in SEO Resources by Jeffrey_Smith

What happens when your pages go stale and there are no fresh or authoritative links to “validate” your websites’ relevance score to search engines through the query deserves freshness model? Your website can potentially lose traction and slip in the SERPs (search engine result pages) from abandonment or lack of citation.

content development plan

Does Your Website Have a Content Development Plan?

Top rankings are a by-product of having a structured content development plan. Unlike the past, sparse websites that lack content or relevance fail to impress search engine algorithms. Knowing which keywords, tags and internal links are holistically integral for keyword research, on page content development and execution is mandatory for a website to succeed in competitive online markets.

Using post frequency (adding content regularly) as an SEO tactic is not uncommon; considering the constantly changing algorithms and search engine ranking metrics and sheer volume of new pages entering the web for virtually every subject, market and niche.

In order to keep search results on the rise, you have to either (1) link to your links (like a link wheel or link insurance) to pass more link equity to your pages (through sympathetic continuity) or (2) build more relevant content with a higher post frequency than that of the #1 competitor’s rate of content delivery.

Having a lot of pages (semantically grouped by topic) eventually equates to domain authority (a powerful domain capable of ranking for competitive keywords). That authority can elevate a post (without links) or a much smaller percentage of inbound links from other sites.

In other words, the competitive threshold shrinks from the perspective of relevance or competing pages. A website that is aged and has acquired a great deal of domain authority can release a page with something mentioned in the title once, and catapult that page into a top 3 position for that keyword.

While on the contrary, a website with less pages, less qualitative inbound links or less post frequency may have to work 2-3 times harder (building backlinks, adding more content or links) to compete in the same market.

For example an aged and dominant domain may rank for a keyword with “20,000,000 competing pages” as indicated by phrase match in Google (just place a keyword “in quotes” and hit return). A similar ranking may take months if not years to acquire a top 10 ranking for a keyword from a less qualified website.

Rather than working against the grain or trying to compete with a 10 pound weakling web site in your market; one of the most effective SEO strategies is to cultivate a cluster of keywords (based on pivotal market-specific nodes) that encompass all of the primary, mid-tail and long-tail variations within the keyword / site architecture.

This means adding hundreds of posts or unique pages to your website to tip the scales of relevance “and post frequency” in you websites’ favor.

Then, regardless of which category, page or post is released, they all collectively create a dynamic impact (sharing their respective weight in search engines) to create a type of ranking credit that allows you to point it where you will, based on internal linking and deep linking from other sites.

This strategy is extremely effective if combined with link-wheels or a deep link SEO campaign targeting a semantic cluster of keywords to targeted landing pages. However, without fresh content to entice spiders to crawl the entire site, rank those pages for a broader array of keywords, modifiers and synonyms, pages can slouch and sag under the weight of link-loss, and link-flow attrition.

Both are critical and are the equivalent of the algorithmic lifeblood of a page. A frequent post creates a spike in spider activity (http 304 status) and increases the query deserves freshness factor by elevating all previous posts (through co-occurrence) and the influx of new inbound link opportunities.

After the freshness wears off and a post recedes (unless augmented by links) the search result tends to slip further and further away from the top 10 results (until a new post is created) and it add one more layer of topical relevance to a website.

Over time, as those newer pages become aged and sprout their own page rank, trust and page authority, they are grandfathered into the ranking algorithm – making it easier for you to rank for more keywords as new content is added.

This is the value of content development and high post frequency. It is not always necessary to index all pages, you can still elect to keep some silent (from using noindex, follow in the meta data) while using all their inherent link juice to propel a chosen page into the top 10 results.

The key here is adding fresh content frequently as a method of SEO defense or as a means to create keyword stemming (ranking for a broader array of semantically related keywords).

Content development through SEO copywriting isn’t about keeping up with the Jones’s as much as it’s about sculpting the extent of authority your website has for a particular online vertical market. The more content and keywords you have equates to more opportunities to monetize your website through organic search engine traffic or affiliate marketing by sending traffic to other websites to facilitate ROI.

Sacrificing rankings for market saturation ranking for hundreds or thousands of keywords vs. just a few keywords must be weighed for its inherent advantages (dependency on a smaller array of keywords or liberally spreading traffic over a plethora of keywords). 

Read More Related Posts
SEO Requires Planning and Patience
Search Engine Optimization (SEO) is all about layering processes over time. Often we receive calls from prospects who (a) want to rank for the most competitive keywords and (b) do ...
READ MORE
Clicks, Keywords and Conversion
You hear terms like clicks, keywords and conversions thrown around in SEO (search engine optimization) and SEM (search engine marketing), but what is the bottom line? Impressions matter, but without clear ...
READ MORE
How Does SEO Work?
Search Engine Optimization also known as the acronym SEO, is a collection of tactics unified for a common goal. That goal is to streamline inconsistencies within a website from the page ...
READ MORE
Template Optimization Tips by SEO Design Solutions
This is the follow up post for SEO Tips for Websites Templates part 1. In this post we discuss how to optimize each segment of your web pages to create ...
READ MORE
Internet marketing is the synthesis of traditional marketing, web 2.0 SEO Technology (social media, networking) and common sense. On one side, you have to think like the user who ...
READ MORE
Are You Too Hungry for Backlinks and Look Past On Page SEO?
Don't let the craving for links from other websites sabotage your SEO campaign. Make no mistake that backlinks (links from other sites) are great for producing rankings, but if you inflate ...
READ MORE
Start Your New Website Using These 3 SEO Tips
What’s the difference between a new website and a powerhouse domain ranking for competitive keyword-specific rankings? The answer, SEO, content, time and links… First, you start with keyword research, this includes ...
READ MORE
In case you are outside of the bubble of search engine optimization or oblivious to it's affects, rumour as of late is, there has been a reported link audit occurring ...
READ MORE
I noticed the strangest occurrences today in the SERPS (search engine result pages). It all started last night about 7PM or so, just checking a few rankings, my favorite keyword ...
READ MORE
Two Results are Better than One
The only thing better than one search result in the top 3 positions in Google is two search results from a double ranking.  This SEO tip works from pushing ...
READ MORE
SEO Requires Planning and Patience
Clicks, Keywords and Conversions
How SEO Works
SEO Tips for Website Templates Part 2
Internet Marketing & The Rules of Engagement
Are You Link Hungry?
SEO Tips to Start Your New Website
Massive Link Audit or Quality Control for Search
Website Positioning and the Ebb and Tide of
SEO Tips to Double Rankings, Traffic and Conversion

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

4 thoughts on “Does Your Website Have a Content Development Plan?
  1. Everything in life changes. If a blog / website doesn’t also change frequently, it is reasonable for the search engines to determine that it is not only failing to lead the pack, it is actually dropping behind.

    It becomes a ten year old text book.

  2. mkindika says:

    it is very important to maintain quality,valuable content in a web site. Otherwise no one stays on the site.

  3. Having a content development plan at your disposal is mandatory as far as SEO is concerned. Thanks so much for this great post.
    http://www.webspiders.com

Comments are closed.