Duplicate Content, What is it and How to Avoid it!

in SEO Resources by Jeffrey_Smith 1 Comment

You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? If you have a WordPress site, then it’s a simple fix, but for the sake of elaboration, let’s delve deeper into how search engines work and reveal what duplicate content really Read More

Website Silo Architecture: SEO Siloing Simplified

in SEO Resources by Jeffrey_Smith 22 Comments

To draw on a visual analogy, most websites are like the image of mixed fruit below (which makes it difficult for a search engine to determine the topicality or relevance of the website (or more importantly the page) when trying to determine what to rank that page for or why. Most Websites Are Structured Like Read More

Google’s Loves Affair With Authority Sites

in SEO Resources by Jeffrey_Smith 11 Comments

In short, Google’s love affair with authority sites is based on the premise of reciprocity, relevance and commercial viability. It’s no secret, that Google’s search engine algorithms are stacked in favor of quality content and authoritative websites. Google’s Love Affair with Authority Sites Protecting the integrity of that love affair can have harsh consequences for Read More

Why Internal Links are More Important than Backlinks

in SEO Resources by Jeffrey_Smith 27 Comments

The power of SEO is the varying tactics or methods one can implement to create results. For example, you can rank a webpage with techniques ranging from backlinks, augmenting relevance through site architecture, content development or internal links. Today’s topic focuses specifically on the real value of internal linking and why it’s important. Internal Links Read More

SEO Penalties and How to Remove Them

in SEO Resources by Jeffrey_Smith 8 Comments

Today’s post is about SEO penalties, how they are created and some ways to remove them. Usually I don’t like to reference other sources, but I couldn’t resist to post a short but sweet informative video from Matt Cutts (the ultimate authority on the topic and head of the Google web spam team) as he Read More

The Practical SEO Guide Part 3

in SEO Resources by Jeffrey_Smith 12 Comments

Finishing up part three of this SEO guide, we will get into the “real deal”, raw SEO techniques and provide a more tactical direction for optimizing your online web properties. To get up to speed, you may wish to read part 1 and part 2 to see what you’ve missed. The Practical Real Deal SEO Read More

The Practical SEO Guide: Part 1

in SEO Resources by Jeffrey_Smith 19 Comments

We receive dozens of questions about SEO each day, so, we decided to create an informative, practical and tactical SEO Guide. The Practical SEO Guide You have to know what to build, why to build it and where to start when structuring your SEO campaign if you want to avoid lackluster returns or results which Read More

HTML Sitemaps and SEO

in SEO Resources by Jeffrey_Smith 10 Comments

Using HTML sitemaps for SEO is a powerful alternative to using anchor text links in the primary navigation to ensure deeper pages get crawled. HTML sitemaps create a significant and distinct type of residual ranking factor that are crawled by all search engines that xml sitemaps simply cannot replicate. Search Engine Spiders Prefer Static HTML Read More

How to Create Stronger Websites with Fewer Links

in SEO Resources by Jeffrey_Smith 6 Comments

Today, we discuss how to create stronger websites and rank higher with fewer links using your own website as a pivotal dynamo for on page SEO. Create Stronger Websites with Fewer Links There is a distinct correlation between seed keywords, site structure and rankings. For those who omit these critical connections are inadvertently creating more Read More

How to Save Time and Money Buying Aged Domains

in SEO Resources by Jeffrey_Smith 6 Comments

Whenever a new domain comes online, it starts out as a clean slate with Google. It could be the greatest blog to ever exist or it could be a spam site looking to fill the SERPs with garbage results. Google has no way of knowing. SEO Tips for Buying Aged Domains It takes a period Read More

Does Your Website Have a Content Development Plan?

in SEO Resources by Jeffrey_Smith 4 Comments

What happens when your pages go stale and there are no fresh or authoritative links to “validate” your websites’ relevance score to search engines through the “query deserves freshness” model? Your website can potentially lose traction and slip in the SERPs (search engine result pages) from abandonment or lack of citation. Does Your Website Have Read More

Is Google Shaking Down Paid Links?

in SEO Resources by Jeffrey_Smith 8 Comments

Is Google shaking down paid links now more than ever? It seems that more and more sites are slipping from page 1 to page 3 or 4 in the SERPs (search engine result pages). What is one possible cause? The obvious conclusion… over-optimization! Link Interrogation: GoogleBot Shaking Down Paid Links What Does Over-Optimization Mean? It Read More