They say, “that which does not kill you makes you stronger”, viewing your competition or business adversary in this light offers a true competitive advantage. The last thing any business wants to admit, is what they can learn from their competition, however…
In Regard to SEO, Your competition can teach you:
- How to be resourceful
- How to excel in the face of challenge
- How to adapt and be flexible (when expectations turn out other than you may have expected!)
- and How to make Murphy’s law your best friend instead of your worst enemy
Business and competition are not strangers and tactics are equally as important as techniques. Likewise, sparring a few bouts in the SERPS (search engine result pages) with your favorite nemesis doesn’t necessarily bring a smile to your face (unless your winning), yet it is expected as a result when “Brand EGO” and “Profit Margin” enters the arena.
Read the real story here from our SEO archives…