February 23, 2013 – 12:12 pm
You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? If you have a WordPress site, then it’s a simple fix, but for the sake of elaboration, let’s delve deeper into how search engines work and reveal what duplicate content really [...]
January 20, 2012 – 6:27 pm
To draw on a visual analogy, most websites are like the image of mixed fruit below (which makes it difficult for a search engine to determine the topicality or relevance of the website (or more importantly the page) when trying to determine what to rank that page for or why. Website silo architecture is the [...]
In short, Google’s love affair with authority sites is based on the premise of reciprocity, relevance and commercial viability. It’s no secret, that Google’s search engine algorithms are stacked in favor of quality content and authoritative websites. Protecting the integrity of that love affair can have harsh consequences for those on the fringes of gray [...]
February 20, 2011 – 10:55 am
The power of SEO is the varying tactics or methods one can implement to create results. For example, you can rank a webpage with techniques ranging from backlinks, augmenting relevance through site architecture, content development or internal links. Today’s topic focuses specifically on the real value of internal linking and why it’s important. To start [...]
February 16, 2011 – 7:13 am
Today’s post is about SEO penalties, how they are created and some ways to remove them. Usually I don’t like to reference other sources, but I couldn’t resist to post a short but sweet informative video from Matt Cutts (the ultimate authority on the topic and head of the Google web spam team) as he [...]
February 8, 2011 – 4:48 am
Finishing up part three of this SEO guide, we will get into the “real deal”, raw SEO techniques and provide a more tactical direction for optimizing your online web properties. To get up to speed, you may wish to read part 1 and part 2 to see what you’ve missed. What is Left? The remaining [...]
February 3, 2011 – 8:16 am
We receive dozens of questions about SEO each day, so, we decided to create an informative, practical and tactical SEO Guide. You have to know what to build, why to build it and where to start when structuring your SEO campaign if you want to avoid lackluster returns or results which stall or plateau. The [...]
January 5, 2011 – 1:32 am
Using HTML sitemaps for SEO is a powerful alternative to using anchor text links in the primary navigation to ensure deeper pages get crawled. HTML sitemaps create a significant and distinct type of residual ranking factor that are crawled by all search engines that xml sitemaps simply cannot replicate. Before you balk and dismiss using [...]
December 11, 2010 – 9:52 am
Today, we discuss how to create stronger websites and rank higher with fewer links using your own website as a pivotal dynamo for on page SEO. There is a distinct correlation between seed keywords, site structure and rankings. For those who omit these critical connections are inadvertently creating more work than reward for their long-term [...]
December 6, 2010 – 1:40 pm
Whenever a new domain comes online, it starts out as a clean slate with Google. It could be the greatest blog to ever exist or it could be a spam site looking to fill the SERPs with garbage results. Google has no way of knowing. It takes a period of time, usually several months, for [...]
November 1, 2010 – 8:10 am
What happens when your pages go stale and there are no fresh or authoritative links to “validate” your websites’ relevance score to search engines through the “query deserves freshness” model? Your website can potentially lose traction and slip in the SERPs (search engine result pages) from abandonment or lack of citation. Top rankings are a [...]
September 1, 2010 – 1:37 pm
Is Google shaking down paid links now more than ever? It seems that more and more sites are slipping from page 1 to page 3 or 4 in the SERPs (search engine result pages). What is one possible cause? The obvious conclusion… over-optimization! What Does Over-Optimization Mean? It means that you pushed too far with [...]
August 25, 2010 – 6:57 pm
Several months ago Google introduced a new feature to their search results called the Wonder Wheel. SEO Design Solutions provided a great post on how to use the Wonder Wheel to improve link building with the use of keyword clusters. This tutorial provides insight in how to use the Wonder Wheel to improve your site’s [...]
Below, we have identified an array of emotionally-charged, SEO tested search queries and modifiers (descriptive words used to clarify purchase intent) used by millions each month to find and purchase products. If you are an affiliate marketer looking for a direct line in to the psyche of the consumers you’re enticing to visit your landing [...]
Managing link equity for a website means creating preferential treatment for pages that have the highest potential for conversion. This becomes critical for on page SEO and managing ROI. Depending on (1) your website monetization model (2) the type of consumer you need to facilitate and (3) the number of templates you have to work [...]
