in SEO Marketing by Jeffrey_Smith

Search engine optimization (SEO) will never replace marketing but rather complements it. Businesses need two things today to overcome the competitive advances or others, visibility and conversion. One without the other is simply unacceptable.

SEO, Visibility and Conversion

SEO, Visibility and Conversion

Let’s face it, most people searching for SEO services understand two things, (1) they know that what they are doing is not working (or not working well enough) or that (2) their competition is using SEO and leaving them trailing behind.

In either case, both are motivating factors to get started, but this is not the only reasons why someone should venture into this new and exciting paradigm.  Going back to the original statement above, business is about exposure and conversion, it’s not what you’re selling but how you sell it that matters.

The motto “adapt of die” has never been more true than it is today. If you are still holding on to using the Yellow pages as your primary form of advertising, the its time to realize that times have changed.

With access to an internet connection offering everything from what time to movie starts to every type of product and service imaginable as a marketing medium the web is unparalleled as a way to reach out or find exactly what you need.

What separates those who are successful from those still struggling to survive online is simple, the ability or inability to identify a valid value proposition.

The last thing you need is SEO if your current conversion rate is under 2%. If you still have to ask what that is, then you are really in need of a how to fundamentally brand your business and create an attractive offer to your core audience. If you do not know who your core audience is, then that should be your initial prime directive.

In modern times, branding, traditional marketing and online marketing are still intertwined (as they are based on consumers taking action). Action is what defines a successful business model.

You can be extremely visible and cash flow negative, or you can have curb appeal for a specific demographic (with an ugly website) that has a fantastic value proposition that consumers simply can’t refuse and knock sales out of the park all day long. The point is, it’s not just about exposure.

Driving traffic to a web page (without first understanding the fundamental rules of marketing) does not produce results, however building a better landing page (that provides value) does.

Sure, marketing is a numbers game, but the conclusion here is, it’s better to spend more time polishing your pages with conversion optimization tactics and performing a multitude of tests to determine which keywords, type of visitor and reader has the highest conversion; rather than focus on getting more traffic that can potentially slip through your fingers and convert on other sites.

Search engine optimization is great if it is coupled with ways to monetize traffic, but if you are looking at SEO as a savior to a slouching value proposition, then you need to reassess what your real motives are and what each page in your websites purpose is, before trying to broadcast it to the world. 

Read More Related Posts
Applied SEO (In Theory and Application)
Resources are typically sparse when referring to SEO. For that reason, today's post serves as a summary of strategies for those who like to apply SEO rather than just read ...
SEO Ultimate Version 2.0 from SEO Design Solutions
Wouldn’t it be nice to create streamlined SEO protocols to optimize content naturally or have the ability to go back to your legacy content and revise any element of the ...
Don't Disrupt Trusted Nodes of Relevance
Disrupting the trust a website has can be catastrophic to SEO. For example, if you have aged legacy content in a website that is indexed, then that page is contributing ...
I Have Call to Action... Now What?
This blog is continued from my last blog, “I Have Traffic…Now What?” In that blog, we discussed that SEO was only half the battle of Internet marketing. Now that you ...
SEO Hosting: What You Need to Know
Google Rankings are based on finding the "most relevant" websites for keyword searches. Shared Hosting plans have many features - disk space, bandwidth and programming languages supported - that will ...
Check Your Site for Off Page SEO Penalties
When it comes to SEO (search engine optimization), it's not always the obvious things you can see that can potentially harm your rankings or websites' reputation. With the primary emphasis for ...
How Big is Too Big?
Everyone talks about authority sites, but how big is too big when it comes to creating rankings? Where is the point where having too much content can cause a website ...
SEO for Dummies
If you’ve made it to this page, you’ve probably done at least some preliminary research on SEO. You might have mastered the concept of link flow or the art of ...
What the "bleep" is going on with Google?
Ok, in case you haven’t noticed, there have been recent recurring reruns in the SERPs (search engine result pages) lately of stale /cached pages and anomalies in rankings  like unknown ...
On Page SEO Tips for Link Distribution
Ever wondered how to get more from your on page SEO factors? Well then here is a quick tip. Off page SEO such as external links and their respected reputation ...
Applied SEO (In Theory and Application)
SEO Ultimate WordPress SEO Plugin Version 2.0 Released!
SEO Tips for Retooling Legacy Content
How Could Your Hosting Company Hurt Your Google
Does Your Site Have Off Page SEO Penalties?
Authority Websites: How Big is Too Big?
SEO For Dummies
SEO, Search Engine Reruns and the New Webcache
On Page SEO Tips for Link Distribution

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

4 thoughts on “SEO, Visibility and Conversion
  1. Franz says:

    Oh, you’re absolutely right. I sometimes have a feeling that most advertisers (which is not their real professions, they may be butchers, bicycle repairmen, booksellers, umbrella shops etc., much as a churchgoer is not a professional cleric) do not have a marketing mindset. And the average stressed business person’s head seems only to be able to hold so much information. So if traffic is low, one tries SEO. After spending a fortune, it doesn’t seem to work. Conclusion: SEO doesn’t work. Or it works in terms of enormous traffic, but no goal conversion takes place. Conclusion: SEO master may have targeted the wrong visitors. And so on it goes. While all the time it may have been that the marketing basics were missing: good copy and good product, good sales and after sale service, prudent pricing, and I’m sure I’ve forgotten half of it still …

  2. Ya indeed to market online you need to have a value proposition model correct.

Comments are closed.