEO Ultimate WordPress SEO Plugin Version 1.0 Released
Context is Currency: Keywords and Sales Conversion
Strategies from the SEO Playbook
What is the SEO Tipping Point?
Put Your New Google Page Rank To Work!
Search Engine Strategies That Work
Dealing with Link Loss
SEO Video about Website Silo Architecture
Embracing SEO

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

2 thoughts on “SEO, PPC or Conversion? Which is More Important?
  1. Cyrus says:

    Yes I agree, for PPC and SEO we must get the visitors that wanted to buy from us. If we just want to get traffic, We can always use CPM on Adwords, that will decrease the cost.

Comments are closed.