Google’s Loves Affair With Authority Sites

in SEO Resources by Jeffrey_Smith 11 Comments

In short, Google’s love affair with authority sites is based on the premise of reciprocity, relevance and commercial viability. It’s no secret, that Google’s search engine algorithms are stacked in favor of quality content and authoritative websites. Google’s Love Affair with Authority Sites Protecting the integrity of that love affair can have harsh consequences for Read More

Why Internal Links are More Important than Backlinks

in SEO Resources by Jeffrey_Smith 27 Comments

The power of SEO is the varying tactics or methods one can implement to create results. For example, you can rank a webpage with techniques ranging from backlinks, augmenting relevance through site architecture, content development or internal links. Today’s topic focuses specifically on the real value of internal linking and why it’s important. Internal Links Read More

HTML Sitemaps and SEO

in SEO Resources by Jeffrey_Smith 10 Comments

Using HTML sitemaps for SEO is a powerful alternative to using anchor text links in the primary navigation to ensure deeper pages get crawled. HTML sitemaps create a significant and distinct type of residual ranking factor that are crawled by all search engines that xml sitemaps simply cannot replicate. Search Engine Spiders Prefer Static HTML Read More