in SEO Marketing by Jeffrey_Smith

Search engine optimization (SEO) will never replace marketing but rather complements it. Businesses need two things today to overcome the competitive advances or others, visibility and conversion. One without the other is simply unacceptable.

SEO, Visibility and Conversion

SEO, Visibility and Conversion

Let’s face it, most people searching for SEO services understand two things, (1) they know that what they are doing is not working (or not working well enough) or that (2) their competition is using SEO and leaving them trailing behind.

In either case, both are motivating factors to get started, but this is not the only reasons why someone should venture into this new and exciting paradigm.  Going back to the original statement above, business is about exposure and conversion, it’s not what you’re selling but how you sell it that matters.

The motto “adapt of die” has never been more true than it is today. If you are still holding on to using the Yellow pages as your primary form of advertising, the its time to realize that times have changed.

With access to an internet connection offering everything from what time to movie starts to every type of product and service imaginable as a marketing medium the web is unparalleled as a way to reach out or find exactly what you need.

What separates those who are successful from those still struggling to survive online is simple, the ability or inability to identify a valid value proposition.

The last thing you need is SEO if your current conversion rate is under 2%. If you still have to ask what that is, then you are really in need of a how to fundamentally brand your business and create an attractive offer to your core audience. If you do not know who your core audience is, then that should be your initial prime directive.

In modern times, branding, traditional marketing and online marketing are still intertwined (as they are based on consumers taking action). Action is what defines a successful business model.

You can be extremely visible and cash flow negative, or you can have curb appeal for a specific demographic (with an ugly website) that has a fantastic value proposition that consumers simply can’t refuse and knock sales out of the park all day long. The point is, it’s not just about exposure.

Driving traffic to a web page (without first understanding the fundamental rules of marketing) does not produce results, however building a better landing page (that provides value) does.

Sure, marketing is a numbers game, but the conclusion here is, it’s better to spend more time polishing your pages with conversion optimization tactics and performing a multitude of tests to determine which keywords, type of visitor and reader has the highest conversion; rather than focus on getting more traffic that can potentially slip through your fingers and convert on other sites.

Search engine optimization is great if it is coupled with ways to monetize traffic, but if you are looking at SEO as a savior to a slouching value proposition, then you need to reassess what your real motives are and what each page in your websites purpose is, before trying to broadcast it to the world. 

Read More Related Posts
Mapping Keywords and Landing Pages
One of the most valuable components of an SEO campaign is the correlation of aligning keywords and landing pages. During the early stages of optimization, it is not uncommon to depend ...
READ MORE
Is Using Keyword-Rich Domains a Solid SEO Strategy?
What are the strategic SEO advantages of having a relevant keyword-rich domain name? Is it a temporal search engine loophole or viable long-term ranking strategy? They say what is but a ...
READ MORE
Balancing Keyword Acquisition, SEO and Website Authority
A website replete with authority often overlooks the magnitude of what becomes possible as the site as a whole evolves. It’s like groveling for peanuts when you could have steak ...
READ MORE
Selecting the Right Keywords for Conversion
There are two types of people online (1) people looking for something with the intent to purchase or (2) people perusing the web searching for information (entertainment, social or otherwise). The ...
READ MORE
Tips on Competitor Analysis, Trust Rank and Deep Links
Researching existing competitors is a mandatory SEO process when evaluating the landscape of any potentially competitive market.  Aside from using simple tactics like Google Blog Search to find out which ...
READ MORE
SEO Web Site Architecture and Why It’s Important
Before you start pouring money into SEO, make sure that your website has an SEO friendly site architecture at its foundation. Just like you would not add the plumbing and ...
READ MORE
Applied SEO (In Theory and Application)
Resources are typically sparse when referring to SEO. For that reason, today's post serves as a summary of strategies for those who like to apply SEO rather than just read ...
READ MORE
Alt Attributes and SEO: This image could be a link for the keyword butterfly
Today, I would like to share a powerful SEO technique (using server side includes SSI and alt attributes) to recapture a website from sagging rankings, orphaned pages, theme diffusion and ...
READ MORE
Puzzled About Landing Page Performance?
The saying you can lead a horse to water, but can’t make them drink is the equivalent of bringing a visitor to a landing page through paid search, banners, contextual ...
READ MORE
Put Your New Google Page Rank To Work!
Since the new page rank update is now complete, the real value aside from flossing your new look on the Google Page Rank Toolbar is imminent as link weight and ...
READ MORE
Aligning Keywords and Landing Pages
Using Keyword-Rich Domains and Subdomains for SEO
Balancing Keyword Acquisition, SEO and Website Authority
SEO Keyword Research: Educational vs. Commercial Queries
SEO Tactics to Outwit Competitors
SEO Web Site Architecture and Why It’s Important
Applied SEO (In Theory and Application)
Using Server Side Includes and Alt Attributes for
Why Most Landing Pages Fail
Put Your New Google Page Rank To Work!

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

4 thoughts on “SEO, Visibility and Conversion
  1. Franz says:

    Oh, you’re absolutely right. I sometimes have a feeling that most advertisers (which is not their real professions, they may be butchers, bicycle repairmen, booksellers, umbrella shops etc., much as a churchgoer is not a professional cleric) do not have a marketing mindset. And the average stressed business person’s head seems only to be able to hold so much information. So if traffic is low, one tries SEO. After spending a fortune, it doesn’t seem to work. Conclusion: SEO doesn’t work. Or it works in terms of enormous traffic, but no goal conversion takes place. Conclusion: SEO master may have targeted the wrong visitors. And so on it goes. While all the time it may have been that the marketing basics were missing: good copy and good product, good sales and after sale service, prudent pricing, and I’m sure I’ve forgotten half of it still …

  2. Ya indeed to market online you need to have a value proposition model correct.

Comments are closed.