Let’s face it, in the real world, sometimes things break. Maintaining your SEO efforts is as important and the initial push that put them in place to begin with; this requires you sweep your site for changes for things which could negatively impact rankings. 10 Common SEO Blunders That Could Make Your Rankings Dip. -Jeffrey
December 22, 2009 – 4:02 pm
If you are engaged in SEO and curious about which keywords are driving the most traffic to your website in Google, the SEO Quake team who brought you SEO Digger and now SEM Rush has recently added a new keyword tracking metric to their online arsenal known as “Trend Data”. This feature highlights historical keywords [...]
November 20, 2009 – 8:23 am
When you think about the rate in which content is being created, imitated and shared online daily, the fact is each person has their own preferred method for assimilating information. We all know about the top 3 search engines (Google, Yahoo and Bing) and how SEO is important, but what about other ways to quickly [...]
October 30, 2009 – 6:56 am
We’ve all heard that content is king, but what kind of kingdom are you giving your people? The average marketer will run a totalitarianism kingdom, in which all content focuses around a particular product or company. “Shamefully self promoting” is how my SEO co-workers refer to it and nobody appreciates it, or reads it for [...]
October 29, 2009 – 7:00 am
SEO copy writing may sound like a techie term, but competent journalists, bloggers and writers alike should not be intimidated. We got this! In fact, whenever possible, convince your techie counterparts to relay the information so that you can type it into pretty and, more importantly, understandable words for your readers. Let’s face it, most [...]
September 27, 2009 – 12:48 pm
Search engine results and their respective positions rarely stand still. In fact, we know from SEO that search results constantly vary, fluctuate, rise and fall, like the tide endlessly churning to find the page for each phrase with the least common denominator and highest relevance threshold for each keyword. If your page has crossed the [...]
August 30, 2009 – 11:44 am
SEO copywriting is a search engine optimization tactic that businesses use to increase relevance for keywords within their website. However, all SEO copywriting services are not created equal. SEO copywriting should not be synonymous with spam, on the contrary, optimized content should build value and authority for a website. If you have to read something [...]
If you are involved in SEO and make your living ranking websites for competitive keywords, you have to know which of these three aspects (SEO, Competition or Authority) you are up against. Particularly when you’re challenging another contender for their coveted search engine position. One element should not be confused with another unless you are [...]
Today I would like to share a brief off page SEO technique that allows you to (1) secure a specific keyword in the SERPs as well as (2) promote keyword stemming naturally over time. When you consider the ranking factors that influence a website on a page by page basis, search engines have to parse [...]
Have you ever wondered about the not so obvious SEO metrics that leave you scratching your head trying to figure out how someone managed to acquire a one box (site wide links) or #1 position for a competitive keyword and the keyword is nowhere on the page whatsoever? Then perhaps the following post will provide [...]
Aside from SEO (Search Engine Optimization), which delivers a different type of traffic, RSS feeds (RSS stands for really simple syndication) have the ability to broadcast your message very similar to a press release to attract a broader array of prospects to peruse your content, products or services. Before there is a sale, a process [...]
In the spirit of the old top 10 list, here are some of the top SEO tactics we use to topple top 10 rankings… Domain Level Domination Content, Title and Tag Ranking Strategy CMS Systems, Topical Relevance and Internal Linking Concentration of Links to Interior Pages or Deep Linking Using a Mini-Site Strategy Emphasizing Smaller [...]
In the past I have hinted about the importance of applying SEO to website architecture and how many websites are overly dependent on the homepage for rankings, but what about actionable intelligence that you can apply on a granular level. If you ever wanted to know how to use Google Webmaster Tools to assess internal [...]
Often you here about the need to prevent duplicate content within your own website as it applies to SEO, but why? This is our take on why creating uniquely distinct nodes on each page is imperative for your content to produce not only context, but rankings as opposed to tripping search engine filters. Block segment [...]
March 21, 2009 – 10:10 am
With so many analogies to select from, drawing parallels across multiple industries to describe specific aspects of SEO often aids the process of elaborating similar concepts. Today’s analogy for search engine optimization is real estate and the parallels between websites, location (offline and online positioning) and properties. With SEO, keywords are the equivalent of agents [...]
SEO involves a combination of on page and off page factors which produce a distinct effect (a higher ranking for specific exact match and broad match shingles). Therefore, instead of topically breezing over them in vague reference, let’s dig deeper into how search engines work and how you can craft your content, topical theme and [...]
February 9, 2009 – 10:06 am
Each page in your website represents another opportunity to funnel relevant traffic to your preferred landing page. A landing page is any page that contains the most relevant information on that topic, but how do you let search engines know which pages should rank for which phrases?, by using SEO of course. According to wikipedia, [...]
November 27, 2008 – 9:57 am
Competitive market intelligence (the availability or lack thereof) is where 90% of the battle for search engine positioning is won or lost in search engines. SEO is about opportunity and hard work, but without the right information, your website will only reach a fraction of its potential. Like most websites that rely too heavily on [...]
November 18, 2008 – 9:52 am
Everyone wants to know how to dig in to competitive keywords using SEO to raise their rankings systematically. Well, today we share a series of well known tactics exercised by top SEO firms that get the job done. The process of word stemming, link weight and anchor text diversity for link building are fundamental tactics [...]
October 17, 2008 – 8:56 am
After the fact SEO work-arounds create major challenges for websites entrenched with antiquated systems using CMS (content management systems) or custom CRM (customer relationship management) platforms for portals or e-commerce websites. I must admit, I am an advocate of SEO from the start and building the platform with an optimization goal in mind. However, often [...]
September 18, 2008 – 8:05 am
When you constantly crawl thousands of search engine result pages daily (just to understand the behavior of cause / effect and the search engine algorithm) you start to notice the mood swings of search engine mannerisms which are the residual fragments, routines and traces the algorithm leaves behind. In light of all seriousness, following are [...]
September 2, 2008 – 9:33 am
There is something to be said about targeting terms and keywords that are within your reach. Not that wishful thinking does not have its place, but before you embark on a year long keyword conquest, make sure you understand what it takes to land a top 10 result (and maintain it) for a competitive keyword. [...]
August 12, 2008 – 9:13 am
SEO is a combination of distinct processes designed to improve search engine placement for your website, but what does that really mean when you break it down to performance and performance benchmarks? Do higher rankings always translate to higher sales conversion? The answer depends on how thorough your research was in determining the appropriate keywords [...]
Search engine visibility is the summit of SEO, there is no substitute for a relevant result when a searcher is in need. It is no secret that being in the right position at the right time translates into pure lead generation and conversion for your business. Call it impulse, convenience or what ever you choose, [...]
What is organic SEO? For those unfamiliar with the context, organic search results are the natural results which appear on the left side of the screen (in Google) and are gauged with a higher propensity of trust and click through rates from consumers using search engines. Getting to the top 5 organic search results and [...]
What if you had the power to remove unwanted pages from Google’s index at the mere click of an icon? Well, times like these are in the forefront as we speak, as Google is beta testing a control panel that allows you to reorder search results based on your personal preference. The way it works [...]
February 10, 2008 – 5:33 pm
Does finding a qualified SEO company that offers competitive SEO rates have you up against the wall? With weeks of due diligence required in most instances, finding a reputable search engine optimization company is not always as easy as it seems. Then again, once you do and you have refined your search, are they realistically [...]
February 4, 2008 – 10:29 am
Our lead developer and resident WordPress Expert John Lamansky is back to share a powerful siloing technique for WordPress to maximize the impact of theming data and categories to have a greater impact in search engines. This is one of many other WordPress SEO Tips and is a follow up to 20 Practical SEO Tips [...]
January 16, 2008 – 10:21 pm
Got a WordPress blog that you’re eager to supercharge for optimal search engine performance? Read on! We’ll cover pinging, sitemaps, canonicalization, link juice, header tags, slugs, tags, timestamping, social media, permalinks, and a whole lot more!
December 28, 2007 – 3:43 pm
So many options, so little time. Attention diffusion is a reality for the modern consumer. While surfing the web via Stumble Upon, I came across a great video from Seth Godin (a true SEO / marketing guru) who shed some interesting new light on the current state of marketing and how savvy consumers are not [...]
December 24, 2007 – 1:40 pm
Using your title and description tags properly is quite possibly one of the most overlooked aspects to encouraging traffic and higher click through rates (CTR) Something as simple as using the right 65 characters to summarize your page title can mean the difference between lackluster and blockbuster click through conversion. Despite where your pages are [...]
August 12, 2007 – 11:42 am
I am working on a link building theory / formula called the LPP Ratio(the links per page ratio), if I can find enough substance in the results, than I will feel more comfortable touting it as a legitimate term (essentially, it’s just a component to the algorithm used by various search engines to determine website [...]
By Jeffrey_Smith
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Also posted in Articles, Search Engine Optimization
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Tagged article-marketing, blogs, directories, google, kEI, keyword-density, Link Building, link-development, link-per-page-ratio, lpp-ratio, Search Engine Optimization, SEO, SEO Services, seo-company, top-10, yahoo
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